Winning New Business: Essential Selling Skills for Non-Sales People
£12.30
Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training – or the courage – to sell effectively. Richard Denny, one of the world’s most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed. Each key topic is covered, including making a winning presentation; how to make an appointment; how to beat the competition and how to provide excellent customer care.
Bursting with insight and ideas Denny gives you the techniques and tactics you need to help you maximize your ability to win, whatever your role in the company.
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Additional information
| Publisher | 1st edition (3 Feb. 2010), Kogan page |
|---|---|
| Language | English |
| Paperback | 160 pages |
| ISBN-10 | 0749459883 |
| ISBN-13 | 978-0749459888 |
| Dimensions | 13.59 x 0.99 x 21.6 cm |
by andyevsco
A cracking little book!
As someone who always fought shy of sales and sales people, it came late to me that so much of life is about selling – selling yourself to get a job; selling projects and tasks to work colleagues; and, yes, selling to potential money-paying customers.
This book was spot on – very practical in its advice, sensible in its ‘no pressure’ sales position. It does also instill a sense of excitement, to be in this position of winning new business, armed with the tools and ideas to make things happen.
Worth buying – especially with the ‘money back guarantee’ on the back of the book!
by K. Norman
A great book that reworks Denny’s thoughts on selling for all those people who find themselves saying “I never became a solicitor/banker/accountant/vet/dentist/other (delete as appropriate) to sell.” The contention that selling is a skill (rather than a black art) that can be developed with practise is sound as is the framework approach to ensure sales success.
A sound, pragmatic and sensible book that anybody with sales targets but little other support should devour!
by TRP LYON
I guess that when most of us took a job or joined a profession it did not occur to us that part of the role would be to sell. If you find yourself in this situation this book will really help. Richard Denny writes in a very readable style well supported by examples. It all made sense to me and really ‘demystified’ the business of selling. I have used the techniques that Richard suggests and they work!
by A. Johnson
I have been sifting through the endless list of business books for some time now, trying to identify a book that would help me to develop my new business as it reaches its first birthday. Having spotted this one, I looked at the free sample and knew I had found the book I was looking for. Having now bought the book and read it three times, I have started the new trading year with a real sense of direction and purpose. This book is written in very down to earth language with practical examples that demonstrate the theory perfectly. It made me realise some home truths; so much so that I thought the author must be reading my mind at one point. The templates for writing introductory letters and making follow-up phonecalls, and just how to talk to people, are all priceless bits of advice. I am so glad I found this book; it really has helped me to get my business moving. If you are a small business or small trader, this is the best book you can read at the start of your self-employed career.
by N. Cullingford
I find sales books can be so much smoke and mirrors. I found this one to be practical, to the point and very useful – a joy!!!!!
by Bonnie
Yep, go with this, I haven’t read it all, in fact I read it sitting in traffic on the way to work, perhaps not a good ida, but it is worth the read, I probably should wait until I have finished the book, but yes good read.
by sergio.viana
When I bought the book I was hoping for something more than just the usual hints for success. The truth is that most of what we can find in this type of books ends up being common sense. However, among a very friendly and familiar way of writing, I found some new ways of working that I’m already applying in my day to day life.