• The Golden Age of Advertising, the 60s: The 60s

    04
    Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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    £40.50
  • AQA Business for A Level (Marcousé)

    08

    Exam Board: AQA
    Level: AS/A-level
    Subject: Business
    First Teaching: September 2015
    First Exam: June 2016

    Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.

    – Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
    – Helps students apply their knowledge and analyse business data with real business examples throughout
    – Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questions

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    £40.60
  • Advertising: Strategy, Creativity And Media

    02
    The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

    It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

    Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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    £40.60
  • The Movie Business Book

    02

    Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.

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    £40.80
  • Women in British Cinema: Mad, Bad and Dangerous to Know (Rethinking British Cinema S.)

    01
    This book takes a broad perspective and analyses the ways in which the British film industry has dealt with women and their creativity from 1930 to the present. The first part of the book deals comprehensively with different historical periods in British film culture, showing how the ‘agency’ of production company, director, distribution company or scriptwriter can bring about new patterns of female stereotyping. The second part looks at the input of women workers into the film process. It assesses the work of women in a variety of roles: directors such as Wendy Toye and Sally Potter, producers such as Betty Box, scriptwriters such as Clemence Dane and Muriel Box, costume designers such as Shirley Russell and Jocelyn Rickards, and editors and art directors. This is a polemical book which is written in a lively and often confrontational manner. It uses fresh archival material and takes energetic issue with those explanatory models of film analysis which impose easy answers onto complex material.

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    £40.80
  • OpenGL Superbible: Comprehensive Tutorial and Reference

    07

    OpenGL® SuperBible, Seventh Edition, is the definitive programmer’s guide, tutorial, and reference for OpenGL 4.5, the world’s leading 3D API for real-time computer graphics. The best introduction for any developer, it clearly explains OpenGL’s newest APIs; key extensions; shaders; and essential, related concepts. You’ll find up-to-date, hands-on guidance for all facets of modern OpenGL development―both desktop and mobile.

    The authors explain what OpenGL does, how it connects to the graphics pipeline, and how it manages huge datasets to deliver compelling experiences. Step by step, they present increasingly sophisticated techniques, illuminating key concepts with worked examples. They introduce OpenGL on several popular platforms, and offer up-to-date best practices and performance advice.

    This revised and updated edition introduces many new OpenGL 4.5 features, including important ARB and KHR extensions that are now part of the standard. It thoroughly covers the latest Approaching Zero Driver Overhead (AZDO) performance features, and demonstrates key enhancements with new example applications.

    Coverage includes

    • A practical introduction to real-time 3D graphics, including foundational math
    • Core techniques for rendering, transformations, and texturing
    • Shaders and the OpenGL Shading Language (GLSL) in depth
    • Vertex processing, drawing commands, primitives, fragments, and framebuffers
    • Compute shaders: harnessing graphics cards for more than graphics
    • Pipeline monitoring and control
    • Managing, loading, and arbitrating access to data
    • Building larger applications and deploying them across platforms
    • Advanced rendering: light simulation, artistic and non-photorealistic effects, and more
    • Reducing CPU overhead and analyzing GPU behavior
    • Supercharging performance with persistent maps, bindless textures, and fine-grained synchronization
    • Preventing and debugging errors
    • New applications: texture compression, text drawing, font rendering with distance fields, high-quality texture filtering, and OpenMP

    Bonus material and sample code are available at openglsuperbible.com.

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    £40.80£42.30
  • An Introduction to Health and Safety Law: A Student Reference

    02

    An Introduction to Health and Safety Law provides a clear, concise overview of health and safety law in the United Kingdom. With reference to the European Union, this book discusses criminal and civil liability at length to provide a clear understanding of this area of law which has been subject to change over the 20 years.

    Key case studies and statistical information on prosecutions, fines and enforcement notices help to contextualise health and safety law to provide students and professionals with a full understanding of health and safety law in the UK.

    This book includes chapters on:

      • the legal framework
      • criminal liability
      • enforcement of criminal liability
      • civil liability
      • civil remedy
      • subordinate legislation.

      This book is an essential reference for students studying towards NEBOSH qualifications and students studying at university level. It provides a comprehensive understanding of UK health and safety law and will be a useful reference when entering the professional field.

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      £40.80
    • Manual of Engineering Drawing: Technical Product Specification and Documentation to British and International Standards

      08
      Now in its 4th edition, Manual of Engineering Drawing is a long-established guide for practicing and student engineers to producing engineering drawings and annotated 3D models that comply with the latest BSI and ISO standards of technical product specifications and documentation. This new edition has been updated in line with recent standard revisions and amendments, including the requirements of BS8888 2011 and related ISO standards. Ideal for international use, it includes a guide to the fundamental differences between the relevant ISO and ASME standards, as well as new information on legal aspects such as patents and copyright, and end-of-life design considerations. Equally applicable to CAD and manual drawing, the book includes the latest developments in 3D annotation and the specification of surface texture. Its broad scope also encompasses topics such as orthographic and pictorial projections, dimensional, geometrical and surface tolerancing, and the duality principle, along with numerous examples of electrical and hydraulic diagrams with symbols and applications of cams, bearings, welding and adhesives. Seen by many as an essential design reference, Manual of Engineering Drawing is an ideal companion for students studying vocational courses in technical product specification, undergraduates studying engineering or product design, and professional engineers beginning a career in design.

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      £40.80
    • Complete Public Law: Text, Cases, and Materials

      Complete Public Law is supported by clear author commentary, choice extracts, and useful learning features. The explanations and examples in this textbook have been crafted to help students hone their understanding of public law.

      The Complete titles are ambitious in their scope; they have been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding.

      Digital formats and resources
      The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
      · The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
      · The online resources include self-test questions with instant feedback and guidance on answering the end-of-chapter questions from the book.

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      £40.80
    • Smith, Hogan, and Ormerod’s Criminal Law

      02
      Smith, Hogan, & Ormerod’s Criminal Law is rightly regarded as the leading doctrinal textbook on criminal law in England and Wales. The book owes its consistent popularity to its depth of analysis, breadth of coverage, and accessible style.

      Over fifty years since the publication of the first edition, Professor David Ormerod and Karl Laird continue the tradition set down by Professors Sir John Smith and Brian Hogan by producing a textbook of unrivalled quality. The text continues to be an invaluable resource for undergraduate students and an essential reference source for criminal law practitioners.

      Digital formats and resources

      The sixteenth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.

      The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks

      A selection of online resources accompany this text, including:
      – A selection of additional online chapters
      – A full bibliography arranged alphabetically and by chapter
      – Annual updates

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      £40.80
    • Safety-I and Safety-II: The Past and Future of Safety Management

      08
      Safety has traditionally been defined as a condition where the number of adverse outcomes was as low as possible (Safety-I). From a Safety-I perspective, the purpose of safety management is to make sure that the number of accidents and incidents is kept as low as possible, or as low as is reasonably practicable. This means that safety management must start from the manifestations of the absence of safety and that – paradoxically – safety is measured by counting the number of cases where it fails rather than by the number of cases where it succeeds. This unavoidably leads to a reactive approach based on responding to what goes wrong or what is identified as a risk – as something that could go wrong. Focusing on what goes right, rather than on what goes wrong, changes the definition of safety from ‘avoiding that something goes wrong’ to ‘ensuring that everything goes right’. More precisely, Safety-II is the ability to succeed under varying conditions, so that the number of intended and acceptable outcomes is as high as possible. From a Safety-II perspective, the purpose of safety management is to ensure that as much as possible goes right, in the sense that everyday work achieves its objectives. This means that safety is managed by what it achieves (successes, things that go right), and that likewise it is measured by counting the number of cases where things go right. In order to do this, safety management cannot only be reactive, it must also be proactive. But it must be proactive with regard to how actions succeed, to everyday acceptable performance, rather than with regard to how they can fail, as traditional risk analysis does. This book analyses and explains the principles behind both approaches and uses this to consider the past and future of safety management practices. The analysis makes use of common examples and cases from domains such as aviation, nuclear power production, process management and health care. The final chapters explain the theoretical and practical consequences of the new perspective on the level of day-to-day operations as well as on the level of strategic management (safety culture). Safety-I and Safety-II is written for all professionals responsible for their organisation’s safety, from strategic planning on the executive level to day-to-day operations in the field. It presents the detailed and tested arguments for a transformation from protective to productive safety management.

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      £40.80£44.60
    • Map by Map Series 3 Books Collection Set (Battles, History of the World & World War II) DK

      Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

      Map by Map Series 3 Books Collection Set (Battles, History of the World & World War II) DK:

      History of the World Map by Map:
      Explore the history of the world in unprecedented detail with this ultimate guide to history throughout the ages. Maps don’t just show us where to go, but also where we’ve been. If you’re interested in finding out more about the biggest events in world history, then this book all about history of the world is perfect for you! This stunning history book for adults starts with the evolution and migration of our oldest ancestors out of Africa. You can then look up maps about the Greece and Persian War, the Mongol Conquests, Medieval Europe’s trade routes, and the rise of the Ottomans.

      Battles Map by Map:
      Battles Map by Map puts you in the seat of famous generals and commanders such as Rameses II, Napoleon, and Alexander the Great who expertly planned their attacks by studying the plains on which they would take place. So what are you waiting for? Journey back in time to learn more about wars such as the Battle of Alesia, Napoleonic Wars, and World War II and follow the geography of these epic battles in this brilliant book on the history of the world.

      World War II Map by Map:
      World War II Map by Map is an intricately detailed history book, that will encourage you to get a sense of the magnitude, mobility and speed at which the colossal armies swept through these vast landscapes during a war that claimed millions of lives and spanned through many areas globally. Follow the key developments of World War II in unprecedented visual detail, with more than 100 specially created historical maps covering all major theatres of war.

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      £40.80£85.50
    • Marketing Communications: A European Perspective

      Learn the techniques and applications of marketing communications in a European context

      Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

      Pearson, the world’s learning company.

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      £40.80£54.10
    • Frank Wood’s Book-keeping and Accounts, 9th Edition

      04

      Now going into its 9th edition, the successful textbook Book-keeping and Accounts is a vital guide for students undertaking studies of book-keeping and accounting for the first time. Through its gradual introduction of topics, explanation of technical terminology in a clear, easy to understand way, this text provides an accessible and reliable guide for any student in their undergraduate career.

      New to this edition:

      · Fully compliant with International Financial Reporting Standards (IFRS), with current IFRS terminology.

      · Questions and exercises to test your understanding and help with revision.

      · Selected chapters amended and re-structured.

      · Full explanation of HMRC changes in VAT relating to cash discounts.

      · Illustrations and diagrams to help explain key concepts.

      · Updated ‘learning objectives’ and ‘chapter summaries’, to reflect developments in the financial environment

      · Easy to understand to double entry book-keeping using the ‘IN’ and ‘OUT’ approach.

      With its highly regarded authorship this text is used by lecturers for teaching students undertaking the following qualifications and examinations; Association of Accounting Technicians (AAT), International Association of Book-keepers (IAB), A Level Accounting, Oxford Cambridge and Royal Society of Arts (OCR), and as a general foundation text for personnel employed in the accountancy profession.

      Accompanying the text is a collection of resources to support both lecturers and students which can be found at www.pearsoned.co.uk/wood

      – For instructors : Solution’s manual, and

      – For students : Opportunities to practise and additional support with our companion website

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      £40.80
    • Clinical Companion for Medical-Surgical Nursing: Concepts for Clinical Judgment and Collaborative Care

      Make this concise Clinical Companion your go-to reference in the med-surg clinical setting! Now in full color, this condensed version of Ignatavicius: Medical-Surgical Nursing: Concepts for Interprofessional Collaborative Care, 11th Edition is an easy-to-use, A-to-Z guide to managing more than 250 medical-surgical conditions. Key nursing care concepts are used to help you organize your care based on each patient’s individual needs. Interprofessional collaborative care is emphasized, and updated content and exemplars are cross-referenced to the main text. An ideal study tool for course exams and the NCLEX® Exam, this convenient handbook is sure to become your most trusted clinical reference.

        • UNIQUE! Professional Nursing and Health Concepts for Medical-Surgical Nursing section reflects the emphasis on Concepts in the Ignatavicius textbook and helps you build clinical judgment skills.
        • A-Z synopses of more than 250 diseases and disorders – along with related interprofessional collaborative care – serve as a quick reference for clinicals and a study resource for essential medical-surgical content.
        • UNIQUE! Nursing Safety Priorities boxes promote safety with Drug Alerts, Action Alerts, and Critical Rescue information.
        • UNIQUE! Focus on interprofessional collaboration provides guidance for coordinating care with other healthcare professionals.
        • Printed thumb tabs along the edges of the printed pages facilitate quick access to clinical information and just-in-time learning and reference on the job.
          • NEW! Updated content throughout reflects new national and international guidelines and protocols, and matches changes to the 11th edition of the Ignatavicius Medical-Surgical Nursing textbook for a seamless reference and study experience.
          • NEW! Full-color illustrations and design make it easier to understand and apply content.
          • NEW! Improved formatting promotes enhanced learning and reference value.
          • UNIQUE! Patient-Centered Care boxes highlight nursing interventions specific to older adults, veterans, and gender health, as well as genetic/genomic, cultural, and NEW healthy equity considerations.

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          £40.80
        • Elden Ring: Official Art Book Volume I: 1

          04

          Return to the Lands Between… reunite the fractured world… reforge the Elden Ring!

           

          The two-volume Elden Ring: Official Art Book contains a plethora of artworks from the game’s ‘Lands Between’ and its inhabitants in stunning oversized hardcover editions.

           

          Volume I features key art from the game’s opening movie, concept and development art of the large open-world and claustrophobic dungeons, and the game’s many characters and armors.

           

          This translated English art book contains the same content found in the Japanese edition.

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          £40.90£51.30
        • Pathfinder RPG: Pathfinder GM Core (P2)

          Unleash your imagination, creating worlds and stories beyond measure with the new Pathfinder GM Core for Pathfinder Second Edition! This comprehensive 336-page hardcover rulebook gives Game Masters everything they need to craft thrilling tales of adventure, from a single-night’s dungeon delve to complex epics spanning years. Within these pages you’ll find clear guidelines for creating new hazards and monsters, tools to design challenging, balanced encounters, and rules for rewarding characters for the dastardly challenges you array before them! Pathfinder GM Core also contains a dragon’s hoard of magic items and treasure to entice and reward your players, from simple healing potions to magic weapons and armor and legendary artifacts, including dozens of brand-new items!

          Pathfinder GM Core is the second core rulebook for the fully remastered Pathfinder Second Edition RPG! These rules are compatible with previous Pathfinder Second Edition rulebooks, incorporating comprehensive errata and rules updates and some of the best additions from later books into new, easier-to-access volumes with new presentations inspired by years of player feedback. Along with the Player Core, Monster Core, and Player Core 2, these books provide a new foundation for the future of tabletop gaming!

          Pathfinder GM Core includes:
          • The rules needed to run a game of Pathfinder, including guidelines for creating challenging encounters, determining success, and giving out rewards.
          • Advice aimed at making you an incredible Game Master, along with tools to ensure you and everyone else at your table has a safe and enjoyable experience.
          • Guidelines to help you create your own content, from campaigns and adventures to hazards and monsters.
          • Rules subsystems to help you handle a wide array of game situations, including rules for chases, duels, research, infiltration, and more!
          • A guide to the world of Lost Omens, with a look at several important regions, an examination of the peoples and cultures of the world, and a glimpse into what lies beyond the veil of the universe!
          • Fully integrated errata from the first 4 years of Pathfinder Second Edition, including improvements to staves and talismans and all-new apex magic items!
          • Published under the new Open RPG Creative (ORC) license, giving players and Game Masters even more freedom for making their own creations based on Pathfinder Second Edition.

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          £40.90£51.30
        • Pathfinder RPG: Pathfinder Player Core (P2)

          The Pathfinder Player Core presents a new entry point to Pathfinder Second Edition, with everything a player needs to learn how to play the game! Choose from eight ancestries, eight complete character classes, and hundreds of feats and spells to make unique characters ready for deadly adventures in a world beset by magic and evil! This 464-page hardcover tome is the definitive rules resource for all Pathfinder Second Edition players!

          Pathfinder Player Core is the first core rulebook for the fully remastered Pathfinder Second Edition RPG! These rules are compatible with previous Pathfinder Second Edition rulebooks, incorporating comprehensive errata and rules updates and some of the best additions from later books into new, easier-to-access volumes with new presentations inspired by years of player feedback. Along with the GM Core, Monster Core, and Player Core 2, these books provide a new foundation for the future of tabletop gaming!

          Pathfinder Player Core includes:
          • Easier to Learn! We’ve taken feedback from the Beginner Box and the Core Rulebook and made this new entry into the Pathfinder Roleplaying Game easier to navigate and get right into the fun.
          • Complete character creation rules, walking you through building a character by selecting your Ancestry, Background, and Class, with a focus on the bard, cleric, druid, fighter, ranger, rogue, witch, and wizard! Core ancestry options include human, dwarf, elf, gnome, goblin, halfling, leshy, and orc!
          • A mountain of options allowing you to customize your character including versatile heritages, like the changeling and nephilim, skills and feats, and hundreds of spells (including dozens of new ones), ensuring that the character you build represents your hero not just in story, but in rules as well!
          • Everything you need to know to start playing, from advice on how to explore the world to tips on surviving deadly combats with terrifying foes.
          • A primer on the world of Lost Omens so that your character can be a part of an exciting and diverse world!
          • Rules and tools to advance your character through play, taking them from a fresh-faced adventurer ready to take on the world to a veteran hero, wielding powerful magic that can reshape reality!
          • Fully integrated errata from the first 4 years of Pathfinder Second Edition, including revisions to the witch, expanded options for every character class, streamlined spells, new equipment, and more!
          • This is the first Pathfinder product published under the new Open RPG Creative (ORC) license, giving players and Game Masters even more freedom for making their own creations based on Pathfinder Second Edition.

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          £40.90£51.30
        • Gurren Lagann Archives

          Bust through the heavens with your soul, Gurren Lagann! Featuring buxom babes, brutal beastmen, and mountainous mecha as only GAINAX can deliver, Gurren Lagann is a non-stop roller coaster of all-out anime action!

          Gurren Lagann Archives is an epic 488-page ultimate collection of illustrations from this landmark series. Inside you’ll find hundreds of designs for characters, vehicles, mecha, and locations, plus color artwork, rare pieces, and more!

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          £40.90£51.30

          Gurren Lagann Archives

          £40.90£51.30
        • Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories

          04

          What really makes a video game story interactive?
          What’s the best way to create an interactive story?
          How much control should players be given?
          Do they really want that control in the first place?
          Do they even know what they want-or are their stated desires at odds with the unconscious preferences?

          All of these questions and more are examined in this definitive book on interactive storytelling for video games. You’ll get detailed descriptions of all major types of interactive stories, case studies of popular games (including Bioshock, Fallout 3, Final Fantasy XIII, Heavy Rain, and Metal Gear Solid), and how players interact with them, and an in-depth analysis of the results of a national survey on player storytelling preferences in games. You’ll get the expert advice you need to generate compelling and original game concepts and narratives.With Interactive Storytelling for Video Games, you’ll:

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          £40.90
        • Elden Ring: Official Art Book Volume II: 2

          01

          Return to the Lands Between… reunite the fractured world… reforge the Elden Ring!

           

          The two-volume Elden Ring: Official Art Book contains a plethora of artworks from the game’s ‘Lands Between’ and its inhabitants in stunning oversized hardcover editions.

           

          Volume II includes stunning art of the foes great and small that threaten to end the player’s journey, the weapons used to slay them, and even a list of the many items found within the game… very useful for dedicated fans!

           

          This translated English art book contains the same content found in the Japanese edition.

          Read more

          £40.90£51.30
        • Essential Medical Statistics (Essentials): 11

          08
          Blackwell Publishing is delighted to announce that this book has been Highly Commended in the 2004 BMA Medical Book Competition. Here is the judges’ summary of this book:

          “This is a technical book on a technical subject but presented in a delightful way. There are many books on statistics for doctors but there are few that are excellent and this is certainly one of them. Statistics is not an easy subject to teach or write about. The authors have succeeded in producing a book that is as good as it can get. For the keen student who does not want a book for mathematicians, this is an excellent first book on medical statistics.”

          Essential Medical Statistics is a classic amongst medical statisticians. An introductory textbook, it presents statistics with a clarity and logic that demystifies the subject, while providing a comprehensive coverage of advanced as well as basic methods.

          The second edition of Essential Medical Statistics has been comprehensively revised and updated to include modern statistical methods and modern approaches to statistical analysis, while retaining the approachable and non-mathematical style of the first edition. The book now includes full coverage of the most commonly used regression models, multiple linear regression, logistic regression, Poisson regression and Cox regression, as well as a chapter on general issues in regression modelling. In addition, new chapters introduce more advanced topics such as meta-analysis, likelihood, bootstrapping and robust standard errors, and analysis of clustered data.

          Aimed at students of medical statistics, medical researchers, public health practitioners and practising clinicians using statistics in their daily work, the book is designed as both a teaching and a reference text. The format of the book is clear with highlighted formulae and worked examples, so that all concepts are presented in a simple, practical and easy-to-understand way. The second edition enhances the emphasis on choice of appropriate methods with new chapters on strategies for analysis and measures of association and impact.

          Essential Medical Statistics is supported by a web site at www.blackwellpublishing.com/essentialmedstats. This useful online resource provides statistical datasets to download, as well as sample chapters and future updates.

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          £40.90£43.70
        • Introduction to Architecture

          06
          A survey of the built environment distills the work of legendary author and illustrator Francis D. K. Ching into a single volume

          Introduction to Architecture presents the essential texts and drawings of Francis D. K. Ching for those new to architecture and design. With his typical highly graphic approach, this is the first introductory text from Ching that surveys the design of spaces, buildings, and cities. In an easy to understand format, readers will explore the histories and theories of architecture, design elements and process, and the technical aspects of the contemporary profession of architecture.

          The book explains the experience and practice of architecture and allied disciplines for future professionals, while those who love the beauty of architecture drawing will delight in the gorgeous illustrations included.

          • Overview of the issues and practices of architecture in an all-in-one introductory text
          • Includes new chapters and introductory essays by James Eckler, and features more than 1,000 drawings throughout
          • Professor Ching is the bestselling author of numerous books on architecture and design, all published by Wiley; his works have been translated into 16 languages and are regarded as classics for their renowned graphical presentation

          For those pursuing a career in architecture or anyone who loves architectural design and drawing, Introduction to Architecture presents a beautifully illustrated and comprehensive guide to the subject.

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          £40.95£45.95
        • Essentials of MRI Safety

          Essentials of MRI Safety is a comprehensive guide that enables practitioners to recognise and assess safety risks and follow appropriate and effective safety procedures in clinical practice. The text covers all the vital aspects of clinical MRI safety, including the bio-effects of MRI, magnet safety, occupational exposure, scanning passive and active implants, MRI suite design, institutional governance, and more.

          Complex equations and models are stripped back to present the foundations of theory and physics necessary to understand each topic, from the basic laws of magnetism to fringe field spatial gradient maps of common MRI scanners. Written by an internationally recognised MRI author, educator, and MRI safety expert, this important textbook:

          • Reflects the most current research, guidelines, and MRI safety information
          • Explains procedures for scanning pregnant women, managing MRI noise exposure, and handling emergency situations
          • Prepares candidates for the American Board of MR Safety exam and other professional certifications
          • Aligns with MRI safety roles such as MR Medical Director (MRMD), MR Safety Officer (MRSO) and MR Safety Expert (MRSE)
          • Contains numerous illustrations, figures, self-assessment tests, key references, and extensive appendices

          Essentials of MRI Safety is an indispensable text for all radiographers and radiologists, as well as physicists, engineers, and researchers with an interest in MRI.

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          £41.00
        • Sign Language: The Study of Deaf People and their Language

          08
          The discovery of the importance of sign language in the deaf community is very recent indeed. This book provides a study of the communication and culture of deaf people, and particularly of the deaf community in Britain. The authors’ principal aim is to inform educators, psychologists, linguists and professionals working with deaf people about the rich language the deaf have developed for themselves – a language of movement and space, of the hands and of the eyes, of abstract communication as well as iconic story telling. The first chapters of the book discuss the history of sign language use, its social aspects and the issues surrounding the language acquisition of deaf children (BSL) follows, and the authors also consider how the signs come into existence, change over time and alter their meanings, and how BSL compares and contrasts with spoken languages and other signed languages. Subsequent chapters examine sign language learning from a psychological perspective and other cognitive issues. The book concludes with a consideration of the applications of sign language research, particularly in the contentious field of education. There is still much to be discovered about sign language and the deaf community, but the authors have succeeded in providing an extensive framework on which other researchers can build, from which professionals can develop a coherent practice for their work with deaf people, and from which hearing parents of deaf children can draw the confidence to understand their children’s world.

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          £41.00£46.50
        • AQA Biology: A Level: September 2015 (AQA A Level Sciences 2014)

          08
          Please note this title is suitable for any student studying:
          Exam Board: AQA
          Subject: A Level Biology
          Curriculum: New Linear Qualification
          Intake: September 2015

          Fully revised and updated for the new linear qualification, written and checked by curriculum and specification experts, this Student Book supports and extends students through the new course whilst delivering the maths, practical and synoptic skills needed to succeed in the new A Levels and beyond. The book uses clear straightforward explanations to develop true subject knowledge and allow students to link ideas together while developing essential exam skills.

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          £41.20£43.70
        • Technical Animation in Video Games

          This book provides a comprehensive overview of video game technical animation, covering the next generation pipelines that industry developers utilise to create their games. It covers the technical animation workflow from start to finish, looking at both software and hardware, as well as the industry standard processes that all technical animators need to know.

          Written to be an accessible technical animation resource, this book combines easy-to-understand principles with educational use cases on how to combine the principles and tools taught within. Example test scripts, animation files, and rig assets are provided as tangible examples that can be modified and taken apart to deepen your understanding. It covers the end-to-end pipeline of technical animation, from the very first steps of placing joints in Autodesk’s Maya to breathe life into your static characters, through tools and automation development, all the way to Unreal Engine 5 integration and optimisation.

          Additional resources are available on the book’s GitHub repository. From this resource, you will find example files for Maya and Python scripts that will help with your own work and demonstrations featured throughout this book.

          This book is essential reading for early-career game technical animators as well as those studying game animation courses. It will also appeal to technical animators working in the film industry.

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          £41.20£42.70
        • Applied Marketing Analytics Using R

          Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

          Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.

          Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.

          This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.

          Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

          Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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          £41.20£42.70
        • Restaurant Gordon Ramsay: A Story of Excellence

          05

          Arguably the best chef of his generation, Gordon Ramsay has had an illustrious career and built a global restaurant empire from London to Bordeaux and from Seoul to Singapore. But alongside these bustling locations, tucked away in a quiet Chelsea street in London, is the jewel in Gordon’s crown – Restaurant Gordon Ramsay. The tiny dining room, which he opened over 25 years ago, has built a legendary reputation and been awarded three Michelin stars for the past 22 years.

          Restaurant Gordon Ramsay: A Story of Excellence is an intimate look behind the scenes at one of the best restaurants in the world and describes the constantly evolving quest for culinary perfection as Gordon and
          his brilliant team challenge themselves to stay ahead of the game in the ever-competitive world of fine dining.

          With personal reminiscences and stories from across the years, alongside 40 signature recipes, showcasing
          the creativity and attention to detail that goes into creating perfection on the plate, the book offers a fascinating insight into the unforgettable experience of eating at Restaurant Gordon Ramsay.

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          £41.30£57.00
        • The Science of SEO: Decoding Search Engine Algorithms

          Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

          The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.

          As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.

          The book also offers:

          • An easy-to-understand entry point for anyone trying to learn information retrieval on the web
          • Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
          • How to directly interface with engineering teams through SEO product management techniques and workflows

          An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

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          £41.50£45.10
        • A Treasury of Little Golden Books: 30 Best-Loved Stories

          01
          A selection of thirty stories and poems, each with their original illustrations, previously published as separate editions of Little Golden Books.

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          £41.60
        • Medical Law: Text, Cases, and Materials

          02
          Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.

          Digital formats
          This sixth edition is available for students and institutions to purchase in a variety of formats.
          The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks

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          £41.60£45.60
        • Wildlife Disease Ecology: Linking Theory to Data and Application (Ecological Reviews)

          Just like humans, animals and plants suffer from infectious diseases, which can critically threaten biodiversity. This book describes key studies that have driven our understanding of the ecology and evolution of wildlife diseases. Each chapter introduces the host and disease, and explains how that system has aided our general understanding of the evolution and spread of wildlife diseases, through the development and testing of important epidemiological and evolutionary theories. Questions addressed include: How do hosts and parasites co-evolve? What determines how fast a disease spreads through a population? How do co-infecting parasites interact? Why do hosts vary in parasite burden? Which factors determine parasite virulence and host resistance? How do parasites influence the spread of invasive species? How do we control infectious diseases in wildlife? This book will provide a valuable introduction to students new to the topic, and novel insights to researchers, professionals and policymakers working in the field.

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          £41.60£47.50
        • My Vintage Barbies: A Comprehensive Reference Guide of Barbie Through the Vintage Years 1959-1979 and Beyond

          After many years of cataloging all things Barbie through her website, Marie now packs all this information into a large 348-page reference book that is sure to capture the interest of all Barbie enthusiasts. Like many Barbie collectors, Marie’s passion for Barbie began as a child when her mom bought her a Skipper Barbie doll. Since then, Marie has assembled a large collection of Vintage Barbies and dedicated many hours to promoting this pastime which so many enjoy. My Vintage Barbies covers the Barbie era in detail, from 1959 to 1979 and beyond. Although the book spotlights the vintage era, it includes unique and historically relevant dolls after 1979, including foreign, holiday, Silkstone, and current collectible dolls. Vintage clothing ensembles from 1959 to 1972 are also included for Barbie, her friends, and her family, as well as gift sets, furniture, structures, and scores of other vintage Barbie items. Readers will enjoy over three-thousand color photographs, while discovering a few of the author’s personal favorites and other fun surprises along the way! Collectors will appreciate the descriptions about each doll, and the detail with which the author explains their variations and specifics. The book includes a table of contents with an extensive, organized, and detailed index, making it quick and easy to find a specific clothing ensemble, doll, or other item. This is a must have book for any Barbie collector, enthusiast, or fashionista, and will make a cherished gift for the Barbie aficionado!

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          £41.60
        • Mental Health Law in England and Wales: A Guide for Mental Health Professionals (Mental Health in Practice Series)

          Mental Health Law in England and Wales is a comprehensive guide to the Mental Health Act 1983 for any mental health professional – from social workers, psychologists and occupational therapists, to doctors and nurses. The book aims to simplify mental health law so that it’s accessible to busy professionals at all stages of practice as well as those affected by mental health law.

          Key chapters include details on who operates the Act, who is affected by it, how the law governs issues of capacity and consent to treatment, how to appeal against compulsion, and the role of the nearest relative. There are also important chapters on advocacy, children and human rights issues, as well as extensive appendices which provide access to the 1983 Act itself, important rules and regulations, and a summary of key cases.

          This Fifth Edition includes: 
          – Practical advice and checklists for working with the Act.
          – An updated text of the Mental Health Act and relevant Rules and Regulations.
          – Recent case law including the Devon judgment on Mental Health Act assessments.
          – A summary of the Human Rights Act 1998.
          – Guidance on the interface between the Mental Health Act and the Mental Capacity Act.
          – Recent case law concerning the ‘relevant information’ when assessing for incapacity.

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          £41.60£47.50
        • Peter Doig (Rizzoli Classics): -compact edition-

          05
          In every generation of artists, there are a few who propose a new set of ques- tions and alter the way we understand art. Peter Doig is such an artist. This handsome monograph considers the painter’s entire career, beginning with the early work produced in the 1990s when Doig’s enigmatic but wholly new conception of painting was first introduced to audiences. Doig was born to Scottish parents, spent several years as a child in Trinidad, later settling in Canada for his formative early teen years. He found his voice while at art school in London, albeit one that was out of step with the work of the time (much of it installation-based and dripping with neo-conceptualist leanings). He had developed a small following of fellow artists and critics when the rest of the art world caught up and took notice. In 2002, he left London for Trinidad, where he has remained. The small Caribbean island-with its own distinctive light and landscape-has deeply influenced his recent work. This volume was designed in close collaboration with the artist, with a cover and various interior elements created especially by the artist.

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        • Frank Auerbach: Revised and Expanded Edition

          03
          This is the most comprehensive monograph to date on the Frank Auerbach (b. 1931), one of the preeminent artists of our age, widely admired for his vivid, impulsive depictions of the world around him. Often compared to Francis Bacon and Lucian Freud in terms of the revolutionary and powerful nature of his work, Auerbach s depictions of people and the urban landscapes near his London studio make him one of the greatest painters alive today. Spanning the length of his career from the 1950s to the present, this expanded edition includes 250 additional works bringing it up to date. In the back of the book there are small-scale chronological sequencing of full-colour reproductions, which depict nearly every painting made by the artist, from his student years up until this publication. At age 90, he looks back over his life and his work, rich with breakthroughs in painting and masterful individuality. The constant painter: a rare interview with Frank Auerbach A weighty monograph filled with photographs of his life s work, written by William Feaver, is published [and] underscore his position as a Grand Old Man of British Painting. –London Evening Standard This definitive account of Auerbach s work and life includes excellent large-scale reproductions of 200 paintings and an illustrated catalogue of some 1,000 more, lively, pertinent interpretations from Feaver, the artist s long-term friend, critical supporter and model, and engaging interviews and photographs. Financial Times As a painter s resource this book is invaluable. Notes from the Underground

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          £41.70£52.30
        • Peter Doig

          Accompanying a major exhibition of new and recent works by Peter Doig at The Courtauld, London, this publication will present an exciting new chapter in the career of one of the most celebrated and important painters working today. It will include paintings and etchings created since the artist’s move from Trinidad to London in 2021. It includes a major group of large paintings made for this exhibition.

          Doig (born Edinburgh, 1959) is widely acknowledged as one of the world’s leading artists. He secured his early reputation in the 1990s as a highly original figurative painter, producing large-scale, immersive landscape paintings that exist somewhere between actual places and the realms of the imagination. Layered into his paintings is a rich array of inspirations, such as scenes from films, album covers, and the art of the past. His works are often related to the places where he has lived and worked, including the UK, Canada and Trinidad. In 2021, Doig moved back to London where he has set up a new studio. This new studio has become the crucible for developing paintings started in Trinidad and New York and elsewhere, which are being worked up alongside completely fresh paintings, including a new London subject. The works produced for the exhibition at The Courtauld convey this particularly creative experience, as Doig explores a rich variety of places, people, memories and ways of painting that have accompanied him to his new London studio. For Doig, printmaking is an integral part of his artistic life: his prints and his paintings often work in dialogue with one another. The exhibition and catalogue will also showcase the artist’s work as a printmaker by unveiling a new series of etchings that Doig has made in response to poems by his friend, the Nobel prize winning poet Derek Walcott (1930-2017). This will allow readers to consider the full span of Doig’s creative process. Doig has long admired the collection of The Courtauld Gallery. The Impressionist and Post-Impressionist artists who are at its heart have been a touchstone for his own painting and printmaking over the course of his career. His works presented here will reflect his current artistic preoccupations and readers will be able to consider Doig’s contemporary works in the light of paintings by earlier artists in The Courtauld’s collection that are important for him, such as those by Cézanne, Gauguin, Manet, Monet, Pissarro and Van Gogh. The publication will explore how Doig recasts and reinvents traditions and practices of painting to create his own highly distinctive works.

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          £41.70

          Peter Doig

          £41.70
        • Franz Bucher. Picture Fields: Bildfelder: Bildfelder / Picture Fields

          • First monograph in English on Swiss painter Franz Bucher
          • Illuminates and analyses Franz Bucher’s oeuvre as a whole against a backdrop of his recent works
          • Richly illustrated, featuring numerous previously unpublished works
          • Text in English and German

          In recent years, Swiss artist Franz Bucher, born in 1940, has produced an extensive series of paintings which he simply titles Fields: lavender, dandelion, rapeseed, and poppy fields congruent with the canvas to form a pictorial field. Yet Bucher’s objective is not primarily the pictorial. Rather, it is more about the two-dimensional space which is given an inherent structure by the largely monochromatic primary colours he uses, as well as his dynamic brushstroke. It becomes apparent that most of the artist’s oeuvre since the early 1970s has been determined by the metrical rhythm in his use of colour. Bucher’s paintings constitute actual energy fields.

          This new monograph offers a retrospective of Bucher’s entire body of work from the vantage point of his recent pictorial fields. It thus illustrates his true artistic intentions independently of the context of his chosen motifs.

          Text in English and German.

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          £41.70£52.30
        • Rattan: A World of Elegance and Charm

          03
          Rattan furnishings evoke the glamour and laid back elegance of exotic beach houses as well as the informal beauty of plant filled garden rooms and sun dappled verandas. Long fascinated with rattan s versatility, designer Lulu Lytle examines the enduring appeal of this sustainable tropical palm in RATTAN: A WORLD OF ELEGANCE AND CHARM. The first book in decades to examine the history and craftsmanship of rattan furniture, this insightful tome showcases rattan’s appeal through archival images of beautiful interiors including Madeleine Castaing’s winter garden in Paris, Michael Taylor’s own Californian beach house, the Titanic’s Café Parisian and the Billy Baldwin designed Mr. Kennedy’s beauty salon in New York City. Rattan’s many personalities are explored through its inclusion in settings as diverse as Impressionist paintings, flamboyant nightclubs and pared down contemporary drawing rooms.

          A reflection of its inherent beauty and longevity, antique rattan furniture from the nineteenth century is highly collectible, as are rattan pieces created by giants of modern design such as Josef Hoffmann for Thonet, Josef Frank for Svenskt Tenn, Jean-Michel Frank for Ecart, Renzo Mongiardino for Bonacina, Arne Jacobsen for Sika, Paul Frankl and Donald Deskey. Rattan pieces have become iconic and highly prized, including Hiroomi Tahara’s Wrap Sofa, Franca Helg’s Primavera Chair, and the many iterations of the beloved Peacock Chair. RATTAN also highlights some of the many tastemakers who have embraced rattan from Marella Agnelli, Babe Paley, and Cecil Beaton to leading interior designers including Jeffrey Bilhuber, Veere Grenney, Axel Vervoordt, and Jacques Grange.

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          £41.70£47.50

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