Rory Sutherland, Vice Chairman at Ogilvy, said the following about ‘Brands, Bandwagons & Bullshit’: –

“I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.

In marketing, it’s easy to get caught up in the hype – the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle.

Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won’t know the facts until it’s too late – so the best thing to do is research what’s out there and make the most informed choices possible.

‘Brands, Bandwagons & Bullshit’ was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it’s useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).

Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.

‘Brands, Bandwagons & Bullshit’ was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey.

Part 1: Getting Started’ covers the things you might want to consider before you get your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).

This isn’t a ‘self-help’ book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will.

The baking of the cake is totally up to you, but hopefully you’ll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.

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How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.

How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.

How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.

How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.

If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.

This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.

“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”

ABOUT MAX IVANIY

Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.

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