Say goodbye to scratching your head in confusion

This accounting book could be the answer you’re looking for…

This book is intended for people who want to know something about the fundamentals of financial accounting without becoming an accountant. Many people are in this position; small business owners, employers, employees, business owners, stockholders, investors, and many, many more. Most of these folks do not need a deep understanding of accounting; they just need to learn what accounting is and how they should be using it. Just as important, they need to understand what accountants are talking about in their reports. They must learn the vocabulary and the most important terms. If you are one of those, you have found the right book for you.

We will examine this subject in some detail, discussing accounting fundamentals, the various areas where accounting professionals work and the information they produce. We will also examine the measures and ratios that accountants use to analyze an organization’s performance and the important relationship between time and money. The fact that information is the product of accounting will remain foremost in this book.

Here are just some of the topics that are discussed within this book:

• Accounting is Different From Bookkeeping
• Understanding the Vocabulary
• Accounting Reports: The Income Statement
• The Balance Sheet
• The Cash Flow Statement
• The Accounting Equation
• The CPA and Public Accounting
• Jobs in Accounting: Financial Accounting
• Tax Accounting
• Accounting Consultants
• Forensic Accounting
• Personal Accounting
• Measures and Ratios
• Accounting Software
• And Much, Much More

So, what are you waiting for? Start your learning now by downloading this magnificent book

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Say goodbye to scratching your head in confusion

This financial accounting book could be the answer you’re looking for…

Every business owner should know the concepts of financial accounting. This book is intended for people who want to know something about the fundamentals of financial accounting without necessarily becoming an accountant.

By reading this book, you’ll learn the basics of financial accounting and how to record your business transactions. You will get equipped with the ratios and other tools that can be used for performing your analysis of the income statement, balance sheet and statement of cash flows. You will learn how they work together to give you a bigger picture of a company’s finances. All this and more will be covered in this ultimate guide to financial accounting.

Here are just some of the topics that are discussed within this book:

• Accrual Accounting
• Financial Accounting Basics
• Who May Use the Financial Statements?
• Recording Business Transactions
• Stockholders’ Equity
• Ratios and Other Tools for Analyzing
• Income Statement
• Balance Sheet
• Statement of Cash Flows
• Statement of Stockholders’ Equity
• And Much More

So, what are you waiting for? Start your learning now by downloading this magnificent book

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HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.

This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business School

Other books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.

Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.

Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.

Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.

The Joy of Accounting means that ANYONE can now see how accounting works.

In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studies

BENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understanding

THE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.

Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.

WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.

INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.

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As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, “search extensions” have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

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