Enable Your Buyers for Faster B2B Sales

What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often.

Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Read more

Read more

This bookexplores the habits of top-level sellers, the actions peak performing sellers take, and the strategies they employ. It is a kit providing various tools you can use to perform at your best.

The number one goal in PEAK PERFORMANCE: Mindset Tools for Sales is to provide examples and strategies from elite sales coaches, consultants, business owners, and top sellers in real estate, commercial products, and services. There are no limits to what levels of performance we can achieve, and this book will provide an array of perspectives to train your mind and body as you strive toward peak performance in sales.

The 24 expert-authors of this book come from all over the USA, Canada, the United Kingdom, Germany, Norway, Portugal, Switzerland, Costa Rica, and China. They are professionals who are leadership, emotional intelligence, and communication experts, senior business executives, sales coaches, TV personalities, TEDx Speakers, LinkedIn Trainers, C-Suite strategists, and more. The one thing these individuals have in common is that they all have an idea about peak performance, and these ideas can be applied to any situation in sales and in life.

The co-authors of this book include Katie Armentrout, Michael Bosworth, David Brownlee, Heidi Dugan, Shawn Fechter, Karl Gorman, Matt Harris, Wendy Holtz, Florian Hoppen, Richard Jacobsen, Loren Kell, Jarvis Leverson, Adrian Logan, Bryan McDonald, Brooke, Oliphant, Michel Privé, Laetitia Ribier-Costa, Tim Robertson, Adam P. Smith, David Snyder, Désirée van der Laan, Sandra Venere, and Amy Wullenweber.

Read more

Whether it is in sports, in games or in business, the ones who are most successful are often the ones who know how to think like their opponent. And especially in the continuously evolving world of buying and selling, will these insights truly make the difference. Want to put an end to lost sales or decreasing margins? Re-think the relationship with your buyer.

In ‘The Other Side of Sales’ author Mark Schenkius crosses over to the other side of the table and shares his secrets from almost two decades of experience in negotiations and procurement.

Packed with new content, fresh insights and a unique set of 47 questions, this book is undeniably a game-changer for any sales professional.

Mark Schenkius is the founder of ROI10, a globally operating training and consultancy firm focused on making you successful in sales and negotiations. He has worked for Mars Inc. for over 17 years in a variety of procurement functions, and has extensive experience providing training to both sales and procurement professionals.

Full details of current services can be found at www.roi-10.com.

Read more

A simple log book for keeping track of daily sales. Columns include date, item, QTY, order #, price (item, shipping, total), and notes.

Perfect for all types of small/medium sized businesses

Features:

• Simple format
• Large 8.5”x11” size
• 110 pages
• Premium quality

Grab your log book today!

Read more

With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.

This book is at least two things: part case study and part how-to guide.

It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.

It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”

You will learn why:

• There are two kinds of PR – and you need to do both.
• Silly PR is better than serious PR.
• “These days only two things win attention: Celebrities and ‘Weird’.”
• The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.
• One lightning bolt of attention is not enough; you need rolling thunder.

“Every app and startup should study
Peter’s 10 Golden Rules of PR and Guerrilla Marketing
and his advice on the secrets of creating a buzzy, talked-about brand.”
Michael Acton Smith, co-founder of Calm

Read more

Where do you stand with your discovery skills?

• Level 1: Uncovers statements of pain;
• Level 2: Uncovers pain and explores more deeply;
• Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
• Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
• Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
• Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
• Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.

Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!

And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”

Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

Read more

Unlike accounting, medicine, or law, most salespeople do not study their profession in college. Instead, they are tossed into the fray without much training, context, or support, and are left to sink or swim. This method proves neither efficient nor effective for the individual or the company.

Sales Development is written specifically for the job seeker or individual contributor who has aspirations of success in a sales development role, and beyond. This is your personal guidebook to the how, why, and what-to-do’s of the sales development profession. Written practically and tactically, this book shows you how to get the job, how to perform, and how to position yourself for advancement. Based upon ten years of teaching sales development representatives in the fastest-growing companies in the United States, this book will launch you on your path to becoming a rock star.

Read more

Read more

Read more

Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.

Read more