Virgil Abloh. Nike. ICONS

£46.50£57.00 (-18%)

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten―which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others―they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

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EAN: 2000000112305 SKU: 3E9F2255 Category:

Additional information

Publisher

TASCHEN, 2nd edition (7 Feb. 2023)

Language

English

Hardcover

352 pages

ISBN-10

383658509X

ISBN-13

978-3836585095

Dimensions

26.3 x 3.5 x 30.9 cm

Average Rating

4.88

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( 8 Reviews )
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8 Reviews For This Product

  1. 08

    by L.Kelli

    What you can expect from the author if you know the brand not an ordinary book. If you are a sneaker fan you should definitely get it will colour up your space too.

  2. 08

    by Skeenokid

    Aesthetic book, great read

  3. 08

    by Stewart Smith

    A birthday gift

  4. 08

    by ErikaI

    This made a fantastic gift for my son , in memory of Virgil Abloh

  5. 08

    by Skeenokid

    Arrived a day sooner. Well packed, the integrity of the book was well preserved by the plastic wrap up.
    The book content itself it’s displayed beautifully And creatively. It can stimulate the readers creativity and every time a boost or technical idea is needed. And of course it does look good anywhere, great visual piece. I recommend.

  6. 08

    by Amazon Customer

    Ideally should of came in better packaging then it did to protect the book but other then that no problems amazing product would recommend! And for the fact that someone is reviewing about the book not been Glued to the hard cover properly it’s meant to be like that! It’s a book about Nike off white a deconstructed shoe! It’s a deconstructed book! ????????

  7. 08

    by ErikaI

    RIP to the legend. Buy the book. Continue his legacy

  8. 08

    by L.Kelli

    Fantastic book, lovely print and awesome content. If you’re a big Nike fan or just a fan of design DO NOT hesitate in buying this, you’ll LOVE IT!

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Virgil Abloh. Nike. ICONS

£46.50£57.00 (-18%)

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