The Qualification Struggle: Master your sales qualification process

The Qualification Struggle is written to make your sales pipeline healthier. Readers will understand why their attempts to structure the qualification process consistently fail. Why do you sometimes pursue too many and sometimes too few opportunities?

You can only spend your resources once. You better direct those resources to the prospects that add the most value to your business. It would be best if you stopped wasting energy on the wrong activities. You have to understand the factors that impact the qualification process.

The Qualification Struggle shows you the factors that influence your target opportunities. You will learn that traditional qualification frameworks, like BAND or MEDDICC, fall short in your business.

Have you ever wondered why you have trouble opening up a new market or entering a business relationship with your dream client? Have you ever wondered why fewer new opportunities present themselves in the weeks before the vacation season?

Human behavior guides salespeople in the direction of least resistance. Why should a salesperson put in additional effort to attract a dream client if the rest of the organization punishes him because the opportunity does not fit into the qualification criteria?

Should the qualification framework be the same for all sales team members at all times? For example, what happens if you keep disqualifying the opportunities from the new salesperson you just hired?

We all know the qualification process is flexible, but you can get a firm grip. Read The Qualification Struggle and regain control of finding the right opportunities. Those opportunities are a perfect fit for your core competencies.

Re-ignite your entrepreneurial flame and spark the motivation of the sales team again. Get your copy of “The Qualification Struggle” today. Change your life.

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