What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
£12.30
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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Additional information
| Publisher | 1st edition (3 May 2016), Lifestyles Press |
|---|---|
| Language | English |
| Paperback | 84 pages |
| ISBN-10 | 099354312X |
| ISBN-13 | 978-0993543128 |
| Dimensions | 12.7 x 0.48 x 20.32 cm |
by Amazon Customer
A great read, written by someone who’s actually been in agencies and experienced it for real. The examples she uses, mean that the advice is relevant to anyone working with clients – you don’t have to work in the account service department to benefit
by Kim.D
A great book for anyone in agencies. It would benefit from being updated and made more generic as it is rather specific to creative agencies.
by Amazon Customer
Average content with very generic pointers. If you’re looking for deep insights or clever and detailed ideas about the subject you will not find them here. If you have no idea about account management it will be useful but there are better books out there. The list of TODOs in the book can be found on any decent KAM blog or similar resource.
by Natasha
I’m not an account manager, I read this book to see if there was a way I could support account managers.
This book is incredibly basic and is quite obvious.
Don’t lie. Manage Expectation. Keep people up-to-date.
The most useful thing was the client quotes.
However, there is something really insidious in this book– the way in which she discussed agency hours. Yes, we know we work longer hours but the way this author talks about those hours is almost in a subservient way.
This hours thing is odd considering that’s her tip, don’t be subserviant to the client. She also says that many people on client-side desire or need more work-life balance; sorry who doesn’t need that?
This dynamic about never leaving before 6:30— seriously, never? Also, if you are NEVER leaving before after hour doesn’t that mean all of your account management is shite?
If you are fresh out of college and need to understand the working world in the US, then this book might be useful but only get it on Amazon Unlimited.
by Nathan Anibaba
Being new to account management this book really opened my eyes. I’ve been on the sales side for years and never really had a true appreciation for what the other guys did to retain clients.
I can also see now why so many relationships when south when at the time we had no clue. Essential reading. Thanks for writing it.
by V.E.
What Clients Really Want by Chantell Glenville is a quick read that encapsulates what it takes to build a partnership between clients and an agency in the advertising world. This book provides a basic overview of steps that need to be taken to ensure that clients are happy while fostering a mutually beneficial partnership. Attention to detail is highly important in building a strong reputation in the ad world, along with fostering trust and respect for the client’s time. Basically the book focuses on effective account management, which could easily translate to a lot of different industries, not just advertising. Overall a good, short book that examines the challenges that face anyone who manages client relationships. Relevant and easy to read; recommend for a brief primer to hone one’s skills.
by Rolli Poli
What clients real want gives you a clear and insightful look into the pressures and challenges that you will face if you move over from the agency world to a client side role. It’s well written and provides some invaluable guidance on how to strengthen the client agency relationship. For anyone wanting to get the most out of their agency this is a must read.
by Richard Morris
Chantell really knows her stuff – from both the agency and client side of the fence – so if anyone knows what clients really want, it’s going to be her. This is great stuff.