Recommended Items
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Dirty Vegan Fast and Easy: Totally awesome vegan recipes
Do you fancy getting dinner on the table in under 30 minutes? A simple one-pot wonder? Or maybe you want to cook to impress? Whatever you’re after, the Dirty Vegan has something for you.In Dirty Vegan: Fast & Easy you’ll find 80 recipes for proper plant-based grub, ideal for anyone who wants more veg in their diet, whether fully vegan or not. With this book you can say goodbye to long hours in the kitchen, as it is all about cutting out the faff so you can eat a balanced, tasty meal in no time.
CONTENTS INCLUDE
Protein-packed recipes:
Vegan sausage and orzo casserole; The dancing falafel bowl; Seitan tacos with butter bean hummusEasy one-pot meals:
Smoky dark chocolate chilli; Vegetable gochujang stew; Ra-ta-ta-tatouilleComfort (or CWTCH) food:
The ultimate hangover dirty fries; Moooooo-less “beef” and mushroom pie; Fly-away cauliflower buffalo bites20-minute meals:
Rainbow coloured stir-fry; Cheesy potato balls; Wild mushroom and mixed pepper fajitasLight, summery recipes:
Vegan papaya salad; Quiche Lorraine; Canarian potatoes with mojo sauceRecipes to impress:
Butter bean bourguignon; Vodka pasta; Patatas bravasTooth-killer puds:
Mango sorbet; Avocado chocolate mousse; Salted caramel sticky puddingsRead more
£19.00£19.90 -
The Almanac: A Seasonal Guide to 2025
The original and bestselling almanac
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; wildlife and folklore; seasonal recipes and more.
The Almanac: A Seasonal Guide to 2025 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays. And it’s the ideal gift!
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£11.40£12.30The Almanac: A Seasonal Guide to 2025
£11.40£12.30 -
Pocket Rough Guide Paris: Travel Guide with Free eBook (Pocket Rough Guides)
This compact, pocket-sized Paris travel guidebook is ideal for travellers on shorter trips and those trying to make the most of Paris. It’s light, easily portable and comes equipped with a pull-out map.
This Paris guidebook covers: The Islands, The Louvre, The Champs-Elysées and Tuileries, the Eiffel Tower, Grands Boulevards, Beaubourg and Les Halles, the Marias, Bastille, Bercy, Quartier Latin, St Germain, Montparnasse, Montmartre, Northeastern Paris, Bois de Boulogne, Day-trips.
Inside this Paris travel book you will find:
– Curated recommendations of places – main attractions, off-the-beaten-track adventures, child-friendly family activities, chilled-out breaks in popular tourist areas
– Things not to miss in Paris – Eiffel Tower, Notre-dame, Parc Rives de Seine, Place des Vosges, Sainte-Chapelle, Musée Picasso, Musée d’Orsay, Jardin du Luxembourg, Centre Pompidou, Père-Lachaise, Musée Rodin, Louvre, Haut Marais, Fondation Louis Vuitton, Passages
– Ready-made itineraries samples – created for different time frames or types of trip
– Paris at a glance – an overview map of Paris with key areas and short descriptions of what you’ll find there
– Day trips – extra information for those on longer breaks or wanting to venture further afield
– Practical travel tips – information on how to get there and around, health guidance, tourist information, festivals and events, plus an A-Z directory
– Handy language section – themed basic vocabulary for greetings, numbers and food and drink
– Independent reviews – honest descriptions of places to eat, drink or stay, written by our expert authors
– Accommodation – handy reference guide to a range of hotels for different budgets
– Pull-out map – easy to extract folded map with places to see marked
– What’s new – a short overview of the changes in Paris in recent years for repeat travellers
– Free download of the eBook – available after purchase of the printed Paris guidebook
– Fully updated post-COVID-19The guide is a perfect companion both ahead of your trip and on the ground. It gives you a distinct taste of Paris with a concise edit of all the information you’ll need.
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£9.19£9.99 -
Coloring Book For Teenage Girls: Fashion Faces: Gorgeous Hair Style, Cool, Cute Designs, Coloring Book For Girls, Kids, Teen Girls, Older Girls, Tweens, Teenagers, Girls of All…
Coloring Book For Teenage Girls: Fashion Faces
Coloring Book For Teenage Girls: Fashion Faces contains over 35 coloring pages to color and enjoy. This teen coloring book incorporates a variety of detailed designs and creates hours of coloring fun for the older color enthusiast! Featuring a variety of illustrations that are ready to color, this coloring book for teen girls is sure to satisfy anyone who likes to color. Coloring Book For Teenage Girls: Fashion Faces will entertain even the most capable colorist.
Coloring Book For Teenage Girls: Fashion Faces Features:
- 8.5 x 11 coloring book
- 36 detailed fashion themed coloring pages for teen girls
- One-sided coloring page helps to prevent bleed-through from markers
- High-quality images
We have created this Coloring Book For Teenage Girls: Fashion Faces with an assortment of teen coloring pages for the older color enthusiast. With a variety of styles and designs from several talented artists, you are sure to find a teen coloring sheet that suits your mood.
Teen girls need to have something to relieve stress just as adults do. Coloring in Coloring Book For Teenage Girls: Fashion Faces is a fun and positive way to provide that stress relief. Coloring can be similar to meditation. Coloring may help some feel more relaxed, just like meditation does. You get a beautiful piece of artwork out of it too!
Coloring is fun. Friends will quickly gather around and start coloring if you bring an Art Therapy Coloring Book For Teen Girls to the table! You will have a group of friends gathering around you in no time! Have fun and begin coloring by ordering your copy of Coloring Book For Teenage Girls: Fashion Faces today! Older girls of all ages will enjoy coloring this coloring book, but it this coloring book is suitable for all ages!Coloring Book For Teenage Girls: Fashion Faces also makes a wonderful Christmas or birthday gift!
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£3.80£6.30 -
Fantastic Fly-Halves: From the Rugby Icons Series – A Rugby Book For Kids: 1
The Rugby Icons Series is here!Fantastic Fly-Halves is a collection of the best number 10s to ever play the game, perfect for all young rugby players and fans. Looking at the best fly-halves of the past and present, this book is a great way to teach young rugby players all about the game we love, and inspire them to be the best player that they can be!
- TODAY’S BEST – First, this book looks at the best goalkeepers of today, from Smith and Farrell to Mo’unga and Barrett. With fact files, bios and more, young football fans will have hours our entertainment.
- LEGENDS – Then it’s time to look at legends of the game, from Carter to Lynagh and everyone in between. A great history lesson for young football fans.
- FUN FACTS – Between learning the specifics of the goalkeeping greats, this book comes filled with fun facts, records and statistics about the role of the goalkeeper.
- INSPIRING QUOTES – Get inspired, and learn about the life of a fly-half from the quotes of the greatest tens in history.
- YOU SHOULD ALSO KNOW – This book is full colour, and printed on premium paper. The information is up to date, and all facts and information has been verified by Paw Kingdom.
This book is part of the Rugby Icons series, collect them all!
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£6.00 -
Pick a Pine Tree
Pick a pine tree from the lot – slim and tall, or short and squat! Long straight limbs or branches bent… Mmm! Just smell that piney scent!
From the winner of the V&A Best Illustrated Book 2017
From Alan’s Big, Scary Teeth creator, Jarvis, and author Patricia Toht, comes a beautiful, irresistible Christmas gift book that all begins with … picking a pine tree! Brimming over with the excitement of being with family at the festive season, a gorgeously rhythmical, read-aloud narrative accompanied by warm, joyful art celebrates all the familiar rituals of decorating the tree – from digging out jam-packed boxes of trimmings, stringing tinsel, to, at last, turning on those twinkly fairy lights.
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£4.99£7.99Pick a Pine Tree
£4.99£7.99 -
Adoption Is Both
Author Elena S Hall, of Through Adopted Eyes and Through Adopted Hearts, addresses younger adoptees and their families in this children’s book.
May this provide yourself and your family with a guide to start conversations around the complexities of adoption.Read more
£6.90Adoption Is Both
£6.90
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Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
From the author of “Introduction to Programmatic Advertising.”
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
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£13.50£16.10 -
The Language of Advertising: Written Texts (Intertext)
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ‘reader’ and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person’s Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen ‘on the move’
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.Read more
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Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
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The Golden Age of Advertising, the 60s: The 60s
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.Read more
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
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The 5 Giants of Advertising
The history of advertising is detailed here through five of the world’s most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy’s bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.Read more
£18.90The 5 Giants of Advertising
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Advertising Now: TV Commercials
As Seen On TV! From Apple to VW, the very best of today’s television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the worldThe very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world’s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
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The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
£34.90 -
Heath Robinson Advertising
A richly illustrated study of advertising material produced by the artist W. Heath Robinson.Read more
£3.00 -
A History of Advertising
This engrossing, oversized (9.75×11.25″) volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)Read more
£79.90A History of Advertising
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MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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Tested Advertising Methods (Prentice Hall Business Classics)
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.Read more
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Amazon Ads for Authors: Unlock Your Full Advertising Potential (Reedsy Marketing Guides Book 2)
Have you been struggling to sell your books on Amazon?In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.
After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.
In this second book of the popular Reedsy Marketing Guides series, you will learn:
- The fundamental guiding principles of advertising books on Amazon,
- How to build a comprehensive list of product and keyword targets,
- What type of ad campaign will best suit your book,
- How to optimize your click-through-rate to boost delivery,
- How to optimize your campaigns for profit, and
- How to scale and progressively grow your spend while keeping your profit levels.
Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns.
Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.
Get your copy now and benefit from all the experience of a seasoned advertising professional.
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AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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The Book of Guinness Advertising
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.Read more
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Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
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TOBACCO ADVERTISING: The Great Seduction (Schiffer books for collectors) (Schiffer Book for Collectors)
Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion – tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) – that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.Read more
£30.90£43.70 -
Brands, Bandwagons & Bullsh*t: How marketing, advertising, media and PR work – the essential guide for career planning and professional understanding.
Rory Sutherland, Vice Chairman at Ogilvy, said the following about ‘Brands, Bandwagons & Bullshit’: –
“I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.
In marketing, it’s easy to get caught up in the hype – the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle.
Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won’t know the facts until it’s too late – so the best thing to do is research what’s out there and make the most informed choices possible.
‘Brands, Bandwagons & Bullshit’ was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it’s useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).
Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.
‘Brands, Bandwagons & Bullshit’ was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey.
Part 1: Getting Started’ covers the things you might want to consider before you get your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will.
The baking of the cake is totally up to you, but hopefully you’ll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.
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Introduction to Programmatic Advertising
***** SECOND EDITION of this book now also available (purple cover) *****
Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.
Here’s a quick overview:
Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.
Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.
Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.
Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.
Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.
Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.
Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.
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£15.50 -
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
£6.80 -
Scientific Advertising: Das Buch das vom Taufpate des modernen Marketing geschrieben wurde
Das Buch das vom Taufpate des modernen Marketing geschrieben wurde!
Endlich auf Deutsch!
Verstehe und profitiere von den Prinzipien des effektiven Advertising.
Ob du in erwägung ziehst eine Karriere im Advertising zu starten oder den besten Weg suchst dein Business zu vermarkten, beginne mit Hopkins und fahren dann mit dem Rest fort.
In diesem zeitlosen Meisterwerk, fasst der Taufpate des modernen Marketing zusammen wie man mit Advertising messbare Ergebnisse erhält.
Eine einmalige Perle für jeden der sich in die unruhigen Gewässer von Business, Umsätze und Marketing bewegt: In diesem kleinen Band antizipiert Hopkins jeden modernen Marketing Trend und erklärt was uns dazu bringt zu kaufen und was zum Verkauf führt.
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£10.70 -
Ultimate Guide to Amazon Advertising
“This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice.”
—Steve Fisher, team lead, retail marketing, Lenovo“This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it.”
—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You’ll learn how to:
- Determine if Vendor Central or Seller Central is right for your brand
- Capture new customers through Sponsored Product Campaigns
- Apply the five essential elements of a high-quality product detail page
- Establish metrics, evaluate performance against keyword types, and perform competitive analyses
- Add negative keywords that can benefit your advertising campaigns
- Apply Amazon’s secret formula for long-term winning
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£7.60 -
Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.Read more
£14.20£18.00 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
£19.80£24.70 -
Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face “a crisis of effectiveness”. And our politics are to blame. We are now so culturally left-leaning, we’re no longer willing to stoke capitalism’s engine of growth. Instead, we have a new raison d’etre: we’re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we’re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that’s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
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£10.40 -
The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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£19.10 -
The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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£11.30 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
£0.40 -
A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
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£96.90 -
Avedon Advertising
The first survey of Richard Avedon’s influential advertising work
Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.
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£45.60£90.30Avedon Advertising
£45.60£90.30 -
A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
£7.00£7.60 -
Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.Read more
£27.60 -
Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual’s life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples’ affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence – and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements – it is about advertising. During those years Britain was also a world leader in setting industry benchmarks – innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world’s largest advertising archive and the world’s most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies – particularly Saatchi & Saatchi and WPP – raced to the top of the global league.
Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry’s leaders, this is a book for all interested in advertising and its role in society, business, and the media.
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£19.90 -
Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50 -
Vintage Advertising, Ephemera Collection, Volume 1, 30 Sheets, 234 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of advertisements are from the UK and USA but also good selection of ads from other countries including Germany, France, Spain, Italy and others.
- 30 sheets, 234 images
- Printed on premium quality 100 gsm paper stock
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£10.90 -
Scientific Advertising: Complete and Unabridged
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.Read more
£15.20 -
Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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£28.90
