Recommended Items
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Dirty Vegan Fast and Easy: Totally awesome vegan recipes
Do you fancy getting dinner on the table in under 30 minutes? A simple one-pot wonder? Or maybe you want to cook to impress? Whatever you’re after, the Dirty Vegan has something for you.In Dirty Vegan: Fast & Easy you’ll find 80 recipes for proper plant-based grub, ideal for anyone who wants more veg in their diet, whether fully vegan or not. With this book you can say goodbye to long hours in the kitchen, as it is all about cutting out the faff so you can eat a balanced, tasty meal in no time.
CONTENTS INCLUDE
Protein-packed recipes:
Vegan sausage and orzo casserole; The dancing falafel bowl; Seitan tacos with butter bean hummusEasy one-pot meals:
Smoky dark chocolate chilli; Vegetable gochujang stew; Ra-ta-ta-tatouilleComfort (or CWTCH) food:
The ultimate hangover dirty fries; Moooooo-less “beef” and mushroom pie; Fly-away cauliflower buffalo bites20-minute meals:
Rainbow coloured stir-fry; Cheesy potato balls; Wild mushroom and mixed pepper fajitasLight, summery recipes:
Vegan papaya salad; Quiche Lorraine; Canarian potatoes with mojo sauceRecipes to impress:
Butter bean bourguignon; Vodka pasta; Patatas bravasTooth-killer puds:
Mango sorbet; Avocado chocolate mousse; Salted caramel sticky puddingsRead more
£19.00£19.90 -
The Almanac: A Seasonal Guide to 2025
The original and bestselling almanac
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; wildlife and folklore; seasonal recipes and more.
The Almanac: A Seasonal Guide to 2025 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays. And it’s the ideal gift!
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£11.40£12.30The Almanac: A Seasonal Guide to 2025
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Pocket Rough Guide Paris: Travel Guide with Free eBook (Pocket Rough Guides)
This compact, pocket-sized Paris travel guidebook is ideal for travellers on shorter trips and those trying to make the most of Paris. It’s light, easily portable and comes equipped with a pull-out map.
This Paris guidebook covers: The Islands, The Louvre, The Champs-Elysées and Tuileries, the Eiffel Tower, Grands Boulevards, Beaubourg and Les Halles, the Marias, Bastille, Bercy, Quartier Latin, St Germain, Montparnasse, Montmartre, Northeastern Paris, Bois de Boulogne, Day-trips.
Inside this Paris travel book you will find:
– Curated recommendations of places – main attractions, off-the-beaten-track adventures, child-friendly family activities, chilled-out breaks in popular tourist areas
– Things not to miss in Paris – Eiffel Tower, Notre-dame, Parc Rives de Seine, Place des Vosges, Sainte-Chapelle, Musée Picasso, Musée d’Orsay, Jardin du Luxembourg, Centre Pompidou, Père-Lachaise, Musée Rodin, Louvre, Haut Marais, Fondation Louis Vuitton, Passages
– Ready-made itineraries samples – created for different time frames or types of trip
– Paris at a glance – an overview map of Paris with key areas and short descriptions of what you’ll find there
– Day trips – extra information for those on longer breaks or wanting to venture further afield
– Practical travel tips – information on how to get there and around, health guidance, tourist information, festivals and events, plus an A-Z directory
– Handy language section – themed basic vocabulary for greetings, numbers and food and drink
– Independent reviews – honest descriptions of places to eat, drink or stay, written by our expert authors
– Accommodation – handy reference guide to a range of hotels for different budgets
– Pull-out map – easy to extract folded map with places to see marked
– What’s new – a short overview of the changes in Paris in recent years for repeat travellers
– Free download of the eBook – available after purchase of the printed Paris guidebook
– Fully updated post-COVID-19The guide is a perfect companion both ahead of your trip and on the ground. It gives you a distinct taste of Paris with a concise edit of all the information you’ll need.
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£9.19£9.99 -
Coloring Book For Teenage Girls: Fashion Faces: Gorgeous Hair Style, Cool, Cute Designs, Coloring Book For Girls, Kids, Teen Girls, Older Girls, Tweens, Teenagers, Girls of All…
Coloring Book For Teenage Girls: Fashion Faces
Coloring Book For Teenage Girls: Fashion Faces contains over 35 coloring pages to color and enjoy. This teen coloring book incorporates a variety of detailed designs and creates hours of coloring fun for the older color enthusiast! Featuring a variety of illustrations that are ready to color, this coloring book for teen girls is sure to satisfy anyone who likes to color. Coloring Book For Teenage Girls: Fashion Faces will entertain even the most capable colorist.
Coloring Book For Teenage Girls: Fashion Faces Features:
- 8.5 x 11 coloring book
- 36 detailed fashion themed coloring pages for teen girls
- One-sided coloring page helps to prevent bleed-through from markers
- High-quality images
We have created this Coloring Book For Teenage Girls: Fashion Faces with an assortment of teen coloring pages for the older color enthusiast. With a variety of styles and designs from several talented artists, you are sure to find a teen coloring sheet that suits your mood.
Teen girls need to have something to relieve stress just as adults do. Coloring in Coloring Book For Teenage Girls: Fashion Faces is a fun and positive way to provide that stress relief. Coloring can be similar to meditation. Coloring may help some feel more relaxed, just like meditation does. You get a beautiful piece of artwork out of it too!
Coloring is fun. Friends will quickly gather around and start coloring if you bring an Art Therapy Coloring Book For Teen Girls to the table! You will have a group of friends gathering around you in no time! Have fun and begin coloring by ordering your copy of Coloring Book For Teenage Girls: Fashion Faces today! Older girls of all ages will enjoy coloring this coloring book, but it this coloring book is suitable for all ages!Coloring Book For Teenage Girls: Fashion Faces also makes a wonderful Christmas or birthday gift!
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£3.80£6.30 -
Fantastic Fly-Halves: From the Rugby Icons Series – A Rugby Book For Kids: 1
The Rugby Icons Series is here!Fantastic Fly-Halves is a collection of the best number 10s to ever play the game, perfect for all young rugby players and fans. Looking at the best fly-halves of the past and present, this book is a great way to teach young rugby players all about the game we love, and inspire them to be the best player that they can be!
- TODAY’S BEST – First, this book looks at the best goalkeepers of today, from Smith and Farrell to Mo’unga and Barrett. With fact files, bios and more, young football fans will have hours our entertainment.
- LEGENDS – Then it’s time to look at legends of the game, from Carter to Lynagh and everyone in between. A great history lesson for young football fans.
- FUN FACTS – Between learning the specifics of the goalkeeping greats, this book comes filled with fun facts, records and statistics about the role of the goalkeeper.
- INSPIRING QUOTES – Get inspired, and learn about the life of a fly-half from the quotes of the greatest tens in history.
- YOU SHOULD ALSO KNOW – This book is full colour, and printed on premium paper. The information is up to date, and all facts and information has been verified by Paw Kingdom.
This book is part of the Rugby Icons series, collect them all!
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Pick a Pine Tree
Pick a pine tree from the lot – slim and tall, or short and squat! Long straight limbs or branches bent… Mmm! Just smell that piney scent!
From the winner of the V&A Best Illustrated Book 2017
From Alan’s Big, Scary Teeth creator, Jarvis, and author Patricia Toht, comes a beautiful, irresistible Christmas gift book that all begins with … picking a pine tree! Brimming over with the excitement of being with family at the festive season, a gorgeously rhythmical, read-aloud narrative accompanied by warm, joyful art celebrates all the familiar rituals of decorating the tree – from digging out jam-packed boxes of trimmings, stringing tinsel, to, at last, turning on those twinkly fairy lights.
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£4.99£7.99Pick a Pine Tree
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Adoption Is Both
Author Elena S Hall, of Through Adopted Eyes and Through Adopted Hearts, addresses younger adoptees and their families in this children’s book.
May this provide yourself and your family with a guide to start conversations around the complexities of adoption.Read more
£6.90Adoption Is Both
£6.90
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The Book of Alternative Photographic Processes
Written by internationally acclaimed artist and photographer Christopher James, THE BOOK OF ALTERNATIVE PHOTOGRAPHIC PROCESSES: 3rd Edition is the definitive text for students and professionals studying alternative photographic processes and the art of hand-made photographic image making. This innovative Third Edition brings the medium up to date with new and historic processes that are integrated with the latest contemporary innovations, adaptations, techniques, and art work. This 800 page edition is packed with more than 700 exquisite illustrations featuring historical examples as well as the art that is currently being made by professional alternative process, artists, teachers, and students of the genre. The third edition is the complete and comprehensive technical and aesthetic resource exploring and delving into every aspect of alternative photographic process photography. Each chapter introduces the history of a technique, presents an overview of the alternative photographic process that will be featured, reviews its chemistry, and provides practical and easy to follow guidance in how to make it work. In his conversational writing style, James also explores the idiosyncrasies, history, and cultural connections that are such a significant part of the history of photography. Featuring traditional and digital contact negative production as well as an array of processes, spread out over 28 chapters, THE BOOK OF ALTERNATIVE PHOTOGRAPHIC PROCESSES: 3RD EDITION delivers clear instructions, practical workflows and advice, humor, history, art, and immeasurable inspiration.Read more
£64.20£77.90The Book of Alternative Photographic Processes
£64.20£77.90 -
Control of Communicable Diseases Manual: An Official Report of the American Public Health Association
Control of Communicable Diseases Manual, 21st Edition, is the trusted source for public health professionals on identifying and controlling infectious diseases for over 100 years. The updated edition includes new chapters on SARS-CoV-2, Zika, and many more. This landmark publication is essential to all those in and around public health.Read more
£64.60£68.90 -
Dakshin: Vegetarian Cuisine from South India (An earthly delight cookbook)
Includes recipes for 100 authentic southern Indian dishesRead more
£65.20 -
Accident book BI 510 (pack of 10)
Will help organisations to comply with data protection legislation. Previously published by the department for Work and Pensions (DWP), it has been revised as most existing accident books allow personal details to be seen by anyone reading or making an entry in the book. The Data Protection Act 1998 requires that personal details in accident books must be kept confidential. Individual record sheets can be removed and stored securely. Contains 96 copies of the record sheet, instructions on how to use the book, and guidance on the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995 and the Health and Safety (First Aid) Regulations 1991. (HSE Website). Both 2012 and 2018 versions are valid to use, the only difference is updated content referring to GDPR compliance but that each book is no less compliant that the otherRead more
£65.30£71.30Accident book BI 510 (pack of 10)
£65.30£71.30 -
Witcher Series by Andrzej Sapkowski 8 Books Collection Set NETFLIX (The Last Wish, Sword of Destiny, Blood of Elves, Time of Contempt, Baptism of Fire & Seasons of Storm)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Witcher Series by Andrzej Sapkowski 8 Books Collection Set NETFLIX:
The Last Wish:
Geralt is a witcher, a man whose magic powers, enhanced by long training and a mysterious elixir, have made him a brilliant fighter and a merciless assassin.Sword of Destiny:
In this collection of short stories, following the adventures of the hit collection THE LAST WISH, join Geralt as he battles monsters, demons and prejudices alike . . .Blood of Elves:
Into this tumultuous time is born a child for whom the witchers of the world have been waiting. Ciri, the granddaughter of Queen Calanthe, the Lioness of Cintra, has strange powers and a stranger destiny.Time of Contempt:
The Elves and other non-humans are still suffering under decades of repression, and growing numbers join the commando units hidden deep in the forest, striking at will and then dissolving into the trees.Baptism of Fire:
The Wizards Guild has been shattered by a coup and, in the uproar, Geralt was seriously injured.The Witcher is supposed to be a guardian of the innocent.Season of Storms:
Andrzej Sapkowski returns to his most popular hero in a stand-alone novel where Geralt fights, travels and loves again, Dandelion sings and flies from trouble to trouble.The Tower of the Swallow:
The world has fallen into war. Ciri, the child of prophecy, has vanished. Hunted by friends and foes alike, she has taken on the guise of a petty bandit and lives free.The Lady of the Lake:
After walking through a portal in the Tower of the Swallow, thus narrowly escaping death, the Witcher girl, Ciri, finds herself in a completely different world…Read more
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Neurodegenerative Diseases: Multifactorial Degenerative Processes, Biomarkers and Therapeutic Approaches (First Edition)
This reference is the definitive guide to common neurodegenerative diseases that affect humans. The book covers mechanisms of some of the most well-known neurodegenerative diseases, their biomarkers, neuropharmacology, and emerging treatment strategies.The book introduces the subject of neurodegeneration by outlining the biochemistry, pathophysiology and multifactorial neurological mechanisms (the role of genetics, environmental factors and mitochondrial damage, for example). Next, it explains some of the most studied diseases, namely, Parkinson’s Disease, Alzheimer’s Disease, Huntington’s Disease, and Multiple Sclerosis. Subsequent chapters delve into current knowledge about diagnostic and immunological biomarkers, followed by a summary of novel therapeutic strategies.
Special attention has been given to the role of medicinal plants in attempting to treat neurodegenerative diseases, as well as the public health burden posed by these conditions.
Key Features
– give readers an overview of multifactorial disease mechanisms in neurodegeneration
– covers some major neurodegenerative diseases in detail
– covers diagnostic and immunological biomarkers
– explores current therapeutic strategies and drug targets in common neurodegenerative diseases
– offers a simple presentation with references for advanced readers
The book is a suitable reference for all readers, including students, research scholars, and physicians who are interested in the mechanisms and treatment of neurodegenerative diseases.
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The Complete Guide to Blender Graphics: Computer Modeling & Animation
BlenderTM is a free Open Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment.
Blender is FREE to download and use by anyone for anything.
The Complete Guide to Blender Graphics: Computer Modeling and Animation, Sixth Edition is a unified manual describing the operation of the program with reference to the Graphical User Interface for Blender Version 2.82a.
A reader of the Sixth Edition should use Blender 2.82a when learning the program and treat it as a training exercise before using any later versions
Key Features:
- The book provides instruction for New Users starting at the very beginning.
- Instruction is presented in a series of chapters incorporating visual reference to the program’s interface.
- The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program.
- Chapters are developed in a building block fashion providing forward and reverse reference to relevant material.
The book is also available in a discounted set along with Blender 2D Animation: The Complete Guide to the Grease Pencil.
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£65.90£114.00 -
Accounting for Derivatives: Advanced Hedging under IFRS 9 (The Wiley Finance Series)
The derivative practitioner’s expert guide to IFRS 9 application
Accounting for Derivatives explains the likely accounting implications of a proposed transaction on derivatives strategy, in alignment with the IFRS 9 standards. Written by a Big Four advisor, this book shares the author’s insights from working with companies to minimise the earnings volatility impact of hedging with derivatives. This second edition includes new chapters on hedging inflation risk and stock options, with new cases on special hedging situations including hedging components of commodity risk. This new edition also covers the accounting treatment of special derivatives situations, such as raising financing through commodity-linked loans, derivatives on own shares and convertible bonds. Cases are used extensively throughout the book, simulating a specific hedging strategy from its inception to maturity following a common pattern. Coverage includes instruments such as forwards, swaps, cross-currency swaps, and combinations of standard options, plus more complex derivatives like knock-in forwards, KIKO forwards, range accruals, and swaps in arrears.
Under IFRS, derivatives that do not qualify for hedge accounting may significantly increase earnings volatility. Compliant application of hedge accounting requires expertise across both the standards and markets, with an appropriate balance between derivatives expertise and accounting knowledge. This book helps bridge the divide, providing comprehensive IFRS coverage from a practical perspective.
- Become familiar with the most common hedging instruments from an IFRS 9 perspective
- Examine FX risk and hedging of dividends, earnings, and net assets of foreign subsidies
- Learn new standards surrounding the hedge of commodities, equity, inflation, and foreign and domestic liabilities
- Challenge the qualification for hedge accounting as the ultimate objective
IFRS 9 is set to replace IAS 39, and many practitioners will need to adjust their accounting policies and hedging strategies to conform to the new standard. Accounting for Derivatives is the only book to cover IFRS 9 specifically for the derivatives practitioner, with expert guidance and practical advice.
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£66.30£69.40 -
Lynda Benglis: Beyond Process (International Library of Modern and Contemporary Art)
In four decades of abstract art practice, Lynda Benglis has not merely challenged the status quo. She has tied it in knots, melted it down and poured it across the floor, cast it in glass, clay and bronze. Daring and sometimes outrageous, her intense and provocative practice has produced some of the most iconic works of art from the late twentieth century. Yet like every woman throughout history who has dared to perform her own exclusion from privilege – as Benglis did in her infamous 1974 self-funded nude full-page advert in Artforum, wearing nothing but sunglasses and a dildo – the artist has been marginalised and her place in contemporary art history neglected. In the wake of several recent major retrospectives, art critic and historian Susan Richmond examines for the first time the work of Lynda Benglis, demonstrating through visual, contextual and theoretical analyses the enduring resonance of the artist s eclectic oeuvre. Richmond gives serious critical attention to work often dismissed as trivial and rootless, recovering the themes that link the different phases of the artist s quest to capture the frozen gesture . Whether challenging popular tastes and definitions of art with her 1970s abstract knotwork or mocking puritanical aesthetics of gender with her colourful latex pourings and their allusions to corporeal topographies, Benglis never failed to provoke. Her sculptures commemorate and celebrate the processes of creation themselves, combining architectonic abstraction and feminized sensuality in a haunting, visceral theme of the strangeness of the body that runs through all her experiments in glass, video, metals, ceramics, gold leaf, paper and plastics. Lynda Benglis: Art Beyond Process examines in depth the work and critical neglect of an artist who, perhaps more than any of her contemporaries, changed the face of American art in the 1960s and 1970s, and continues to fetishise, provoke and demand your attention.Read more
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Original Sin and the Evolution of Sexual Difference (Oxford Theology and Religion Monographs)
Original Sin and the Evolution of Sexual Difference develops an interdisciplinary conversation between evolutionary biology, feminist philosophy, and theology in order to illuminate the entanglement of Christian thinking about original sin with theologies of sexual difference. It then assesses the opportunities for rethinking original sin and its implications for theologies of sexual difference in light of developments in evolutionary biology and feminist theology and philosophy.Despite some resistances in the present age to conceptions of both original sin and meaningful sexual differences, this study argues that both can provide essential insights that help to make sense of some of the features of human life in the twenty-first century, especially the stubborn persistence of inequality, poverty, environmental degradation, and the pernicious patterns of sexual violence and abuse that have been uncovered by the #MeToo movement. To this end, Megan Loumagne Ulishney marshals resources from a variety of places-Augustine of Hippo, feminist theology, the Extended Evolutionary Synthesis, John Paul II, and a new group of feminist philosophers known as the New Feminist Materialists-to develop an analysis of original sin and sexual difference that is grounded in both scientific and theological insights about creaturely life. The project cultivates a sense of wonder at the diversity and unpredictability of human biology, a value for the role of creativity in the human participation that partially shapes our ongoing evolution, and humility about the extent to which we can predict and control the future of the evolution of our species. It illuminates the interdependencies that define creaturely life, the persistent entanglement of nature and culture, the centrality of desire to human identity and behaviour, and the role played by biology in the transmission of sin. It develops a vision of material life as evolving, generative, and imbued with activity, but also as simultaneously infected with sin and saturated with the divine.
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Small Unit Tactics and Raids: Two Illustrated Manuals (Small Unit Soldiers)
Small Unit Soldiers use complex tactics and maneuvers to successfully ambush and raid the enemy. Each stage of a successful mission, from infiltration to attacking, requires professional skills and knowledge to flawlessly execute.
Special Operations Veterans teach these skills from experience using real-life examples in this combined printing of the two manuals, Small Unit Tactics and Small Unit Raids. The topics include: Transportation to the Objective, React to Enemy Contact, Military Operations in Urban Terrain (MOUT), Close Quarters Battle (CQB), Exfiltration, and more.
This book has over 500 full color images. Diagrams and photographs are critical to learning physical movements and coordinated maneuvers. These images are perfect for visual learners who are tired of mind-numbing walls of text.
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£66.50 -
Traffic signs manual: Chapter 8: Traffic safety measures and signs for road works and temporary situations, Part 1: Design
This document provides guidance for those responsible for the design of temporary traffic management arrangements which should be implemented to facilitate maintenance activities or in response to temporary situations. It contains advice relating to traffic safety measures, and the identity and location of the traffic signs needed to guide road users, including pedestrians, safely past obstructions in temporary situations. It is structured to facilitate and reflect the design process for temporary traffic management, from the initial broad brief to details of signing provision. It raises the principal issues that need to be considered in temporary traffic management design and provides advice about their resolution. The document deals with the design of temporary traffic management arrangements on single carriageway roads and dual carriageway roads separately. The design guidance is illustrated by the inclusion of sample plans. This edition supersedes the 2006 edition (ISBN 9780115527388)Read more
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Robert Greene 6 Books Collection Set (Mastery, The Laws of Human Nature, The Daily Laws & 3 More)
The 48 Laws Of Power
Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.The Art of Seduction
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint?
This book will show you which.The 33 Strategies of War
Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Samurai swordsmen.Mastery
Around the globe, people are facing the same problem – that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules – and then how to change them completely.The Laws of Human Nature
Robert Greene is a master guide for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.The Daily Laws
Over the last 25 years, Robert Greene has provided insights into every aspect of being human: whether that be getting what you want, understanding others’ motivations, mastering your impulses, or recognising strengths and weaknesses. The Daily Laws distills that wisdom into easy-to-digest daily entries whose content spans power, seduction, war, strategy, politics, productivity, psychology, leadership, and adversity.Read more
£66.50 -
Examination of Musculoskeletal Injuries
Examination of Musculoskeletal Injuries, Fourth Edition, guides current and future athletic trainers and rehabilitation professionals through the examination and evaluation of musculoskeletal injuries both on and off the field. The text presents injury examination strategies in on-site, acute, and clinical settings and provides the information on mastering the skills needed for the Board of Certification examination for athletic trainers as determined by the sixth edition of Athletic Training Role Delineation Study/ Practice Analysis for entry-level athletic trainers.This updated fourth edition includes the following enhancements:
- A new online video library contains 51 short video clips that correspond to and demonstrate evaluation techniques for various musculoskeletal disorders found throughout the text.
- Full-color photos and medical artwork have been added throughout the text to clarify testing techniques and enhance knowledge of relevant body structures.
- Substantial updates provide the most recent evidence-based clinical information.
- An expanded selection of special tests and injury-specific examinations are now presented in a more accessible format and include a photo or video, description of the purpose, patient and clinician positions for the test, procedures performed, and possible outcomes.
To assist students, a web resource houses the robust video library and printable checklists forms, and tables that students can use in laboratory work and review sessions. Instructor ancillaries are also available online.
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History of Dance
History of Dance, Second Edition, examines dance from prehistoric times to the present. It focuses on the dancers and choreographers, the dances, and significant dance works from each time period. For instructors, it offers ancillaries including an instructor guide, test bank, PowerPoint presentation package, and student web resource to reinforce the learning from the text. The student web resource is also available separately for students and instructors. It offers experiential learning activities to help students dig deeper into the history of dance and develop critical thinking and investigative skills. Special features and charts bring facts, events, and timelines to life. Through History of Dance, students will acquire a foundation for understanding and a springboard for studying dance in the 21st century.Read more
£66.50History of Dance
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Read more
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Vogue Weddings: Brides, Dresses, Designers
An exquisite collection of nearly 400 iconic, inspirational wedding photographs of royalty, models, artists, actors, musicians and designers who have appeared in Vogue through the magazine’s 120 year history.
Showcasing the work of legendary photographers such as Cecil Beaton, Patrick Demarchelier, Jonathan Becker, Norma Jean Roy, Mario Testino, Irving Penn, Arthur Elgort, Richard Avedon, Helmut Newton, and Annie Leibovitz, Vogue Weddings will transport you to a myriad of romantic settings around the world, from storied castles, palaces, and cathedrals, to weddings by the sea or in the countryside.
Here are the Duke and Duchess of Cambridge in London; Sofia Coppola and Thomas Mars in Italy; Kate Moss and Jamie Hince in the Cotswolds; Lauren Bush and David Lauren at the RRL Ranch in Colorado; Marina Rust and Ian Connor in Maine; Lauren Davis and Andrés Santo Domingo in Cartagena, Colombia as well as such iconic photos as Bianca and Mick Jagger in the car after their wedding in St. Tropez. A chapter on models’ weddings includes portraits of Natalia Vodianova, Coco Rocha, Maggie Rizer, Stella Tennant, Lara Stone and Cindy Crawford among others in their own wedding dress choices.
Vogue Weddings also features behind-the-scenes details from Hamish Bowles; personal wedding stories from Mario Testino, Plum Sykes, Marina Rust and Sarah Mower; and fashion portfolios created by the magazine’s editors of bridal photo shoots, many including couture.
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£66.70£85.50Vogue Weddings: Brides, Dresses, Designers
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The Politics of Authenticating: Revisiting New Orleans Jazz (Experiments/On the Political)
This book is part jazz historiography, part autoethnography and part memoir. It sets forth a grounded theory of ‘authenticating’ as a basic socio-political process, with reference to Richard Ekins’ participation in the social worlds of New Orleans jazz, and his life as a social constructionist social scientist and cultural theorist.
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£66.80£69.40 -
The Renaissance Cities: Art in Florence, Rome and Venice
The idea of “renaissance,” or rebirth, arose in Italy as a way of reviving the art, science, and scholarship of the Classical era. It was also powered by a quest to document artistic “reality” according to newly discovered scientific and mathematical principles. By the late 15th century, Italy had become the recognized European leader in the fields of painting, architecture, and sculpture. But why was Florence the center of this burgeoning creativity, and how did it spread to other Italian cities? Brimming with vivid reproductions of works by Leonardo, Michelangelo, Botticelli, Raphael, Titian, and others, this book showcases the creative achievements that traveled from Florence to Rome to Venice. Art historian Norbert Wolf explores the influence of secular and religious patronage on artistic development; how the urban structure and way of life allowed for such a rich exchange of ideas; and how ideas of humanism informed artists reaching toward the future while clinging to the ideals of the past. Insightful, accessible, and fascinating, this thoroughly researched book highlights the connections and mutual influences of Florence, Rome, and Venice as well as their intriguing rivalries and interdependencies.Read more
£66.90£94.10 -
Gambling in Britain in the Long Eighteenth Century
English society in the eighteenth century was allegedly marked by a ‘gambling mania’, such was the prevalence and intensity of different forms of ‘gaming’. Gambling in Britain in the Long Eighteenth Century subjects this notion to systematic scrutiny, exploring the growth and prevalence of different forms of gambling across Britain and throughout British society in this period, as well as attitudes towards it. Drawing on a vast range of new, empirical evidence, Bob Harris seeks to understand gambling, its growth, and significance within the context of wider trends and impulses in society. This book asks what light gambling practices and habits shed back onto society and the values, hopes, and expectations that informed the lives of those involved. This is a book, therefore, as much about the character of British society in the long eighteenth century as it is about gambling itself.Read more
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Islam in a Zongo: Muslim Lifeworlds in Asante, Ghana: 62 (The International African Library, Series Number 62)
Zongos, wards in West Africa populated by traders and migrants from the northern savannahs and the Sahel, are a common sight in Ghana’s Asante region where the people of these wards represent a dual-minority as both foreigners and Muslims in a largely Christian area, facing marginalisation as a result. Islam provides the people of the zongos with a common ground and shared values, becoming central to their identity and to their shared sense of community. This detailed account of Islamic lifeworlds highlights the irreducible diversity and complexity of ‘everyday’ lived religion among Muslims in a zongo community. Benedikt Pontzen traces the history of Muslim presence in the region and analyses three Islamic phenomena encountered in its zongos in detail: Islamic prayer practices, the authorisation of Islamic knowledge, and ardently contested divination and healing practices. Drawing on empirical and archival research, oral histories, and academic studies, he demonstrates how Islam is inextricably bound up with the diverse ways in which Muslims live it.Read more
£68.10£71.30 -
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.
The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.
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Reading Law: The Interpretation of Legal Texts
In this groundbreaking book, Scalia and Garner systematically explain all the most important principles of constitutional, statutory, and contractual interpretation in an engaging and informative style – with hundreds of illustrations from actual cases. Is a burrito a sandwich? Is a corporation entitled to personal privacy? If you trade a gun for drugs, are you “using a gun” in a drug transaction? The authors grapple with these and dozens of equally curious questions while explaining the most principled,lucid, and reliable techniques for deriving meaning from authoritative texts. Meanwhile, the book takes up some of the most controversial issues in modern jurisprudence. The authors write with a well-argued point of view that is definitive yet nuanced, straightforward yet sophisticated. – Publisher.Read more
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Advertising Creative: Strategy, Copy, and Design
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.Read more
£68.40 -
Technical Communication for Environmental Action (SUNY series, Studies in Technical Communication)
Climate change is one of the most significant challenges facing the global community in the twenty-first century. With its position at the border of people, technology, science, and communication, technical communication has a significant role to play in helping to solve these complex environmental problems. This collection of essays engages scholars and practitioners in a conversation about how the field has contributed to pragmatic and democratic action to address climate change. Compared to most prior work-which offers theoretical perspectives of environmental communication-this collection explores the actual practice of international technical communicators who participate in government projects, corporate processes, nonprofit programs, and international agency work, demonstrating how technical communication theories such as participatory design, social justice, and ethics can help shape pragmatic environmental action.Read more
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Herman Miller: A Way of Living
‘There have been many books about Herman Miller, its ethos, designers, and furniture, but none as comprehensive as this.’ – Interior Design
The acclaimed chronicle of the rich history of this innovative furniture company, from its founding in the early twentieth century to today
For more than 100 years, Michigan-based Herman Miller has played a central role in the evolution of modern and contemporary design, producing timeless classics while creating a culture that has had a remarkable impact on the development of the design world. Herman Miller is known as much for its pioneering designs and international influence as for its emphasis on environment and community service.
In this far reaching survey, new and archival photography illustrates the evolution of Herman Miller’s furniture designs over the course of the century. Featuring the stories and creations of legendary designers including Ray and Charles Eames, George Nelson, and Alexander Girard, and through its thousands of illustrations, this book tells the Herman Miller story as never before, documenting its defining moments and key leaders, and making Herman Miller: A Way of Living an indispensable volume for the bookshelves of design-lovers around the globe.
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£68.90£85.50Herman Miller: A Way of Living
£68.90£85.50 -
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
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State of the Arts: An Ethnography of German Theatre and Migration (Theatre and Performance Theory)
This is a bold and wide-ranging account of the unique German public theatre system through the prism of a migrant artistic institution in the western post-industrial Ruhr region. State of the Arts analyses how artistic traditions have responded to social change, racism, and cosmopolitan anxieties and recounts how critical contemporary cultural production positions itself in relation to the tumultuous history of German state patronage, difficult heritage, and self-cultivation through the arts. Jonas Tinius’ fieldwork with professional actors, directors, cultural policy makers, and activists unravels how they constitute theatre as a site for extra-ordinary ethical conduct and how they grapple with the pervasive German cultural tradition of Bildung, or self-cultivation through the arts. Tinius shows how anthropological methods provide a way to understand the entanglement of cultural policy, institution-building, and subject-formation. An ambitious and interdisciplinary study, the work demonstrates the crucial role of artistic intellectuals in society.Read more
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The Handbook of Technical Analysis + Test Bank: The Practitioner’s Comprehensive Guide to Technical Analysis (Wiley Trading)
A self study exam preparatory guide for financial technical analysis certificationsWritten by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner’s Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses.
The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student’s education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders.
- Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches
- Integrate innovative techniques for pinpointing and handling market reversals
- Understand trading mechanisms and advanced money management techniques
- Examine the weaknesses of popular technical approaches and find more effective solutions
The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.
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£69.40£84.60 -
Little Guides to Style Collection: The History of Eight Fashion Icons (Little Guides to Style, 4)
The largest collection of the stunning pocket-sized fashion books in one luxury boxset.
Contains Little Book of Chanel, Little Book of Dior, Little Book of Prada, Little Book of Gucci, Little Book of Louis Vuitton, Little Book of Hermès, Little Book of Valentino, Little Book of Yves Saint Laurent.
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£69.50£104.50 -
BMA Guide to Sports Injuries: The Essential Step-by-Step Guide to Prevention, Diagnosis, and Treatment (DK Medical Care Guides)
This one-stop manual for treating and preventing sports injuries covers everything you need to know, including first aid and physiotherapy.
Produced in collaboration with the British Medical Association, this fully illustrated sports injury manual ensures reliable, up-to-date information. Discover what’s causing your knee pain or shoulder pain using the directory of common sports injuries, which outlines causes, symptoms, and diagnoses. Speed your recovery from injuries such as a sprained ankle, bone fracture, or pulled groin using more than 160 step-by-step exercise routines designed to provide immediate treatment as well as long-term strategies for injury prevention. Easy to use, packed with practical advice, and covering all sports from snowboarding to tennis, this is the indispensable injury manual for all amateur sports people, coaches, and trainers.Read more
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Analog Computing (De Gruyter Textbook)
Analog computing is one of the main pillars of Unconventional Computing. Almost forgotten for decades, we now see an ever-increasing interest in electronic analog computing because it offers a path to high-performance and highly energy-efficient computing. These characteristics are of great importance in a world where vast amounts of electric energy are consumed by today’s computer systems. Analog computing can deliver efficient solutions to many computing problems, ranging from general purpose analog computation to specialised systems like analog artificial neural networks.
The book “Analog Computing” has established itself over the past decade as the standard textbook on the subject and has been substantially extended in this second edition, which includes more than 300 additional bibliographical entries, and has been expanded in many areas to include much greater detail. These enhancements will confirm this book’s status as the leading work in the field. It covers the history of analog computing from the Antikythera Mechanism to recent electronic analog computers and uses a wide variety of worked examples to provide a comprehensive introduction to programming analog computers. It also describes hybrid computers, digital differential analysers, the simulation of analog computers, stochastic computers, and provides a comprehensive treatment of classic and current analog computer applications. The last chapter looks into the promising future of analog computing.
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Hong Kong Sign Language: A Trilingual Dictionary with Linguistic Descriptions: A Trilngual Dictionary with Linguistic Descriptions
The dictionary represents a milestone of sign language research in Hong Kong. The signs collected in this volume reflect the varieties commonly adopted in Hong Kong; each of them is given a near equivalent in both Chinese and English and a brief description about its linguistic properties. The dictionary also lays the foundation of sign linguistics research and the development of sign interpreter training, the production of sign language teaching and learning materials.Read more
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Technical Analysis (Wiley Finance Book 43)
The definitive guide to technical analysis . . . written from a trader’s perspective
With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading. In the most in-depth, comprehensive book available, the bestselling investment writer demonstrates why he is one of today’s foremost authorities. Here is the one volume no trader should be without.
“Jack Schwager has accomplished the rarest of feats in this book. He has presented material in a way that both the professional and layman can profit from. It is a must read for traders on all levels.” – Stanley Druckenmillern Managing Director, Soros Fund Management
“Jack Schwager’s Technical Analysis is exactly what one should expect from this expert on futures. The book is comprehensive, thoroughly insightful, and highly educational. I recommend it to the beginner as well as the expert.” – Leo Melamed Chairman, Sakura Dellsher, Inc.
“Jack Schwager possesses a remarkable ability to extract the important elements of complex, market-timing approaches, and distill that into something intelligible and useful. Not only is he able to present these ideas cleverly in an easily understood format, but he also demonstrates their application to the markets with clarity and precision.” – Thomas R. DeMark Author, The New Science of Technical Analysis
“Jack Schwager’s book, A Complete Guide to the Futures Markets, was one of the best books I have read on futures trading. We give a copy of it to all our new analysts. Jack’s latest work, Technical Analysis, looks like a gold mine of information, adding significantly to the existing investment literature.” – Monroe Trout President, Trout Trading Management Co.
Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and The New Market Wizards are two of the bestselling finance titles of all time. Now, in the latest volume in the Schwager on Futures series, Technical Analysis, Schwager has created the most comprehensive guide ever for using technical analysis for futures trading. What makes Technical Analysis unique, besides its in-depth coverage, is that it is written from a trader’s perspective. Schwager doesn’t merely cover the subject, he explores what works and doesn’t work in the real world of trading.
Contains a comprehensive guide to chart analysis written with a particular focus on trading applications
* Includes a separate 200+ page section illustrating the use of chart analysis in the real world
* Details and illustrates several original trading systems
* Includes a self-contained primer on cyclical analysis
* Describes popular oscillators, the pitfalls in their common use, and guidelines to their successful application in trading
* Explains the concept and use of “continuous futures” and compares 10-year continuous futures charts with conventional nearest futures charts for all major U.S. futures markets
* Contains a section on trading strategy and philosophy, including over 100 trading tips
Hundreds of charts, tables, and examples illustrate key points throughout, while the text is written in the informative, insightful, and nontechnical style that has made Jack Schwager one of the most highly regarded and bestselling investment authors ever. This invaluable book by one of the world’s foremost authorities is destined to become the premier industry guide on technical analysis for many years to come.Read more
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Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical modelsRead more
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Games, Gambling, and Probability: An Introduction to Mathematics (Textbooks in Mathematics)
Many experiments have shown the human brain generally has very serious problems dealing with probability and chance. A greater understanding of probability can help develop the intuition necessary to approach risk with the ability to make more informed (and better) decisions.
The first four chapters offer the standard content for an introductory probability course, albeit presented in a much different way and order. The chapters afterward include some discussion of different games, different “ideas” that relate to the law of large numbers, and many more mathematical topics not typically seen in such a book. The use of games is meant to make the book (and course) feel like fun!
Since many of the early games discussed are casino games, the study of those games, along with an understanding of the material in later chapters, should remind you that gambling is a bad idea; you should think of placing bets in a casino as paying for entertainment. Winning can, obviously, be a fun reward, but should not ever be expected.
Changes for the Second Edition:
- New chapter on Game Theory
- New chapter on Sports Mathematics
- The chapter on Blackjack, which was Chapter 4 in the first edition, appears later in the book.
- Reorganization has been done to improve the flow of topics and learning.
- New sections on Arkham Horror, Uno, and Scrabble have been added.
- Even more exercises were added!
The goal for this textbook is to complement the inquiry-based learning movement. In my mind, concepts and ideas will stick with the reader more when they are motivated in an interesting way. Here, we use questions about various games (not just casino games) to motivate the mathematics, and I would say that the writing emphasizes a “just-in-time” mathematics approach. Topics are presented mathematically as questions about the games themselves are posed.
Table of Contents
Preface
1. Mathematics and Probability
2. Roulette and Craps: Expected Value
3. Counting: Poker Hands
4. More Dice: Counting and Combinations, and Statistics
5. Game Theory: Poker Bluffing and Other Games
6. Probability/Stochastic Matrices: Board Game Movement
7. Sports Mathematics: Probability Meets Athletics
8. Blackjack: Previous Methods Revisited
9. A Mix of Other Games
10. Betting Systems: Can You Beat the System?
11. Potpourri: Assorted Adventures in Probability
Appendices
Tables
Answers and Selected Solutions
BibliographyBiography
Dr. David G. Taylor is a professor of mathematics and an associate dean for academic affairs at Roanoke College in southwest Virginia. He attended Lebanon Valley College for his B.S. in computer science and mathematics and went to the University of Virginia for his Ph.D. While his graduate school focus was on studying infinite dimensional Lie algebras, he started studying the mathematics of various games in order to have a more undergraduate-friendly research agenda. Work done with two Roanoke College students, Heather Cook and Jonathan Marino, appears in this book! Currently he owns over 100 different board games and enjoys using probability in his decision-making while playing most of those games. In his spare time, he enjoys reading, cooking, coding, playing his board games, and spending time with his six-year-old dog Lilly.
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£70.40 -
The Beatles – Complete Scores (Transcribed Score)
(Transcribed Score). A fitting tribute to possibly the greatest pop band ever – The Beatles. This outstanding hard-cover edition features over 1100 pages with full scores and lyrics to all 210 titles recorded by The Beatles. Guitar and bass parts are in both standard notation and tablature. Also includes a full discography. Songs include: All You Need Is Love * And I Love Her * Baby You’re a Rich Man * Back in the U.S.S.R. * The Ballad of John and Yoko * Blackbird * Can’t Buy Me Love * Come Together * Drive My Car * Eleanor Rigby * From Me to You * Glass Onion * A Hard Day’s Night * Help! * Hey Jude * I Saw Her Standing There * I Want to Hold Your Hand * Michelle * Penny Lane * She Loves You * Twist and Shout * Yesterday * and many more! Book is packaged in its own protective box. A must-own for any serious Beatles fan or collector! 7-2/8 x 10-7/8 .Read more
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Prevention and Rehabilitation of Hamstring Injuries
This innovative book presents the latest insights into hamstring strain injuries (HSI), one of the most common problems in elite and recreational sport, with a unique focus on prevention and rehabilitation. The research within this area has evolved rapidly over the past 10 years and this text offers a comprehensive overview of the recent and most relevant advances. It fills a gap in the literature, since other books focus on muscle injuries in general and their surgical treatment.Structured around the current evidence in the field, it includes sections on functional anatomy and biomechanics; basic muscle physiology in relation to injury and repair; assessment of risk factors; and factors associated with hamstring strains. It also discusses considerations in relation to acute and chronic injuries and hamstring injury prevention, including pre-season and in-season interventions, as well as management strategies and rehabilitation protocols. The final chapter is devoted to additional interventions when conservative rehabilitation and injury prevention fail. Written by renowned experts in the field, this book will be of great interest to sports physiotherapists, sports physicians, physical trainers and coaches.Read more
£70.80 -
Internet Marketing: Strategy, Implementation and Practice
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across.
Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europes top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview.
This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.
“Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.”
Ian Harris, Digital Marketer
(BSc, PhD)“Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.”
Dr Ruth Rettie
Senior Lecturer,
Kingston University“He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!”
Dr Ellen Hertzberg
Hedmark University College, Norway and Bangkok University, Graduate School, Thailand
“Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge.
Prof. Ivo Pezzuto,
Principal Management Consultant and Senior Professor of Marketing and Strategy
Swiss Management CenterRead more
£71.20 -
930 Matchbook Advertising Cuts of the Twenties and Thirties (Dover Pictorial Archive)
Add period flair to graphic projects with rare cuts of advertising art that once decorated matchbook covers. Hundreds of royalty-free images promote everything from holiday getaways to “Scientific Body Sculpturing.”Read more
£71.40
