Roll over image to zoom in
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
£6.60£9.50 (-31%)
The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon – just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.
Read more
Additional information
| Publisher | Concise Advice edition (10 Sept. 2020), LID Publishing |
|---|---|
| Language | English |
| Hardcover | 184 pages |
| ISBN-10 | 191255576X |
| ISBN-13 | 978-1912555765 |
| Dimensions | 18 x 1.8 x 12.1 cm |
by Landlady1
Best marketing handbook out there. This little book is a treasure trove – rich in concepts, insights and practical examples but concise and accessible for everyone, from student to seasoned professional. Engaging and memorable visuals make it even more enjoyable to read. The sort of book you’ll want to keep on your desk and refer to over and over again. Marketing gold!
by Kim Malcolm-Pearson
What a fantastic book that helps explain and simplify lots of important marketing concepts clearly. It’s very accessible and brings lots and lots of models together. I use it almost as a ‘look up’ when I am thinking through challenges and love the examples and illustrations.
by H Azeem
I love this book. I’ve already returned to it many times. It’s incredibly rich in marketing insight but still easily accessible and concise. It’s like a little handbook. I can see myself keeping this on my desk and referencing often for focus and inspiration. So many compelling visual frameworks which are useful and easily applied to the job at hand. I love that so many useful tools are all in one place and really like the compelling illustrations used for the frameworks. Overall very pleased and would highly recommend
by TriciaD
It’s a cracking resource, distilling some pretty complex stuff into some great frameworks and illustrations. I’ve already drawn on it with my current client base, and it’s really useful. Plus, it draws on Dan’s huge wealth of experience, energy and creative thinking – something everyone who worked with him at MB can attest to
by Huw
Great read, definitely recommend to anyone who wants to understand the marketing principles in an easy and simple language. The book is anything but dull, it splits concepts up and has great examples/ analogies to apply the concepts to the real world. A real tool for the beginner or seasoned marketeer.
by H Azeem
I found The Smart Marketing Book to be very comprehensive. This makes it incredibly useful, as like many others I’m sure, I know some of the models, but not all. It’s perfect for both learning and referencing.
I also like the style and design, with good use of graphics to bring models to life, along with the detail for those that want to read a bit more depth.
The portable size lends itself to being a handy reference guide. Strongly recommend for marketers of all experience levels.
by Daniel Rawlings
This is a well written and well produced offering. It’s easy to navigate and consult and is presented in a way that is truly accessible. The content is selected for its relevance and interest and it’s presented in an interesting and thought-provoking way. This is a book about marketing that you need to keep within easy reach on your bookshelf!
by RP
A great book with so many great ideas and stories about how to grow your brand. I really like the fact that the examples and brands used are relevant and modern!
This book really is useable from a professional point of view and there were many things that I will be able to utilise in the future!
Would highly recommend this book for anyone who likes to learn or professionals!