Tourism Marketing in Southeast and East Asia (Cabi Regional Tourism)

£84.10£90.30 (-7%)

This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

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EAN: 2000000294698 SKU: 119B4DC7 Category:

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Tourism Marketing in Southeast and East Asia (Cabi Regional Tourism)

£84.10£90.30 (-7%)

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