Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales

£20.90

In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.

Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.

Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

Read more

Buy product
EAN: 2000000475035 SKU: 35A5D560 Category:

Additional information

Publisher

2nd edition (3 Aug. 2021), Kogan page

Language

English

Paperback

288 pages

ISBN-10

1398601144

ISBN-13

978-1398601147

Dimensions

15.8 x 1.6 x 23.39 cm

Average Rating

5.00

04
( 4 Reviews )
5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Only logged in customers who have purchased this product may leave a review.

4 Reviews For This Product

  1. 04

    by Amy

    Simple, straight talking, easy to read and left with lots of ideas to implement – thank you!

  2. 04

    by Becky H

    The video marketing tips in the book are definitely going to help me up my game at work – it’s super insightful read.

  3. 04

    by Amelia

    Found this book so insightful and got some great tips for video marketing – would definitely recommend

  4. 04

    by beth

    Highly recommend this book – a must read for those looking for some video campaign best practice and inspo

Main Menu

Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales