Watertight Marketing: The proven process for seriously scalable sales
£17.00£17.60 (-3%)
Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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Additional information
| Publisher | 2nd edition (31 Mar. 2020), Human Business Thinking |
|---|---|
| Language | English |
| Paperback | 352 pages |
| ISBN-10 | 1913474003 |
| ISBN-13 | 978-1913474003 |
| Dimensions | 15.6 x 1.93 x 23.39 cm |
by Tony Cole
Just starting marketing my product (I’m not a marketing person), this book is an eye opener and has a step by step holistic practical approach. Easy to read and understand. Very informative with real business examples.
by Samuel Webster Harris
All business owners should read this book. It is the definitive overview on marketing and is the best book I’ve read in the area.
Bryony is a complete hero and recommend the book or her work enough! ????
by jimb79
I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.
by Rachel
I have spent hours trawling the Internet to learn more about marketing. The more you look, the more confusing it gets. Every resource has differing information and frameworks, and it just confused me even more!
This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.
If you were like me and trying to piece together the information you have found from various sources – just buy this book! It has everything you need to understand marketing.
by Robs W
As someone who’s new to marketing strategy this book is really helping me to focus my efforts and helping me create a clear roadmap. It’s easy to read and there are loads of supporting resources online! Well worth it! Looking forward to 3rd Edition even though I’ve not finished this one yet! Thanks Bryony
by Robs W
Looking at the entire customer journey from first awareness through to loyalty and making sure that at every step along the way you’ve plugged your leaks — all those forgotten things that make the difference between taking a prospect further along the journey to a sale, or losing them. Highly recommended.
by Amazon Customer
I was recommended this book by an Associate who credited it for transforming her Business.
I have just read through it – as recommended – and already it makes so much sense. Its broken into chunks and analogies which make it easy to understand for the non marketer.
After reading the book I recently completed a free online training that Bryony delivered which has helped to understand exactly where I have have leaks and where my marketing needs better foundations, and having had a follow up call with Bryony establish where best to start to help me stop the leaks.
I can’t wait now read through the book again, take notes and listen/watch the accompanied video and web content to help me start planning my next steps.
Thank you!
by Guy Clapperton
I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don’t get very far), it’s lively engaging and will improve my marketing for my own business.
I should declare that I know the author socially but although this led me to read the book it wouldn’t colour my decision to implement a number of the ideas she presents. Highly recommended.