The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results
£13.40£14.20 (-6%)
SELLING AND SALES MANAGEMENT IN ACTION
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
# The objectives of each section
# An overview of the main principles
# What you need to do to achieve success
# A speed-read checklist to help you remember key points
Whether you’re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
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Additional information
| Publisher | 1st edition (19 Sept. 2013), FT Publishing International |
|---|---|
| Language | English |
| Paperback | 252 pages |
| ISBN-10 | 0273792911 |
| ISBN-13 | 978-0273792918 |
| Dimensions | 13.97 x 2.54 x 21.59 cm |
by CJH
A well thought out book for either those new to sales or who have been in sales for many years, this is one of those books that you can pick up and put down easily, refresh you on key sales skills quickly or re-motivate you and get you back on track. For someone who has been in sales for some time I found the section on handling barriers to sales in particular a good refresher as we sometimes forget the best way to approach objections (or new ones the customers come out with) and sometimes some hints or tips are welcome to set us back in the right direction. The fact that the book also starts to develop Sales Management skills builds the readers understanding of sales in enabling them to understand both sides of ‘doing’ and ‘managing’ within a business as these days there arent many sales managers who don’t still have sales targets and have to sell themselves. This is one of those books that I pick up and read a bit regularly which is very welcome in an environment where I dont have much extra time.
by G. Thompson
This is not ground breaking rocket science but it is a good ‘tool’ for those wanting to get started in the sales world.
by Nic
I found the book really useful as a reminder after many years in sales but am also enjoying dipping in to help me develop some of my training programmes for others. It’s so easy to read through – devoid of jargon, fancy words or trendy terms. I would recommend it to new sales people; as a recap for us ‘more mature’ folk as well as a great source book.
by Lesley
This is a great book for not just highlighting the skills and techniques of selling today, but also the way to use those techniques most effectively. The author also exposes some of the common traps that sales people fall into, as well as debunking quite a few selling `myths’ along the way! I would highly recommend it to those new to sales, as well as a handy refresher for more experienced sales people. The section on sales management is also a must read for those relatively new to this role; very rarely does a book combine the skills, strategy and management of selling in such a clear, concise way.
by AnnieOxford
This book is useful both as a primer for new sales professionals and as a reference resource to refresh and reassure more established sales managers. It is much more comprehensive than the little graphic books available, but still manageable and easily readable.
by BAH
This book provides an insightful guide to the world of selling, in all its guises. Graham’s understanding of the selling environment shines through, especially as he provides practical ideas, frameworks and examples that are meaningful. A must-read for anyone wanting to climb the sales ladder, as well as a useful refresher for experienced sales people and sales managers. Other generalist managers will find it a useful reference, where they want to build their understanding of selling.
by Mark Mansfield
Lots of what you already know. Some that you might not.