Tuning Up: Improving performance and reducing stress in advertising and marketing
£22.50£23.70 (-5%)
No musicians worth their salt would ever begin performing without first making sure they’re in tune. But in marketing and advertising we often jump into working relationships without Tuning Up.
In marketing and advertising, Tuning Up means harmonising responsibility and control. But being out of tune is much more painful than the cacophony of ill-prepared musicians. Responsibility without control can cause extreme stress; control without responsibility can create arrogant ogres or benevolent dictators.
But when we have responsibility and corresponding control we can achieve flow; operating to the peak of our capabilities and with greatest satisfaction.
In Tuning Up, we explore how responsibility and control relate to one another, to colleagues, clients and agencies. Using the Meikle Matrix business model, case studies and bizarre and amusing anecdotes, Tuning Up guides us to improving our performance and reducing our stress – leading us to happier and more fulfilling lives in two of the world’s more demanding industries.
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Additional information
| Publisher | Lishakill Publishing (27 Sept. 2023) |
|---|---|
| Language | English |
| Paperback | 276 pages |
| ISBN-10 | 1739463714 |
| ISBN-13 | 978-1739463717 |
| Dimensions | 15.6 x 1.47 x 23.39 cm |
by Jenny P
I am really enjoying David’s book and find myself smiling along as it seems to uncover revelation upon revelation about the inner workings of the marketing industry. A truly worthwhile read for those working in marketing, marketing procurement or agency. The Meikle Matrix for me has been an eye opener and has put meaning on so many different environments I’ve found myself working in over my lifetime. It’s a brilliant book and one I know I will come back to time and time again.