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Dirty Vegan Fast and Easy: Totally awesome vegan recipes
Do you fancy getting dinner on the table in under 30 minutes? A simple one-pot wonder? Or maybe you want to cook to impress? Whatever you’re after, the Dirty Vegan has something for you.In Dirty Vegan: Fast & Easy you’ll find 80 recipes for proper plant-based grub, ideal for anyone who wants more veg in their diet, whether fully vegan or not. With this book you can say goodbye to long hours in the kitchen, as it is all about cutting out the faff so you can eat a balanced, tasty meal in no time.
CONTENTS INCLUDE
Protein-packed recipes:
Vegan sausage and orzo casserole; The dancing falafel bowl; Seitan tacos with butter bean hummusEasy one-pot meals:
Smoky dark chocolate chilli; Vegetable gochujang stew; Ra-ta-ta-tatouilleComfort (or CWTCH) food:
The ultimate hangover dirty fries; Moooooo-less “beef” and mushroom pie; Fly-away cauliflower buffalo bites20-minute meals:
Rainbow coloured stir-fry; Cheesy potato balls; Wild mushroom and mixed pepper fajitasLight, summery recipes:
Vegan papaya salad; Quiche Lorraine; Canarian potatoes with mojo sauceRecipes to impress:
Butter bean bourguignon; Vodka pasta; Patatas bravasTooth-killer puds:
Mango sorbet; Avocado chocolate mousse; Salted caramel sticky puddingsRead more
£19.00£19.90 -
The Almanac: A Seasonal Guide to 2025
The original and bestselling almanac
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; wildlife and folklore; seasonal recipes and more.
The Almanac: A Seasonal Guide to 2025 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays. And it’s the ideal gift!
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£11.40£12.30The Almanac: A Seasonal Guide to 2025
£11.40£12.30 -
Pocket Rough Guide Paris: Travel Guide with Free eBook (Pocket Rough Guides)
This compact, pocket-sized Paris travel guidebook is ideal for travellers on shorter trips and those trying to make the most of Paris. It’s light, easily portable and comes equipped with a pull-out map.
This Paris guidebook covers: The Islands, The Louvre, The Champs-Elysées and Tuileries, the Eiffel Tower, Grands Boulevards, Beaubourg and Les Halles, the Marias, Bastille, Bercy, Quartier Latin, St Germain, Montparnasse, Montmartre, Northeastern Paris, Bois de Boulogne, Day-trips.
Inside this Paris travel book you will find:
– Curated recommendations of places – main attractions, off-the-beaten-track adventures, child-friendly family activities, chilled-out breaks in popular tourist areas
– Things not to miss in Paris – Eiffel Tower, Notre-dame, Parc Rives de Seine, Place des Vosges, Sainte-Chapelle, Musée Picasso, Musée d’Orsay, Jardin du Luxembourg, Centre Pompidou, Père-Lachaise, Musée Rodin, Louvre, Haut Marais, Fondation Louis Vuitton, Passages
– Ready-made itineraries samples – created for different time frames or types of trip
– Paris at a glance – an overview map of Paris with key areas and short descriptions of what you’ll find there
– Day trips – extra information for those on longer breaks or wanting to venture further afield
– Practical travel tips – information on how to get there and around, health guidance, tourist information, festivals and events, plus an A-Z directory
– Handy language section – themed basic vocabulary for greetings, numbers and food and drink
– Independent reviews – honest descriptions of places to eat, drink or stay, written by our expert authors
– Accommodation – handy reference guide to a range of hotels for different budgets
– Pull-out map – easy to extract folded map with places to see marked
– What’s new – a short overview of the changes in Paris in recent years for repeat travellers
– Free download of the eBook – available after purchase of the printed Paris guidebook
– Fully updated post-COVID-19The guide is a perfect companion both ahead of your trip and on the ground. It gives you a distinct taste of Paris with a concise edit of all the information you’ll need.
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£9.19£9.99 -
Coloring Book For Teenage Girls: Fashion Faces: Gorgeous Hair Style, Cool, Cute Designs, Coloring Book For Girls, Kids, Teen Girls, Older Girls, Tweens, Teenagers, Girls of All…
Coloring Book For Teenage Girls: Fashion Faces
Coloring Book For Teenage Girls: Fashion Faces contains over 35 coloring pages to color and enjoy. This teen coloring book incorporates a variety of detailed designs and creates hours of coloring fun for the older color enthusiast! Featuring a variety of illustrations that are ready to color, this coloring book for teen girls is sure to satisfy anyone who likes to color. Coloring Book For Teenage Girls: Fashion Faces will entertain even the most capable colorist.
Coloring Book For Teenage Girls: Fashion Faces Features:
- 8.5 x 11 coloring book
- 36 detailed fashion themed coloring pages for teen girls
- One-sided coloring page helps to prevent bleed-through from markers
- High-quality images
We have created this Coloring Book For Teenage Girls: Fashion Faces with an assortment of teen coloring pages for the older color enthusiast. With a variety of styles and designs from several talented artists, you are sure to find a teen coloring sheet that suits your mood.
Teen girls need to have something to relieve stress just as adults do. Coloring in Coloring Book For Teenage Girls: Fashion Faces is a fun and positive way to provide that stress relief. Coloring can be similar to meditation. Coloring may help some feel more relaxed, just like meditation does. You get a beautiful piece of artwork out of it too!
Coloring is fun. Friends will quickly gather around and start coloring if you bring an Art Therapy Coloring Book For Teen Girls to the table! You will have a group of friends gathering around you in no time! Have fun and begin coloring by ordering your copy of Coloring Book For Teenage Girls: Fashion Faces today! Older girls of all ages will enjoy coloring this coloring book, but it this coloring book is suitable for all ages!Coloring Book For Teenage Girls: Fashion Faces also makes a wonderful Christmas or birthday gift!
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£3.80£6.30 -
Fantastic Fly-Halves: From the Rugby Icons Series – A Rugby Book For Kids: 1
The Rugby Icons Series is here!Fantastic Fly-Halves is a collection of the best number 10s to ever play the game, perfect for all young rugby players and fans. Looking at the best fly-halves of the past and present, this book is a great way to teach young rugby players all about the game we love, and inspire them to be the best player that they can be!
- TODAY’S BEST – First, this book looks at the best goalkeepers of today, from Smith and Farrell to Mo’unga and Barrett. With fact files, bios and more, young football fans will have hours our entertainment.
- LEGENDS – Then it’s time to look at legends of the game, from Carter to Lynagh and everyone in between. A great history lesson for young football fans.
- FUN FACTS – Between learning the specifics of the goalkeeping greats, this book comes filled with fun facts, records and statistics about the role of the goalkeeper.
- INSPIRING QUOTES – Get inspired, and learn about the life of a fly-half from the quotes of the greatest tens in history.
- YOU SHOULD ALSO KNOW – This book is full colour, and printed on premium paper. The information is up to date, and all facts and information has been verified by Paw Kingdom.
This book is part of the Rugby Icons series, collect them all!
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£6.00 -
Pick a Pine Tree
Pick a pine tree from the lot – slim and tall, or short and squat! Long straight limbs or branches bent… Mmm! Just smell that piney scent!
From the winner of the V&A Best Illustrated Book 2017
From Alan’s Big, Scary Teeth creator, Jarvis, and author Patricia Toht, comes a beautiful, irresistible Christmas gift book that all begins with … picking a pine tree! Brimming over with the excitement of being with family at the festive season, a gorgeously rhythmical, read-aloud narrative accompanied by warm, joyful art celebrates all the familiar rituals of decorating the tree – from digging out jam-packed boxes of trimmings, stringing tinsel, to, at last, turning on those twinkly fairy lights.
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£4.99£7.99Pick a Pine Tree
£4.99£7.99 -
Adoption Is Both
Author Elena S Hall, of Through Adopted Eyes and Through Adopted Hearts, addresses younger adoptees and their families in this children’s book.
May this provide yourself and your family with a guide to start conversations around the complexities of adoption.Read more
£6.90Adoption Is Both
£6.90
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Accounting: The Ultimate Guide to Accounting Principles, Financial Accounting and Management Accounting
3 comprehensive manuscripts in 1 book
- Accounting Principles: The Ultimate Guide to Basic Accounting Principles, GAAP, Accrual Accounting, Financial Statements, Double Entry Bookkeeping and More
- Management Accounting: The Ultimate Guide to Managerial Accounting for Beginners Including Management Accounting Principles
- Financial Accounting: The Ultimate Guide to Financial Accounting for Beginners Including How to Create and Analyze Financial Statements
Accounting is a crucial part of any successful business as it records all profits, losses, credits, and debts and tells you the state of a business. In an economy where labor-driven jobs are disappearing faster than ever before, it is essential to know the concepts of accounting so you can succeed in your own business or in your career by increasing the profits in the company you work for.
Here are some of the topics that are discussed in the first part of this book:
- The Explosive Basics
- Accounting Methods
- Two Sides of The Accounting Coin
- Merchandising and Their Inventories
- Analyze Like A Pro
- Payroll Accounting
- Budgeting to Make It Big
- Balanced Scorecard
- Fraud and Internal Controls
- And Much, Much More
Here are some of the topics that are discussed in the second part of this book:
- Accrual Accounting
- Financial Accounting Basics
- Who May Use the Financial Statements?
- Recording Business Transactions
- Stockholders’ Equity
- Ratios and Other Tools for Analyzing
- Income Statement
- Balance Sheet
- Statement of Cash Flows
- Statement of Stockholders’ Equity
- And Much More
Here are some of the topics that are discussed in the third part of this book:
- Management Accounting and Its Importance
- Management Accounting Principles
- Responsibility Accounting
- Understanding and Managing Costs
- Budgeting Like a Pro
- Forecasting Tools for Business Trends
- Theory of Constraints
- Careers in Management Accounting
- And Much, Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book!
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£3.60 -
Accounting Ledger Book: Large Simple Accounting Ledger Tracker Logbook | Accounting Log Book for Bookkeeping and Small Business or Personal
This accounting ledger book is the perfect logbook for recording and tracking transactions and finances and is suitable for small and large business use, home-based business use, and personal use.
Book features:
109 pages for recording transactions
Size: 8.5 inches x 11 inches
Record date, description, account, debit, credit and balance
High quality matte finish coverRead more
£3.80 -
Accounts Demystified: The Astonishingly Simple Guide To Accounting
The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.
Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.
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£12.90£16.10 -
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
A clear, easy-to-understand explanation of key financial accounting basics.
The world of accounting can be intimidating. Whether you’re a manager, business owner, aspiring entrepreneur, or taking a college course in accounting, you’ll find yourself need to know the basics…but baffled by complicated accounting books. What if learning accounting could be as simple and fun as running a child’s lemonade stand? It can.
The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you’re learning skills that will help you get ahead! Using the world of a child’s lemonade stand to teach the basics of managing your finances, this book makes a dry subject fun and understandable. As you run your stand, you’ll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus:
Interactive format gives you hands-on experience
Color-coded charts and worksheets help you remember key terms
Step-by-step process takes you from novice to expert with ease
Fun story format speeds retention of essential concepts
Designed to apply what you learn to the real worldThe revolutionary approach of The Accounting Game takes the difficult subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use!
Praise for The Accounting Game:
“The game approach makes the subject matter most understandable. I highly recommend it to anyone frightened by either numbers or accountants.”
-John Hernandis, Director of Corporate Communications, American Greetings“Fantastic Learning Tool…Don’t let this book title fool you. It is not an oversimplification of accounting and financial principles. It is, however, a serious and very effective examination of a very small but progressively complex business. There are not many books available on the market that make a complex and dry subject understandable and even fun. This book successfully does just that.”
-Amazon ReviewerRead more
£14.20 -
The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy
NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
Discover a new graphical way to understand accounting.HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business SchoolOther books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.The Joy of Accounting means that ANYONE can now see how accounting works.
In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studiesBENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understandingTHE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.
WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.Read more
£9.50 -
Accounting Made Simple: Accounting Explained in 100 Pages or Less (Financial Topics in 100 Pages or Less)
Find all of the following explained in Plain-English with no technical jargon:
The Accounting Equation and why it’s so significant
How to read and prepare financial statements
How to calculate and interpret several different financial ratios
The concepts and assumptions behind Generally Accepted Accounting Principles (GAAP)
Preparing journal entries with debits and credits
Cash method vs. accrual method
Inventory and Cost of Goods Sold
How to calculate depreciation and amortization expensesRead more
£10.10 -
Accounting All-in-One For Dummies (+ Videos and Quizzes Online), 3rd Edition (For Dummies (Business & Personal Finance))
A complete and easy-to-follow resource covering every critical step of the accounting process
Learning to love the language of business is easier than you think! In the newly revised Third Edition of Accounting All-In-One For Dummies with Online Practice, finance expert Michael Taillard walks you through every step of the accounting process, from setting up your accounting system to auditing and detecting financial irregularities.
You’ll enjoy a unified compilation of mini-books and online practice and video resources that bring together everything you need to know about accounting into one convenient book and web portal. You’ll learn to record accounting transactions, adjust and close entries, prepare income statements and balance sheets, and more. You’ll also get:
- Online instructional videos that describe the modern reality of accounting in the digital age
- Guidance and instruction on how to make savvy financial decisions to help guide your business in the right direction
- Advice on how to handle case and make intelligent purchasing decisions
- Helpful practice quizzes for each topic to help you crunch the numbers
Perfect for anyone who’s just beginning their career or education in accounting―as well as those who just love numbers―Accounting All-in-One For Dummies is also a must-read for business owners, founders, and managers who want to get a better understanding of the financial side of commerce.
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£19.00£23.70 -
Basic Accounting: The step-by-step course in elementary accountancy (Teach Yourself)
Is this the right book for me?
Basic Accounting is a complete, step-by-step course in elementary accounting. Giving clear and concise explanations of accounting principles and practice including PAYE, cashflow statements, accounting for share capital, accounting standards and non-financial reporting, it is perfect for the newcomer to basic accounting, the first- level accounting student or anybody needing to brush up their accounting skills.
No prior knowledge of bookkeeping or accounting is assumed. Clear explanations, diagrams and worked examples enable you to master the basic principles then apply them to practical examples to consolidate and test your knowledge.
Basic Accounting includes:
Chapter 1: Introduction
Chapter 2: Source documents
Chapter 3: The ledger system
Chapter 4: Balancing the cash book
Chapter 5: Double entry theory and practice
Chapter 6: The trial balance
Chapter 7: Gross profit and stock
Chapter 8: Trading and profit and loss and accounts
Chapter 9: The balance sheet
Chapter 10: Illustrative example
Chapter 11: Cash and bank transactions
Chapter 12: Bank reconciliation
Chapter 13: The petty cash book
Chapter 14: Credit transactions and suppliers’ accounts
Chapter 15: The accounts of credit customers
Chapter 16: Purchases and sales returns
Chapter 17: VAT and PAYE
Chapter 18: Classification of ledger accounts
Chapter 19: Final accounts of a sole trader
Chapter 20: Interpretation of accounts
Chapter 21: Cash flow statements
Chapter 22: Capital and revenue expenditure
Chapter 23: The genera; journal
Chapter 24: Depreciation of fixed assets
Chapter 25: Bad debts and provision for bad debts
Chapter 26: Year-end adjustments
Chapter 27: Incomplete records and single entry
Chapter 28: Non-trading concerns and club accounts
Chapter 29: Control Accounts
Chapter 30: Partnership accounts
Chapter 31: Accounting for management
Chapter 32: Costs of production and manufacturing accounts
Chapter 33: Introduction to limited companies
Chapter 34: Accounting for share capital
Chapter 35: The final accounts of a limited company
Chapter 36: Accounting standards
Chapter 37: Non-financial reporting
Chapter 38: Computerized accountingLearn effortlessly with easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.Author insights
Lots of instant help with common problems and quick tips for success, based on the authors’ many years of experience.Test yourself
Tests in the book and online to keep track of your progress.Extend your knowledge
Extra online articles to give you a richer understanding of accounting.Try this
Innovative exercises illustrate what you’ve learnt and how to use it.Read more
£11.40£14.20 -
Accounting for Non-Accounting Students
The essential learning of real-world accounting problems made simple.
‘Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources.’
David Gilding, Programme Director, Business Management, Lifelong Learning Centre, University of Leeds
For undergraduate and graduate Accounting courses as part of non-Accounting programmes.
Accounting for Non-Accounting Students, 10th edition, by Dyson and Franklin, provides a real-life understanding of the subject by introducing you to the purpose and key ideas of financial and management accounting, whether you have little or no previous knowledge of the subject.
Renowned for its clear and non-technical explanations of essential accounting techniques, the textbook uses simple language accessible to all. Its engaging content will help you cross the bridge between classroom learning and real life to improve your employment prospects when applying for jobs.
Key and new features include:
- New – critical thinking questions related to the most recent news stories.
- Up-to-date, real company information and reports, with examples included.
- A companion website with additional learning resources to practice and improve your understanding of the essential accounting concepts.
- A glossary with nearly 100 key accounting definitions related to concepts and terms.
Along with contemporary examples and business articles, this textbook will allow you to explore, individually and within the classroom discussions, themes that go beyond the standard accounting techniques, challenging you to think and develop your knowledge and critical thinking skills around the subject.
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£46.80£54.10Accounting for Non-Accounting Students
£46.80£54.10 -
Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
£50.00£51.30 -
The Boy From Block 66: A WW2 Jewish Holocaust Survival True Story (Heroic Children of World War II)
He has endured more than any child ever should, but now he must survive Block 66.January, 1945. 14-year-old Moshe Kessler steps off the train at Buchenwald concentration camp. Having endured the horrors of Auschwitz-Birkenau, lost touch with his entire family, and survived the death march in the freezing European winter, he has seen more than his share of tragedy.
Moshe knows only one thing about Buchenwald. Everyone knows it.
If you want to survive, you have to get to Block 66.
The Germans are cruel and determined – but they are not prepared for Buchenwald’s secret resistance, which rises up with one mission only: to protect the camp’s children from harm.
This is the incredible true story of Moshe Kessler and Block 66 – the children’s block that was at the forefront of one of the most shocking and inspiring stories of Holocaust survival.
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£12.30 -
The Medium is the Message: And 50 Other Ridiculous Advertising Rules (Ridiculous Design Rules)
Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. There’s product placement on TV and on the silver screen. And the moment you go online you’re exposed to anything from pop-up ads to spam. And let’s not forget about the public transport that is covered in slogans, and the enormous billboards and flashy neon signs that are all there in the public domain, vying for your attention. No opportunity is wasted by the ad men to grab the attention of potential customers and entice, seduce or convince them to buy a certain product, service or idea. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or of the opinion that advertising, along with branding and marketing, is downright diabolical, you’re bound to find this book a source of inspiration. We’ve collected and researched a total of 51 rules, including “The Medium is the Message,” “Make the Logo Bigger” and that old favorite “Sex Sells.” All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun. After all, it’s like American advertising executive Jerry Della Femina (1936) once said: “Advertising is the most fun you can have with your clothes on.”Read more
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Advertising and the Artist: Ashley Havinden
Under the professional name “Ashley”, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. He made his reputation as a graphic designer and the Creative Director of WS Crawford, the most progressive advertising agency in the UK since the 1920s. Amongst his highly influential designs were campaigns for clients as diverse as the Milk Marketing Board, Chrysler Cars, Eno’s Fruit Salts, Gillette and Simpsons of Piccadilly. This book marks the centenary of Havinden’s birth, and it draws extensively upon material which has been donated or lent from Ashley Havinden’s estate to the Scottish National Gallery of Modern Art in Edinburgh. Contributors to the book include Michael Havinden, Ashley’s son, who has written a personal account of his father’s life; Alice Strang who explores Ashley’s collection of artworks by eminent artist friends; Ann Simpson who examines his interior design work; and Richard Hollis who discusses his influence on 20th-century design.Read more
£4.50 -
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.
Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why ‘ad-liking’ is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what ‘ad-liking’ really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.
Millward Brown were also behind the research for the BRANDchild initiative.
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£1.30 -
Advertising: New Techniques for Visual Seduction
This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.Table of Contents
1. Figure and Ground • 2. Two and Three Dimensions • 3. Foreground and Background • 4. Big and Small • 5. Compositions • 6. Setting Up a Scene • 7. Seeing in Context • 8. Outlines • 9. Words and Pictures 10. On the Spot • 11. From Eyes to Brain • 12. Index
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£5.00 -
THE BEGINNER’S GUIDE TO ADS WHAT THE NEW RICH MARKETERS TEACH THEIR FOLLOWERS ABOUT WEBADVERTISING: FIVE STRATEGIES FOR SELLING THROUGH SOCIAL MEDIA AND TEN HELPFUL TIPS FOR…
Google AdWords, why does it work so fine?
How to choose the Best Ads for your business?
What are Consumers looking for right now?
If you are struggling with the desire to answer these questions, you’ve found the right solution for you.
Thanks to this guide you will be able to think outside the box as only the new rich marketers and marketing agencies have done in the last decade.
Do not worry if you have never created a single Ads before, you will discover page after page how to create a Facebook Ads, choose the placement of your Ads and Create a Good Advertisement on all social media and Google.
For centuries great businessman and important families have kept secret their ways to sell, and the best solutions for making money were a prerogative for a few, but now everything is changing.
Do you want to be part of this revolution or do you still want to remain engaged in outdated patterns?
Before starting to create your first campaign, however, it is fundamental to know how to protect you and your business from competitors and the placement in Paid Advertising. Does that sound hard? You will be amazed at how simple it will seem. Read this book and you will be safe from the storm. Being informed, will ensure you to have a place in paradise.Here some examples of what you can find inside the chapters:
- What is a Landing Page
- Social Ads, 5 Winning Strategies
- Social Ads, 5 Mistakes to Avoid
- Why use Facebook or Instagram Ads?
- The Rise of Aesthetics on Youtube
- …and many Useful Tips for Performing Results!
You will also easily learn about the evolution and potential impacts of Tik Tok Ads, identify your unique selling point and in short time have a potential global e-commerce.
What are you waiting for?
Buy this Book and Start to make your first fantastic Ad!Read more
£8.50 -
Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
£7.60 -
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you’ll make more money. And friends.It’s a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.
If you’re looking for “killer headline formulas that can’t fail,” “data-driven headline conversion hacks,” “SEO secrets (Google doesn’t want you to know),” or “can’t-miss clickbait headlines,” you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart.
Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it takes the subject of creative self-doubt as seriously as it takes creativity. It will help you whack-a-mole self-doubting thoughts before they can even get a word in.
Note: This is also a great resource for people who dislike copywriters. Read this book and soon you’ll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.
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£10.90£14.70 -
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland–a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed–a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay–yes, pay–to see them.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”–The New York Times
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”–Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”–Arianna Huffington
“In this dynamic little book, Essex challenges brands–even those of us who pride ourselves on thinking outside the box–to think bigger still. He’s got me thinking.”–Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”–Alexis Ohanian, co-founder, Reddit
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£19.60£20.50 -
How to Plan Advertising
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.Read more
£44.00£57.90How to Plan Advertising
£44.00£57.90 -
Basics Advertising 01: Copywriting
This title is the first in the “Basics Advertising” series, which follows on from the successful “The Fundamentals of Creative Advertising”. It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on ‘Advertising around the World’, which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.Read more
£17.00£18.00Basics Advertising 01: Copywriting
£17.00£18.00 -
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
£8.60 -
Advertising for Decorators: How to attract better customers and increase profits (Business support for decorators)
This book will help you advertise your business and services in the best possible way
Too many decorators believe that advertising is something you only need to do when you’re just starting out. Or as a last resort if you’re having a quiet spell.
This is wrong.
Apple are good at making phones and laptops, yet they still advertise. McDonalds are pretty good at making burger sand they still advertise. Coca Cola, Samsung, Tesco, they all do it. And you should too!
This book covers everything you need to know about creating adverts that bring in quality and reliable business.
I’ll guide you through all types of advertising, from leaflets and business cards, to videos and case studies.
If you’re a painter and decorator with any of the following goals, this book can help you:
– Start your own business
– Grow your existing business
– Target a different type of work
– Specialise in a niche (E.G uPVC spraying or kitchen repainting)
– Increase profits
– Work for customers who value you more
If you’re ready to say goodbye to those dreaded quiet spells and start smashing your business goals, this is the book for you!
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£9.50 -
The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
£10.60 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
£13.30£34.20 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
Fashion Film: Art and Advertising in the Digital Age
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
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£21.80 -
Facebook Advertising For Dummies
Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
- Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
- Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
- Walks you through planning and creating an advertising campaign
- Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
- Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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£16.10 -
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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£20.20 -
The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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£27.20 -
Advertising Superpowers: Tricks for creating great ads.
In “Advertising Superpowers”, Santiago Cosme shares the formulas and tricks he discovered through his years in top agencies around the world; tricks that he used many times to come up with winning ideas that got him out of trouble with his Creative Directors, kept his marketing clients happy and made his campaigns worthy of more than 30 International Awards.Whether you are a student or a professional working in Marketing or as a creative, whether you are looking for ways to come up with ideas, or to find the next best advertising concept for a print or digital ad, the book will explain everything you need to know about how to get there.
Free yourself from negative thoughts about not being creative. You don’t have to struggle to come up with ideas to better advertise your brand. With your newly acquired “Superpowers”, you can become anything you want in the world of communication, from the money making person to the award winning, cherished by all creative. It’s up to you.
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£3.40 -
A-Z GUIDE TO AMAZON ADVERTISING: A practical in-depth guide
Amazon advertising helps to increase sales and launch new products on Amazon successfully.
Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.
Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:
- How to create Amazon ads
- How to carry out keyword research
- Advertising optimisation
- Different types of ads
- Advertising strategies
- How to scale your sales with your advertising
This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.
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£2.80 -
Fashion and Advertising (World’s Top Photographers Workshops)
The World s Top Photographers Workshops is a new series that pairs in-depth, practical advice with stunning images and personal tips from the world s acknowledged masters. Each title brings together the work of prominent professional photographers and pools their accumulated knowledge, focusing specifically on the fundamental technical aspects of photography lighting, composition, colour, tone and imaging. Fashion and Advertising offers hardworking, incisive and comprehensive advice on all aspects of the genre. Image portfolios combined with the photographers comments on what has influenced their signature styles introduce readers to the aesthetics of fashion and advertising photography. Tips and hints pass on hard-won knowledge in a simple form.Read more
£1.00 -
Marketing and Propaganda: A brief history of: Marketing, Marketing thought, Advertising and Propaganda
A brief history of: Marketing, Marketing thought, Advertising and Propaganda…Read more
£7.70 -
Adland: A Global History of Advertising
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns.
Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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£4.00 -
Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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£12.30 -
The Brand Book: An insider’s guide to brand building for businesses and organizations
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. – Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022Read more
£17.30£19.00