• Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

    04

    NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

    ★ 2023 update out now. Please find instant access on the website ★
    ★ Almost 200 psychological pricing effects in total ★
    ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

    “Favorite 5 Books on Pricing”
    ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

    How to Make Your Prices (Almost) Irresistible?
    Discover the Power of Psychological Pricing.

    Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

    Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

    The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

    More specifically, you will

    • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
    • Learn how to increase customers’ willingness to pay for your products and services.
    • Find how to reduce the attention to prices in buying decisions.
    • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

    This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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    £1.90
  • The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

    08

    From the authors of the internationally-bestselling business classic The Challenger Sale

    ‘A handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale’ Daniel H. Pink, author of To Sell is Human and Drive

    —————————————————————

    In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.

    Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

    Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ‘mobilizers’ and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

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    £12.60£16.10
  • Product Marketing Management : How to become most influential person in the company

    03
    Product marketing management is one of the most important fields that you can grow your career. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your work and become one of the most influential person in your company.

    Many of the examples on the similar title is focusing on the one particular industry or start up environment, this book is targeting wider audience with focus on the key aspects of the Product Marketing Management role from roadmap management to go to market planning.

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    £5.70
  • The Balanced Scorecard: Turn your data into a roadmap to success (Management & Marketing)

    01
    Turn your data into a roadmap to success ! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to : – Evaluate company performance and management efficiency – Focus on all perspectives of the business at once – Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES. COM| Management & Marketing 50MINUTES. COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

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    £8.10
  • Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

    08

    Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

    In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.

    At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

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    £15.20
  • A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices

    Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.

    This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.

    New approaches to PR are also uncovered, including:

    • SEO PR: How to increase organic search engine optimization (SEO) through PR.
    • Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
    • Social PR: How to engage with reporters on social media to gain story ideas and connections.

    With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.

    Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

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    £8.50£9.50
  • Beyond The Marketing Funnel: Playing Digital Mouse Trap To 10X Your Business

    Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You’ll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.

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    £11.10
  • Marketing For Dummies, 3rd Edition, UK Edition

    08
    Smart marketing techniques to get your business noticed.

    Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.

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    £15.70£19.00
  • Beyond The Agency Box: The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO

    01
    If you have a digital marketing agency or are just getting started as a freelancer, this book is for you.

    A digital marketing agency is a double-edged sword. You get started as a freelancer and you build everything through blood, sweat, and tears.

    Then you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison. Clients want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It’s a lot of stress and anxiety.

    The competition is happy to undercut you. People often say, “This industry SUCKS! It’s an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems.” Of course, there is a better and simpler way.

    The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets.

    Creating assets allows you to do something different in your agency. You earn far more without meetings, phone calls, emails, and the typical client headaches. It creates happy clients for life. It works without paid ads on Facebook, Google, and Youtube or without complicated funnels, webinars, and tech.

    This book gives you freedom and flexibility to travel and see the world without being tethered to a phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.

    This book helps agencies run phoneless and meaningless agencies.

    Here are some phrases to find this book: no bs guide to direct response social media marketing, ultimate guide to social media marketing, freelance marketing secrets book, seo 2022, freelance expert, the copywriter’s handbook, book yourself solid, million dollar consulting, freelance marketing, freelance marketing tactics, stop thinking like a freelancer, linkedin riches, online advertising books, social media marketing 2020, the 4 week agency, the facebook marketing guide, dotcom secrets, social media marketing, sell like crazy, conquer digital marketing, traffic secrets, social media communication, ultimate guide to google adwords, the complete guide to facebook advertising, digital and social media marketing, facebook advertising, local online marketing, social media marketing mastery, the six figure freelancer, digital marketing strategy, expert secrets, the automatic customer, essentialism, ryan deiss, perry marshall, digital marketing agency, marketing books, facebook ads 2022, seo, search engine optimization, agency model, agency books, marketing agency, social media marketing, guide for digital marketing, digital marketing strategies, ppc marketing, marketing automation, online internet marketing consultant, running facebook ads, youtube marketing, marketing business to business, marketing web design, facebook marketing strategy, social media marketing strategy, social media marketing for small business, social media marketing and online business, leverage your business, social media strategy, tiktok marketing, tik tok marketing, get more clicks, get more sales, facebook marketing secrets, marketing advertising books, marketing business books, business growth strategies, business strategy books, business mentoring and coaching, design your business, entrepreneurship marketing, 7 Figure Agency, The Retention Handbook, Outliers Malcolm Gladwell, magnetic marketing dan kennedy, Who not how, 100 million offers, Psycho-Cybernetics, 100M offers, The marketing agency blueprint, Perry marshall, Dennis Yu, Luca Senatore, Alex Hormozi.

    If you want a digital marketing agency to scale to 7-figures and beyond, read on.

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    £5.70
  • Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies

    01

    Drawing from lessons learned during founding and running a successful paid search agency, Discosloth cofounders Gil & Anya Gildner describe the critical elements of success in starting an agency that works…and then keeps on working.

    The Discosloth approach to successfully building a profitable and sustainable agency revolves around five factors: specialization, simplicity, branding, cashflow, and adjacency to revenue. By finding a niche, developing an inbound lead process, becoming an expert, leveraging the power of content creation, and above all making sure that your cashflow and margins can withstand unexpected downturns, this book explains both common pitfalls & hard lessons learnt by micro-agency founders across the world.

    REVIEWS OF BUILDING A SUCCESSFUL MICRO-AGENCY:

    “There is a longevity and stability to building a business the right way that is too often overlooked by the “SCALE IT TO THE MOON” crowd. In their latest book, Gil & Anya graciously open up their agency processes and philosophy to walk us through how they have managed and built their successful micro-agency. As a fellow “micro-agency” owner trying to do the same thing, this book is worth its weight in gold. The revolution of “stability over scaling” has begun, and Gil & Anya are leading the pack.”
    — Kirk Williams, owner of ZATO, author of Stop the Scale: Building a Digital Agency You Actually Like

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    £7.70
  • Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success

    The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

    Volume 1 of Email Marketing Rules discusses 184 best practices that help you…

    • Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
    • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
    • Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking action
    • Craft high-performance triggered emails, including welcome programs that set you up for long-term success
    • Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
    • And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing

    Read more

    £14.30
  • No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

    01

    Unlock the full potential of modern marketing and sales

    In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.

    You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

    • Strategies for building a tech-stack that prioritizes your customers
    • Ways for chief marketing officers to stop playing defense and go on offense
    • Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
    • How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

    A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

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    £18.70£23.70
  • Evergreen Assets: The “Do The Work Once, Reap the Rewards Again and Again (and Again!)” Content Marketing Ecosystem

    08

    FINALLY… AN EVERGREEN CONTENT MARKETING SYSTEM – from the bestselling author of Big Ideas… for Small Businesses and Routine Machine.

    Content Marketing doesn’t work – at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).

    EVERGREEN ASSETS WILL SHOW YOU:

    • How a cow’s arse got John on primetime BBC TV.
    • Why the world’s worst website is still better than yours.
    • How to make £125,000 from a 27p fridge magnet.
    • Why you should abandon social media.
    • How a spelling mistake increased sales by 48%
    • The real reason that “no-one’s buying” from you.
    • How to get the Queen of England to endorse you.
    • That your customers are all busy, lazy, drunk, amnesiac idiots
    • What you ACTUALLY earn in an hour.
    • How to sell more (by selling less).

    JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.

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    £1.70
  • Social Media Marketing: Leverage the Power of the Internet to Grow Your Business

    Social Media Marketing

    Leverage the Power of the Internet to Grow Your Business

    If you want your business to not only be successful, but be recognized as an authority in your industry, then continue reading…

    “Social media will help you build loyalty with your customer base to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury

    You’ve heard it before and now you’re hearing it again… Social media is the new age of advertising. The platforms are easy to use, typically free, and you can reach millions of clients with the click of a button. But who’s going to answer all of your questions?

    Where do I start? Which platform do I use? Do I hire a marketing agency, or should I try dabbling on my own? And for God’s sake what the hell is SEO??

    If you don’t understand the immediate answers to the above, you’re not alone.

    You see, social media marketing isn’t just a buzz word that should be thrown around lightly; it’s become the very foundation for small and large businesses alike, the backbone of new companies, and a never ending pool of potential clients.

    Inside, you’ll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of what it means to advertise in the 21st century, and how to leverage the power of the Internet.

    In Social Media Marketing, you’ll discover:

    • Which platforms are right for you
    • How to set realistic, but optimized goals
    • How to prioritize your campaigns
    • How to master content writing
    • How to boost productivity by outsourcing
    • How to build your brand the right way
    • How to optimize results using SEO and analytics

    Check out Social Media Marketing: Leverage the Power of the Internet to Grow Your Business and begin your journey towards success today!

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    £12.40
  • Ogilvy on Advertising in the Digital Age

    08

    David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.

    Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of ‘digital’. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the ‘noise’ surrounding digital to outline some essential truths and offer sound practical advice.

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    £23.40£31.30
  • Planning for Success: A practical guide to setting and achieving your social media marketing goals

    06

    Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.

    Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

    “This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer

    “Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.

    ……………………………………………………………………………………………………………………………………………………………………………

    Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

    At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books

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    £18.00
  • Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

    01
    The marketing playbook for the Subscription Economy, now in its 3rd edition

    Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

    A successful subscription business is built on lasting relationships, not one-time sales.

    Stop chasing sales and start creating value.

    The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

    The revised third edition includes:
    – Updated research and case studies reflecting the rapid growth of subscription-based businesses

    – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.

    – An expanded look at the risks and rewards of values-based marketing

    Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

    Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

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    £7.80
  • The Lead Generation Guide: The Five-Step Marketing System to Attract Your Ideal Clients & Increase Your Sales

    08
    When you start a business, no one teaches you how to be a business owner. No one teaches you how to market effectively and efficiently to attract your ideal client. It doesn’t matter how incredible your products or services are, without an effective marketing system, you don’t have a business.

    Gary has built multiple businesses to six and seven figures with one consistent method of marketing that works repeatedly, no matter the industry or niche – and he is sharing it with you in this book.

    In the Lead Generation Guide, you’ll learn:

    • How to find a profitable niche and the importance of niche marketing.
    • How to build cohesive business and personal brands.
    • My five-stage content marketing plan for creating and repurposing content.
    • How to harness the power of social media and use it productively.
    • Easy strategies for building an email list and starting your first campaign.
    • How to run profitable ads for your business (with real-world examples).
    • How to convert all of this marketing effort into consistent sales.

    Whether you are building a new company or you’ve been in business for years, the marketing principles in this book will help you generate more leads, boost your bottom line, and build a lifestyle business that gives you more time to do the things you love.

    Gary Das is an entrepreneur, bestselling author, and renowned speaker. He has built multiple successful businesses in a variety of service-based industries and, using the methods in this book, Gary has generated over £5 million in seven years with little marketing spend. With years of experience and a passion for marketing, Gary now teaches other self-employed people how to generate leads, increase sales, and maximise profit so they can live a lifestyle they love.

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    £0.90
  • Cold Calling: What You Should Actually Do!

    02
    It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?

    You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.

    Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.

    Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!

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    £9.50
  • Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies

    Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

    Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.

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    £4.70
  • A Dictionary of Marketing (Oxford Quick Reference)

    04
    A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.

    Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

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    £12.20£13.30
  • E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

    01

    Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

    E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

    Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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    £23.70
  • Applied Marketing Analytics Using R

    Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

    Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.

    Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.

    This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.

    Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

    Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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    £41.20£42.70
  • Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

    08

    ‘a compelling methodology… to increase market share quickly’ — Eric Ries, bestselling author of THE LEAN STARTUP

    ‘a must-read for anyone in business’ — James Currier, managing partner, NFX Guild

    ‘will teach you how to think like a marketer of tomorrow’ — Josh Elman, partner, Greylock Partners

    Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

    HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.

    Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

    Read more

    £12.50£14.20
  • Fundamentals of Marketing

    08
    How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?

    Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company’s success in the future.

    In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.

    Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.

    Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.

    Digital formats and resources
    The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
    – The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
    – The book is accompanied by the following online resources:

    For everyone:
    Case insight videos
    Library of video links
    Worksheets

    For students:
    Employability guidance and marketing careers insights
    Author audio podcasts
    Multiple choice questions
    Flashcard glossaries
    Internet activities
    Research insights
    Web links

    For lecturers:
    VLE content
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Marketing resource bank
    Pointers on answering the discussion question at the end of each chapter of the book
    Figures and tables from the book in electronic format
    Transcripts of the case insight videos

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    £22.00£42.70
  • Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission

    A much-needed approach to marketing, advertising and life.

    Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).

    Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.

    Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.

    This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.

    No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.

    A few things you’ll learn while reading Meaningful Marketing:

    • Why people make decisions emotionally, not rationally
    • How to employ a marketing strategy that lasts decades, not months
    • How your mission, strategy and tactics should all match
    • Principles that explain why you makes decisions, not just how
    • How to identify the exact person you seek to serve
    • Why some companies are marketing geniuses and others are just plain bad

    You can do work that matters for people who need it. This book will show you how.

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    £13.80
  • Marketing Strategy and Competitive Positioning

    The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

    Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

    This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

    By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

    Key features include:

    • Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
    • Increased emphasis on competing through differentiation and customer knowledge, including new business models
    • Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
    • Emphasis on competing globally within a digitalization context
    • Updated vignettes and new case studies to help you connect marketing principles with practical applications

    Read more

    £53.20
  • Marketing: The Basics

    02

    ‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement

    If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

      • Explains the fundamentals of marketing and useful concepts such as the Long Tail
      • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
      • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

      This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

      Read more

      £17.30£19.00

      Marketing: The Basics

      £17.30£19.00
    • AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More

      • The Ultimate Artificial Intelligence Primer For Marketers
      • AI Marketing Made Simple
      • Be Inspired By The Future Of Marketing With AI

      Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.

      Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.

      Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!

      Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.

      Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.

      As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.

      In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:

      • Understand the different types of artificial intelligence and machine learning programs
      • Get more time to focus on growth strategies like identifying new revenue channels
      • Utilize AI to solve the biggest challenges facing your marketing department
      • Identify the right AI platform solutions to match your business needs
      • Integrate and deploy AI tools in your marketing department workflow
      • Gain valuable insights into your market, industry, and customers
      • Let AI streamline processes to allow your creativity to soar
      • Leverage AI like the top companies in the world
      • Develop the skills needed to use AI to its fullest potential now and in the future

      By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.

      AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!

      Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.

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      £7.60
    • The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

      The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

      As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

      An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

      The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

      The definitive guide on the future of marketing, this must-have resource will help you:

      • Incorporate the new rules that will keep you ahead of the digital marketing curve
      • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
      • Gain valuable insights through compelling case studies and real-world examples

      The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

      Read more

      £18.20£21.90
    • Marketing Communications: Touchpoints, sharing and disruption

      05

      The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

      The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

      Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

      Read more

      £32.30£53.20
    • The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey

      DISCOVER THE SECRETS OF NETWORK MARKETING

      Are you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.

      Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.

      Wherever you are on your path of network marketing, this book will empower you to:

      • Assess your readiness for the journey
      • Clarify the core system of the business
      • Commit more deeply to your network marketing experience
      • Cement the importance of personal development on the results you attain
      • Uncover rewards others may view as “too good to be true”
      • Hone the skills necessary for success

      With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
      —Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation Lab

      With proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
      —James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your Terms

      Drennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
      —Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and Untrapped

      John Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
      —Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)

      John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
      —Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your Results

      Having coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
      —Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWM

      Read more

      £10.60
    • Marketing Strategy: Based on First Principles and Data Analytics

      01
      Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.

      Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

      New to this Edition:
      – Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
      – Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
      – Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
      – Vibrant visual presentation with a new full colour design

      Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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      £45.40£50.30
    • The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

      08
      The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

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      £5.00
    • Home Care Marketing 2.0: Maximizing Leads & Billable Hours with Digital Marketing

      PRECISION DIGITAL MARKETING:
      THE SOLUTION TO ATTRACTING
      ALL YOUR TARGET AUDIENCES

      As the owner of a home care agency, your marketing model is different from those in most other fields. To generate a larger client base and more billable hours, your marketing must attract three different audiences:

      • Prospective clients (& families)
      • Reliable referral sources
      • Qualified caregiver staff

      That’s why you need a multifaceted approach to promoting your home care agency, one that harnesses cutting-edge technology to laser-focus on each of these different audiences.

      Nothing achieves this better than precision digital marketing, deploying campaigns customized just for you, helping you exceed your goals and delivering the very best return on investment.

      Over the past decade, marketing expert Welton Hong has helped hundreds of clients become far more successful.

      In this book, he explains how precision digital marketing showcases your home care agency on Google, extends your reach on social media, elevates your online reputation, and supercharges your billable hours.

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      £4.40
    • Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

      03

      In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.

      Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.

      Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

      Read more

      £20.90
    • The Choice Factory: 25 behavioural biases that influence what we buy

      05
      Voted #1 in the BBH World Cup of Advertising Books, 2018

      Winner of the Sales and Marketing Category at the 2019 Business Book Awards

      If you’re in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
      The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief.

      Read more

      £10.60£14.20
    • Niche Navigator: How To Find A Profitable Niche In 1 Hour, Even If You’ve Struggled To Make Money Online For Years (The Internet Marketing Starter Pack Book 2)

      06

      Stop spinning your wheels and start moving with purpose. The Niche Navigator helps you discover your perfect money-making niche – in under an hour! This breakthrough book is your ticket to escaping the 9-to-5 grind, supercharging your income, and becoming your own boss.

      Through the Niche Navigator, you will:

      • Uncover Your Perfect Niche: Find your ideal, high-profit potential niche in less than 60 minutes, even if you’ve struggled for years or have no passions to start with.

      • Turn Inexperience Into an Asset: Learn why being an “industry expert” isn’t a requirement for dominating your niche or building successful niche sites. Transform your perceived ‘inexperience’ into a lucrative asset!

      • Maximize Profit Potential: Implement our proven formula to assess profit potential and ensure your first niche site is a jackpot hit.

      • Navigate the Big 5 Niches: Explore the ‘Big 5’ niches with massive profit potential, and launch your business on the money-making expressway.

      • Leverage the Power of Compounding: Learn how the right niche can fuel your momentum and propel your progress forward, setting you up for a windfall of wealth.

      Written by seasoned digital marketer, Miles Beckler, this practical guide has already helped thousands of entrepreneurs like you choose their ideal niche and kickstart their niche sites.

      This isn’t just another eBook; it’s a powerful tool designed to cut through the noise, leading you straight to your perfect niche in record time.

      The Niche Navigator is your exciting new roadmap to success. Unleash the entrepreneur within, make more money, and enjoy the freedom of being your own boss. No more guesswork, no more frustration – just a clear path to success. Your entrepreneurial dreams deserve to be realized, so don’t wait another minute.

      Start your journey to a rewarding and profitable journey in the right niche today!

      Read more

      £0.70
    • BLACK BELT DIGITAL ™: Grow Your Aesthetics Brand, Clinic or MedSpa by Becoming a Black Belt in Digital Marketing

      02
      Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they’re good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that’s a problem: digital marketing has become indispensable in today’s fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.

      Read more

      £23.70
    • My Revision Notes: Cambridge National Level 1/2 Enterprise and Marketing

      04

      Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.

      With My Revision Notes, every student can:
      – plan and manage a successful revision programme using the topic-by-topic planner
      – consolidate subject knowledge by working through clear and focused content coverage
      – test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers
      – improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
      – get exam ready with extra quick quizzes and answers to the practice questions available online.

      Read more

      £7.30£10.40

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