Recommended Items
-
Football Crazy Activity Book For Kids Age 5-7
Packed with loads of football activity fun to keep young footie-crazy fans entertained for hours.
Whether they idolise football superstars Lionel Messi or Cristiano Ronaldo, Mbappe or Neymar, Haaland or Harry Kane there’s a football activity here to love. Fans of Manchester United or Manchester City, Liverpool or Everton, Chelsea, Arsenal or Spurs, there’s premier league action to keep them all busy for an entire season.
A football book for boys and girls created especially for 5-7 years with tons of creative and brain stimulating action. The ultimate football activity book for kids.
★ Football colouring
★ Football activity
★ Mazes
★ Spot-the-difference
★ Word searches
★ Trivia
★ Did-you-know?
★ Word scrambles
★ Football quizzes
★ Football jokes
★ Football puzzlesRead more
£4.50 -
The Man Who Never Was: The Remarkable Story of Operation Mincemeat (Now the subject of a major new film starring Colin Firth as Ewen Montagu)
Now the subject of a major new film starring Colin Firth as Ewen Montagu in Operation Mincemeat.
In the early hours of 30 April 1943, a corpse wearing the uniform of an officer in the Royal Marines was slipped into the waters off the south-west coast of Spain. With it was a briefcase, in which were papers detailing an imminent Allied invasion of Greece. As the British had anticipated, the supposedly neutral government of Fascist Spain turned the papers over to the Nazi High Command, who swallowed the story whole. It was perhaps the most decisive bluff of all time, for the Allies had no such plan: the purpose of ‘Operation Mincemeat’ was to blind the German High Command to their true objective – an attack on Southern Europe through Sicily. Though officially shrouded in secrecy, the operation soon became legendary (in part owing to Churchill’s habit of telling the story at dinner). Ewen Montagu was the operation’s mastermind, and in his celebrated post-war memoir, The Man who Never Was, he reveals the incredible true story behind ‘Operation Mincemeat’.
Read more
£7.60£12.30 -
50th Gold Wedding Anniversary Guest Book (Hardcover): A simple elegant 50th Wedding Anniversary Guest Book For Guests to sign and leave messages and words of love
Celebrating a 50th Wedding anniversary is a wonderful event to share with family and friends. You will be able to capture and keep those special memories forever with this beautiful Guest Book.
This elegant hardcover keepsake guest book is sure to be a lovely addition to celebrate your 50th Golden Wedding Anniversary.
A CLASSIC KEEPSAKE: Keep sweet memories, well wishes, and personalized notes safe in this premium hardbound guestbook to revisit for years to come. This guest book is a one-of-a-kind memento made for your special day.
- It features 100 pages for guests to leave their name and their thoughts or wishes.
- This Guest Book is a Hardcover which makes it easy to display on a table.
Read more
£12.10 -
Nash: A Curvy Younger Woman, Older Alpha Romance (Mountain Alphas Book 8)
An Age Gap BBW Alpha Male Instalove Mountain Man Short Read Romance
♥ Nash ♥
Nash is a wealthy businessman from the city. He went up into the mountains to clear his mind and get away from all the stress of his everyday life.
Pretty soon, he found himself stranded in the middle of a deadly storm. If it wasn’t for the gorgeous, curvy Forest Ranger who saved him, he might never have survived. Let alone fallen in love…
♥ Keira ♥
Keira’s an ambitious full-figured young woman who wants it all, but never quite seems to get it.
Her love life’s non-existent. Her job’s nowhere near as exciting or meaningful as she thought it would be. She feels lost. Watching all her friends get married and have children. She’s starting to wonder whether she’ll ever settle down and find her Mr. Right.
But all of that changes when she meets Nash Savage.
He’s so tall. So strong. So fierce and powerful and handsome. He’s everything she’s ever wanted in a man… and more.
It’s hard to believe he feels the same way about her. But once she gets over her self-doubt and insecurities, she finally opens up her heart to the man of her dreams.
The MOUNTAIN ALPHAS series are short, sweet, and steamy standalone romance stories featuring curvy BBW women, and hot, alpha men. Perfect for a pick-me-up during your day or quick read in bed.
✓ No cheating
✓ No cliffhangers
✓ HEA guaranteed
Read more
£0.70 -
Sewing For Dummies
The most complete guide to sewing basicsPeople are always looking for ways to cut expenses and be creative and stylish at the same time. Learning to sew is a great way to arm yourself with the skills to repair and create clothing and furnishings for yourself and your family for little to no cost. But learning how to sew and how to choose the tools and supplies to begin sewing can be confusing.
Now, you can turn to this hands-on, friendly guide for the most up-to-date information, the best techniques, and fun projects for learning (or brushing up on) the art of sewing.
- Easy-to-follow instructions and step-by-step illustrations make it easier to learn
- Fresh new patterns, projects, stitches, and techniques for fashion and the home
- Budget-conscious tips for breathing new life into existing garments
Complete with a section on common sewing mistakes and how to avoid them, Sewing For Dummies, 3rd edition gives you the confidence and know-how to sew like a pro.
Read more
£17.20£18.00Sewing For Dummies
£17.20£18.00 -
The Great Photography Challenge Book (Enchanting Snapshots Edition): Improve your skill of taking amazing pictures & Capture the Magic around you | … | Perfect gift for…
☾ The Great Photography Challenge by Storytale Book Press ☽
What is this book about?
This book aims to challenge you with a various array of prompts and photography challenges, so that you can improve and master the art of photography. Capture the magic and wonders around you in your photographs and keep them in this book forever, in order to always be able to remember and track your progress as a photographer.
How will this book benefit me as an aspiring photographer?
Every prompt is completely up to your own interpretation. Some prompts are ambiguous for that specific reason, so that you can freely let your own creativity flow into each challenge. Every once in a while the book will suggests you to try out new Styles of Photography. By always testing new Styles, you will never get out of ideas & inspiration, increase your skill and further develop your artistic eye.
What does this book contain?
The next pages contain over 200 different photography challenges featuring simple prompts to fulfill as well as new Photography Styles to try out. Beneath every challenge is enough space to put your challenge submission of choice.
Details
- Large Size: 8.5” x 11”
- 103 pages of pure white paper
- Elegant Cover with a glossy finish
Beginner-friendly Hobby Photographer Professional Photographer Photo Practice Techniques & Themes
Read more
£6.10 -
How To Wreck Your Business: It’s the story EVERY business owner NEEDS to read. The mistakes made here were ALL avoidable.
This is the story that EVERY business owner needs to read. This book is abrupt and VERY direct talking. That may not suit everyone. In light of the recent global impact of the Coronavirus the publication has been brought forward. Apologies if this book is “less than polished”. When “normality” returns, I’ll publish v2.0My business FAILED as I was not prepared for the Financial Crisis of 2008, as a result I paid a VERY heavy price for that. DO NOT make the same mistakes I did.
“How To Wreck Your Business” is not a book you will WANT to read, it’s a book you will NEED to read. The mistakes I made were ALL avoidable.
It looked like the ultimate success story, and in many ways it was. This is what I refer to as the “Illusion of Wealth.” Looks can be very deceiving.
This is the story, a true story, a horror story, that saw Scotland’s largest independent chain of print centres collapse on the business’s 20th Birthday.
This book shares the amazing highs, the hull-crushing lows, and the sudden, spectacular crash of a business, which at its peak had half a million pounds of cash (GBP£) in the bank and a £1.4m portfolio of properties.
It’s a must read for every business owner. Eight errors were all it took to start “The Perfect Storm.”
How many of those errors could you be making?
Read more
£1.90
-
Kotler On Marketing
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.Read more
£14.20Kotler On Marketing
£14.20 -
Mastering Vacation Rental Marketing: Lessons learned from over $50 million in direct bookings
Mastering Vacation Rental Marketing: Lessons Learned From $50,000,000 in Direct BookingsWritten by Conrad O’Connell, a seasoned expert with a proven track record in vacation rental marketing, “Mastering Vacation Rental Marketing” is a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com.
Far from a collection of “just” hacks, “Mastering Vacation Rental Marketing” is a meticulously curated guide that illuminates the path toward building a sustainable marketing machine and a potent, unforgettable brand that magnetizes repeat and referral business, even amidst the shifting sands of the industry. Though O’Connell’s strategies have successfully driven well over $50,000,000 in direct bookings, this book isn’t reserved for towering giants in the rental management space. It’s crafted for anyone, regardless of their revenue figures, who’s committed to mastering their marketing and solidifying the future of their business.
Structured into sections inspired by boxing weight classes—Featherweight to Super Heavyweight—this guide accompanies you through every phase of your business journey, offering relevant case studies, actionable tips, and a strategic map to guide you from where you are to where you desire to be. O’Connell refuses to suggest that readers withdraw from OTAs. Instead, he demonstrates how to transform OTA bookings from a crutch to a “nice to have,” amplifying your autonomy and control over your business.
Expect to dive deep into the highest-performing marketing channels—search, social, and email—and to learn how to optimize these channels for enduring performance. O’Connell ensures transparency, revealing almost everything that’s worked in his extensive experience in driving direct bookings.
This book is more than a theoretical exploration: it’s a practical roadmap, each chapter prompting you with questions that assist you in assessing your current position and aligning your strategies for potent marketing and revenue amplification. Whether you’re just stepping into the ring or you’re a seasoned pro, “Mastering Vacation Rental Marketing” is your companion in constructing a robust, self-reliant business that thrives in any landscape.
Read more
£7.80 -
Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple):
How to Grow Your Small Business:
Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate. Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.Business Made Simple:
Donald Miller knows that business is more than just a good idea made profitable it s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward.Marketing Made Simple:
Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.Read more
£28.50£44.60 -
Internet Marketing: Strategy, Implementation and Practice
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across.
Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europes top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview.
This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.
“Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.”
Ian Harris, Digital Marketer
(BSc, PhD)“Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.”
Dr Ruth Rettie
Senior Lecturer,
Kingston University“He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!”
Dr Ellen Hertzberg
Hedmark University College, Norway and Bangkok University, Graduate School, Thailand
“Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge.
Prof. Ivo Pezzuto,
Principal Management Consultant and Senior Professor of Marketing and Strategy
Swiss Management CenterRead more
£71.20 -
Marketing Fashion, Second edition: Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Read more
£26.60£28.50 -
Greener Marketing
***BUSINESS BOOK AWARDS – FINALIST 2021***
This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow’s superbrands (Impossible, TESLA…).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.
The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.
This book helps in achieving that goal by showing the reader how to:
- Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
- Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
- Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
- Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
- Get practical tools, models, facts, strategies, workshop and project processes and business case rationales – so that you can build your own plans and proposals
This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.
Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Read more
£11.20£14.20Greener Marketing
£11.20£14.20 -
Affiliate Marketing: The Beginner’s Step By Step Guide To Making Money Online With Affiliate Marketing: 2 (Brief Guides on Passive Income, Affiliate … Small Business Ideas,…
Have you ever dreamed of something more than the typical 9-5? Are you tired of being a slave to your alarm clock?
Then put on some new underwear and prepare yourself to live a very different life with this brief step-by-step beginner’s guide to Affiliate marketing!
Why Start With Affiliate Marketing?
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most.
This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success.
Here Is A Preview Of What You’ll Learn…
- Affiliate Marketing Definition
- Benefits of Starting with Affiliate Marketing
- Common Mistakes of Beginner Affiliate Marketers
- Affiliate Marketing Fundamentals
- Getting Started With Affiliate Marketing
- And Much More
Take action now and get this book if you dream of something more!
Read more
£5.60 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world’s leading companies have annual revenues the size of some countries’ GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner’s Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth.
Rich with fascinating case studies and personal stories, A Practitioner’s Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
Read more
£28.50 -
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical modelsRead more
£70.30 -
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
“Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset.” — Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.
Inside the book, you’ll learn how to:
- Build a massive mailing list using 15 different proven list building techniques.
- Write compelling copy that engages your readers and drives them to take action.
- Optimize every step of your email marketing funnel to skyrocket your sales.
- Grow a highly-engaged and hungry fan-base that will devour your content.
- Create six new revenue streams for your business using email marketing.
- Keep your messages out of the spam folder by following our best practices.
Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
The second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list.”
“As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read.” — Kevin Petersen
Want to know more about digital marketing?
Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.
Read more
£0.70 -
The End of Marketing: Humanizing Your Brand in the Age of Social Media
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categoryIn a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.
Read more
£14.20 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
Read more
£23.70 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagementWith example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
Read more
£30.40 -
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,†you’re given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.Read more
£11.40 -
HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
Read more
£1.80£9.50 -
Sales Superpowers: A New Outbound Operating System To Drive Explosive Pipeline Growth (Justin Michael Method Book 1)
Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals. Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting, but he also built a thriving community of like-minded individuals seeking personal and professional growth.
Testimonials from industry leaders and JMM (Justin Michael Method) students serve as a testament to the effectiveness of this method. Sales executives, account executives, and co-founders alike share their experiences of rapid success and personal transformation.
What sets “The Justin Michael Method” apart is its scalability and adaptability, allowing salespeople to integrate the methodology seamlessly into their unique styles. This book emphasizes the importance of understanding human psychology to tap into the true potential of outbound sales, a principle that has consistently delivered results.
Justin Michael’s commitment to his students and clients shines through in their testimonials and raving reviews. His holistic approach goes beyond tactics and playbooks, delving into neuroscience, game theory, and negotiation, helping sales professionals become selfless advisors dedicated to their clients’ best interests.
Throughout the book, you’ll discover the skills to overcome cold-call reluctance to achieve profound confidence, and predicting outcomes with precision. Justin Michael’s personalized coaching has had a profound impact on the lives of sales professionals around the world, and now you have access to these new skills in this book.
Read more
£4.60 -
TikTok Marketing for Viral Sales: A Young Girl’s Guide to Blowing Customers’ Minds (TEENAGE GIRLS AND BUSINESS)
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history.
TikTok has also become one of the world’s leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people.
In reality it is much more difficult and complicated to become successful. This is because TikTok’s algorithm rewards content in a totally different way from other social media apps.
Going viral on TikTok requires that TikTok’s algorithm favors your content above those of the many millions on the app.
So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you create a striking brand identity? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business?
This book provides all the answers and more. It is a thoroughly researched girl’s handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you’ll find the following:
- A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1.
- The 5 strategies that will save you up to 4 hours a day in growing your TikTok account.
- Tip and tricks to create viral posts on TikTok.
- The Best 4 TikTok video ideas for your business.
- How to get the most out of TikTok influencers and micro-influencers.
- The Best strategies for creating effective TikTok ads.
- A Step-by-step Guide for creating the perfect TikTok profile by teaching you how to choose memorable TikTok usernames, and how to write captivating TikTok bios.
And much more.
While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion.
Regardless of the industry you desire, there are numerous stories of people who’ve achieved extraordinary fame and success by using TikTok.
Lil Nas X’s Old Town Road, the photographer, Natalia Seth and dancer Addison Rae are a few of those examples.
Written over many months, this book’s author painstakingly combed through millions of words and data to understand precisely how TikTok’s algorithm works.
The book justifies every point using vivid examples from successful entrepreneurs who’ve adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level.
This book simple, easy-to-read and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age.
However, this book is aimed at encouraging and supporting young girls to become entrepreneurs through TikTok. It offers a crash course on social media business and marketing for the modern age.
Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Scroll up and click “Add to Cart” right now.
Read more
£6.60 -
Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
£14.20 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You’ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
- How neuromarketing works
- Insights from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Read more
£13.70£17.10Neuromarketing For Dummies
£13.70£17.10 -
Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Read more
£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
Jim The Dog and Santa Claus
Jim and Dad Tim are the best of friends. Always there to lend a helping hand for anyone and anything in need. This Christmas, Jim calls on some of his animal friends to help Santa back on his sleigh and save Christmas for children everywhere.Read more
£7.60 -
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths Book 9)
A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.
Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Read more
£8.40 -
The One-Page Content Marketing Blueprint: Step by Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound Traffic, Leads, and Sales
Martin Lindstrom calls the One-Page Marketing Blueprint “One page of gold! This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success.” — NY Times best-selling author of Buyology, Time magazine influential 100 honoree.Imagine being given a map when you first did content marketing.
Imagine knowing a clear path that shows you how to get from Point A (no results) to Point B (more traffic, more qualified leads, more sales).
Imagine having a guide that teaches you how to focus on the 20% of the things that produce 80% of the results.
Imagine no more.
Every marketer knows that “Content is King.” However, with a single Google search, you get a ton of information on how to plan, create, and publish content. It’s easy to get lost and overwhelmed. Most of the time, the information you find is complicated and it’s very rare that you find information on how the different content marketing pieces fit and work together.
Content marketing SIMPLIFIED — this is the crux of this book!
The “One-Page Content Marketing Blueprint” is a map to help you see where each piece of the content marketing puzzle fits and how the different elements work together. The one-page blueprint shows the interdependencies among these content marketing tactics and how they contribute to achieving content marketing success.It’s a map. If you ever feel lost while going through this book, you can always go back to the one-page blueprint and instantly regain a sense of where you are.
What awaits you in this book?
- The one-page content marketing blueprint that gives you the bigger picture of how the entire content marketing discipline works
- The “Content Marketing Success Roadmap” showing you what to expect at each stage of the journey
- 19 chapters of actionable and simplified content marketing strategies and tactics that will start giving you results in 90 days
- Free templates and tools you can use to jumpstart your renewed content marketing campaigns
- Actionable next steps and metrics to track at the end of each chapter so you know exactly what to do and what to measure to indicate progress
TAKE ACTION!
This is what this book will inspire you to do. With a clear understanding of where you are and where you need to go, and what you should do to get the most out of content marketing, there’s really no room anymore for overwhelm, frustration, and hesitation. Just room for you to take action.Find out why marketing experts agree: “The One-Page Content Marketing Blueprint simplifies a complex process so that any company, of any size, in any industry can develop an action-oriented plan that delivers results.” — Joe Pulizzi, Founder of CMI and author of Epic Content Marketing
Get the content marketing resources you need: “A well-crafted, well-researched, and insightful book. Content Marketing is challenging, this book equips you with the right tools to drive success.” — Jonah Berger, NY Times best-selling author of Contagious
So…
If you’ve been an outsider looking in, watching your competitors get results from their content marketing efforts while you get left behind, wondering what it is that you’re doing wrong…If you’ve been wasting resources and time creating content that goes to waste…
If you’ve been feeling that you’re doing content marketing in a dark cave, scrambling around and not really sure if you’ll see the light in the end…
The One-Page Content Marketing Blueprint is for you. Read the book today and change your content marketing destiny forever.
Read more
£11.00 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
Read more
£49.40 -
Marketing Plan Template & Example: How to write a marketing plan: 2 (Business plan)
Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business?If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business owner, creating a marketing plan is very important because the better prepared you are, the better your marketing campaigns will do.
In this book, you get a marketing plan template and two examples of marketing plans. You also get practical advice on how to plan and fill out every section of a marketing plan document.
Go ahead and get this book, and let’s help you create better marketing plans which will improve your company’s overall marketing success.
For what kind of businesses can you create a marketing plan using this book?
With the strategies in this marketing book, you can create a business plan for a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.
Here is a list of potential online businesses for which you can create a marketing plan using this marketing plan book: blogging, affiliate marketing, e-learning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge.
Also recently added in the last update of this book is a marketing plan sample since many people commented that they wanted a marketing plan example. Although for my taste as an entrepreneur, I rather give you lots of practical planning strategies and theory that you can use in the real world instead of having a marketing plan template or workbook to write your marketing plan from. After all, a marketing plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don’t just focus on the marketing plan document. Instead, focus on a plan for the real world with actionable and effective strategies.
Read more
£7.60 -
Scientific Advertising: Original Classic Edition
The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Read more
£11.40 -
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Read more
£4.80 -
Social Media Marketing For Dummies, 4th Edition
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Read more
£17.70£20.90Social Media Marketing For Dummies, 4th Edition
£17.70£20.90 -
Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
-
A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
-
Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
-
End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
-
The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
-
Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
-
Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
Read more
£51.30Global Marketing
£51.30 -
-
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.Read more
£2.70 -
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
Read more
£23.70 -
A-Z of Product Research : Find Winning Products in Hot Niche Markets to Sell on Amazon and Beyond, Amazon FBA Ecommerce Book for Startup Success, Financial Freedom, Business…
INTERNATIONAL BEST SELLER OF “AMAZON FBA MASTERY”
A-Z OF AMAZON PRODUCT RESEARCH
Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you’re a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource.
Understanding Amazon Selling:
Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey toward becoming a successful Amazon seller.
Mastering Product Research:
Uncover the intricacies of product research using both manual and automated techniques. Harness social media platforms like TikTok, Pinterest, Instagram, Facebook, Twitter, Reddit, and Quora to find unique product opportunities.
Learn to leverage ChatGPT:
ChatGPT as a powerful research tool. Explore consumable products to reduce advertising costs and encourage customer loyalty, and delve into private labeling for effective branding.
Leveraging Data:
Dive into the world of product research tools and automated methodologies, sourcing invaluable data to guide your product selection and product validation in the competitive Amazon marketplace.
Pricing for Success:
Understand how to determine the optimal price point to maximize profits.
Protecting Intellectual Property:
Learn strategies to safeguard your unique concepts and designs.
Product Sourcing Mastery:
Discover the ins and outs of sourcing, from finding reliable suppliers to negotiating pricing effectively, with templates and guidance for streamlined interactions.
Unlock your Amazon success with strategic product research! In previous years, after dedicating 4 months to rigorous analysis, I launched my first Amazon product. Countless hours were invested in identifying the most profitable product with private label potential to expandable into a lucrative, sustainable brand. In this book, I’ll share the secrets that fast-track success.
Whether you’re beginning your Amazon journey or growing your business, this guide serves as your roadmap to achieving success in online commerce.
Start your journey today, unlocking the limitless potential of Amazon FBA, and initiate your path to success!
Scroll up, click on “Buy Now”, and Get Your Copy Today!
Read more
£0.80 -
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.Read more
£35.20 -
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
- email marketing
- websites
- social media
- direct mail
- traditional media ads, and more
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Read more
£10.40 -
Foundations of Marketing
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber.
Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers.
Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy.
Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture.
The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition’s case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver.
The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill’s Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
Read more
£3.40Foundations of Marketing
£3.40 -
I’ve Got Your Back: The Essential Guide to Marketing Your Therapy Business
Promoting Your Therapy Business with Confidence I’ve Got Your Back is for you if you love the therapy part of your job but feel uncomfortable when it comes to selling what you do. Helen Bullen shares five principles which will enable you to feel good about your marketing while making a great income from doing what you enjoy. When you’ve read this book you will: Know exactly what you want from your business Recognise and release the beliefs that are holding you back Understand the importance of your well-being for your success Understand the marketing methods you need to grow your business Overcome procrastination, fear and imposter syndrome to take effective action that gets resultsRead more
£6.20£12.30 -
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Read more
£23.60 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**‘Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.’
TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
4. Entertainment
5/ CommerceThe new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing.
Read more
£3.60Social Media Marketing
£3.60
