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These Strange New Minds: How AI Learned to Talk and What It Means
‘An engaging, insightful and panoramic survey of where we are, why we got here and what it means. A brilliant guide to the most important technology of our times’ Mustafa Suleyman, CEO of Microsoft AI & Cofounder of DeepMind
‘For readers fascinated by the future of AI, this book is an eye-opening exploration of a revolution unfolding before our eyes’ New York Journal of Books
Stunning advances in digital technology have given us a new wave of disarmingly human-like AI systems. Chatbots like ChatGPT, Claude and Gemini put the knowledge of all the world’s experts at our fingertips, and can generate meaningful sentences, equations and computer code. The march of this new technology is set to upturn our economies, challenge our democracies, and refashion society in unpredictable ways. We can expect these AI systems to soon be making autonomous decisions on the user’s behalf, with transformative impact on everything we do. It is vital we understand how they work. Can AI systems ‘think’, ‘know’ and ‘understand’? Could they manipulate or deceive you, and if so, what might they make you do? Whose interests do they ultimately represent? And when will they be able to move beyond words and take actions for themselves in the real world?
To answer these questions, neuroscientist and AI researcher Christopher Summerfield explains how these strange new minds work. He charts the evolution of AI, from the earliest inklings about thinking machines in the seventeenth century to today’s gargantuan deep neural networks. The resulting book is the most accessible, up-to-date and authoritative exploration of this radical new technology. Ultimately, armed with an understanding of AI’s mysterious inner workings, we can begin to grapple with the existential question of our age: can we look forward to a technological utopia, or are we in the process of writing ourselves out of history?
‘As a leading authority in both computational neuroscience and the social impacts of AI, Christopher Summerfield is perfectly situated to explore the meaning and implications of these machines that are so uncannily like – and unlike – ourselves’ Brian Christian, co-author of Algorithms to Live by
‘AI expert Chris Summerfield takes us on a tour of this astonishing new technology, and helps us to understand the issues it raises. You might choose to be alarmed, excited, or indifferent to LLMs, but you should read Chris’s book before you decide’ Mike Woolridge, author of The Road to Conscious Machines
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Metroid Prime 1-3: A Visual Retrospective: The Official Art and Making of Metroid Prime 1-3
This visual compendium celebrates the art of the Metroid Prime Series covering the original game, its two sequels, and the remastered release, with exclusive contributions from the game developers,Developed in collaboration with Nintendo and Retro Studios, this art book showcases concept drawings, sketches and assorted illustrations from the Metroid Prime series. With an extensive range of behind-the-scenes, high quality artwork, this hardcover anthology spans more than 20 years of Metroid Prime development and includes exclusive commentary from Nintendo producer, Kensuke Tanabe, as well as the esteemed Retro Studios. Printed on premium sheet-fed art paper, this book is stitch-bound with a lavish cloth hardcover featuring an etched Samus metallic foil.
Covers Metroid Prime, Metroid Prime 2: Echoes, Metroid Prime 3: Corruption and Metroid Prime Remastered
Includes a foreword by Metroid Prime producer KensukeTanabe
Features a vast array of high-quality art and sketches from the developers
Comes with exclusive Retro Studios-penned introductions to each game
Dozens of Producer’s Notes offer commentaries, insights and anecdotes on the featured artwork
Stitch-bound, with lavish cloth hardcover featuring an etched Samus metallic foil, and printed on high-quality art paper
(c) 2025 Piggyback Interactive Limited. All rights reserved.Piggyback(R) is a registered trademark of Piggyback Interactive Limited.PIGGYBACK.COM and the Piggyback logo are trademarks of Piggyback Interactive Limited.(c) Nintendo
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Nexus: The Instant Sunday Times Bestseller from the author of Sapiens
The phenomenal international and Sunday Times bestseller from the author of Sapiens
Stories brought us together.
Books spread our ideas – and our mythologies.
The internet promised infinite knowledge.
The algorithm learned our secrets – and then turned us against each other.
What will AI do?
Nexus is the thrilling account of how we arrived at this moment, and the urgent choices we must now make to survive – and to thrive.
PRAISE FOR NEXUS
‘One of the most remarkable intellects of our generation’ RORY STEWART
‘Tremendous, thought-provoking and so very well-reasoned . . . If there is one book that I would urge everyone to read – it is Nexus’ STEPHEN FRY
‘A wake-up call in the gentlest, most urgent way’ YOTAM OTTOLENGHI
‘This deeply important book comes at a critical time as we all think through the implications of AI’ MUSTAFA SULEYMAN
‘A super narrative writer’ GUARDIAN
‘[Harari] sticks the world together in a gleaming shape that inspires and excites’ TELEGRAPH
PRAISE FOR YUVAL NOAH HARARI
‘The great thinker of our age’ THE TIMES
‘Interesting and provocative’ BARACK OBAMA
‘One of my favourite writers and thinkers’ NATALIE PORTMAN
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Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life
A practical, non-technical guide for business leaders, entrepreneurs, and curious minds
“Agents are (…) bringing about the biggest revolution in computing since we went from typing commands to tapping on icons.” — Bill Gates
“AI agents will become the primary way we interact with computers in the future.” — Satya Nadella
“The age of agentic AI is here”— Jensen HuangIn a world where ChatGPT took us by storm, a far more powerful revolution is unfolding: AI Agents. Like Jarvis in Iron Man or Samantha in Her, these intelligent systems can execute actions, learn from experience, and orchestrate digital interactions with minimal human supervision. They promise to redefine business and society.
However, behind the excitement lies a crucial reality: a significant gap between promise and reality.
This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.
Through illuminating case studies and hands-on experiments, the authors reveal:
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A step-by-step method for identifying high-value agentic opportunities and building impactful agents in your business, work, and personal life
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The secrets behind today’s most successful agentic transformations at scale: cutting costs by over 25% while boosting customer satisfaction by over 40%
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Approaches to seize the new opportunities of the Agent Economy—new business models, Agentic-driven startups, rapid scaling, and game-changing revenue opportunities.
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Hands-on guidance to navigate common pitfalls such as workflow integration, error handling, data quality, agent control, and user adoption
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The new mindset and skills required to lead effectively in a world where humans and AI agents need to work seamlessly together
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The profound impact of agentic AI on society, employment, education, and our personal lives
AI agents create what the authors call “compounding intelligence advantages”—the more they’re used, the smarter they become, creating an accelerating gap between early adopters and laggards. Hence, those who understand and leverage AI agents today will define the next business era.
The question isn’t whether AI agents will transform your industry—it’s how you will lead that change. Every revolution demands foresight and responsibility. This book challenges you to not just adopt agentic AI, but to shape it with purpose and integrity.
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Some Body Like Me: A story of unexpected love at the end of the world
As the world falls apart around them, piece by piece, Abigail Fuller spends humanity’s final days looking after her husband David.
But that’s not true, not really. Abigail isn’t David’s wife. She’s not even human. She’s a replacement, built in the image of the real Abigail, who died sixteen years ago.
And in three weeks, when the law changes, Abigail will no longer have to do anything David says. She’ll be free to go where she likes, do whatever she wants to do. But having never lived for herself, Abigail now faces profound questions about what she is, how she wants to live, and who she wants to love.
Perhaps she should start with herself.
Tender, powerful and thought-provoking, Some Body Like Me explores the boundaries of sexuality and the indefinable human capacity for love at the end of the world. Perfect for fans of Emily St John Mandel, Kazuo Ishiguro and Kaliane Bradley.
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GOD OF WAR: 20TH ANNIVERSARY RETROSPECTIVE
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Print length320 pages
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LanguageEnglish
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PublisherDark Horse
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Publication date8 July 2025
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ISBN-101506749437
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ISBN-13978-1506749433
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Art of Assassin’s Creed Shadows (Deluxe Edition)UbisoftHardcover-28%£64.69£64.69RRP: £89.99Get it as soon as Monday, Mar 31
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Dark Horse (8 July 2025) - Language
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320 pages - ISBN-10
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1506749437 - ISBN-13
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978-1506749433
- Best Sellers Rank: 28,559 in Books (See Top 100 in Books)
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The Art of Death Stranding 2: On the Beach
The official art book for the action video game DEATH STRANDING 2: ON THE BEACH, from legendary game creator Hideo Kojima, including artwork by acclaimed artist Yoji Shinkawa.
With DEATH STRANDING 2: ON THE BEACH, step by step, legendary game creator Hideo Kojima changes the world once again. Embark on an inspiring mission of human connection beyond the UCA. Sam—with companions by his side—sets out on a new journey to save humanity from extinction. Join them as they traverse a world beset by otherworldly enemies and obstacles.
The Art of Death Stranding 2: On the Beach is packed with hundreds of pieces of concept art for the characters, equipment, locations and creatures featured in the game, as well as early and unused concepts, including artwork by character and mechanical design director, acclaimed artist Yoji Shinkawa.
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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
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The Lead Generation Guide: The Five-Step Marketing System to Attract Your Ideal Clients & Increase Your Sales
When you start a business, no one teaches you how to be a business owner. No one teaches you how to market effectively and efficiently to attract your ideal client. It doesn’t matter how incredible your products or services are, without an effective marketing system, you don’t have a business.Gary has built multiple businesses to six and seven figures with one consistent method of marketing that works repeatedly, no matter the industry or niche – and he is sharing it with you in this book.
In the Lead Generation Guide, you’ll learn:
- How to find a profitable niche and the importance of niche marketing.
- How to build cohesive business and personal brands.
- My five-stage content marketing plan for creating and repurposing content.
- How to harness the power of social media and use it productively.
- Easy strategies for building an email list and starting your first campaign.
- How to run profitable ads for your business (with real-world examples).
- How to convert all of this marketing effort into consistent sales.
Whether you are building a new company or you’ve been in business for years, the marketing principles in this book will help you generate more leads, boost your bottom line, and build a lifestyle business that gives you more time to do the things you love.
Gary Das is an entrepreneur, bestselling author, and renowned speaker. He has built multiple successful businesses in a variety of service-based industries and, using the methods in this book, Gary has generated over £5 million in seven years with little marketing spend. With years of experience and a passion for marketing, Gary now teaches other self-employed people how to generate leads, increase sales, and maximise profit so they can live a lifestyle they love.
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Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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A Dictionary of Marketing (Oxford Quick Reference)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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The Choice Factory: 25 behavioural biases that influence what we buy
Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book Awards
If you’re in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief.Read more
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Niche Navigator: How To Find A Profitable Niche In 1 Hour, Even If You’ve Struggled To Make Money Online For Years (The Internet Marketing Starter Pack Book 2)
Stop spinning your wheels and start moving with purpose. The Niche Navigator helps you discover your perfect money-making niche – in under an hour! This breakthrough book is your ticket to escaping the 9-to-5 grind, supercharging your income, and becoming your own boss.
Through the Niche Navigator, you will:
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Uncover Your Perfect Niche: Find your ideal, high-profit potential niche in less than 60 minutes, even if you’ve struggled for years or have no passions to start with.
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Turn Inexperience Into an Asset: Learn why being an “industry expert” isn’t a requirement for dominating your niche or building successful niche sites. Transform your perceived ‘inexperience’ into a lucrative asset!
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Maximize Profit Potential: Implement our proven formula to assess profit potential and ensure your first niche site is a jackpot hit.
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Navigate the Big 5 Niches: Explore the ‘Big 5’ niches with massive profit potential, and launch your business on the money-making expressway.
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Leverage the Power of Compounding: Learn how the right niche can fuel your momentum and propel your progress forward, setting you up for a windfall of wealth.
Written by seasoned digital marketer, Miles Beckler, this practical guide has already helped thousands of entrepreneurs like you choose their ideal niche and kickstart their niche sites.
This isn’t just another eBook; it’s a powerful tool designed to cut through the noise, leading you straight to your perfect niche in record time.
The Niche Navigator is your exciting new roadmap to success. Unleash the entrepreneur within, make more money, and enjoy the freedom of being your own boss. No more guesswork, no more frustration – just a clear path to success. Your entrepreneurial dreams deserve to be realized, so don’t wait another minute.
Start your journey to a rewarding and profitable journey in the right niche today!
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BLACK BELT DIGITAL ™: Grow Your Aesthetics Brand, Clinic or MedSpa by Becoming a Black Belt in Digital Marketing
Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they’re good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that’s a problem: digital marketing has become indispensable in today’s fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.Read more
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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagementWith example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
Sales Superpowers: A New Outbound Operating System To Drive Explosive Pipeline Growth (Justin Michael Method Book 1)
Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals. Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting, but he also built a thriving community of like-minded individuals seeking personal and professional growth.
Testimonials from industry leaders and JMM (Justin Michael Method) students serve as a testament to the effectiveness of this method. Sales executives, account executives, and co-founders alike share their experiences of rapid success and personal transformation.
What sets “The Justin Michael Method” apart is its scalability and adaptability, allowing salespeople to integrate the methodology seamlessly into their unique styles. This book emphasizes the importance of understanding human psychology to tap into the true potential of outbound sales, a principle that has consistently delivered results.
Justin Michael’s commitment to his students and clients shines through in their testimonials and raving reviews. His holistic approach goes beyond tactics and playbooks, delving into neuroscience, game theory, and negotiation, helping sales professionals become selfless advisors dedicated to their clients’ best interests.
Throughout the book, you’ll discover the skills to overcome cold-call reluctance to achieve profound confidence, and predicting outcomes with precision. Justin Michael’s personalized coaching has had a profound impact on the lives of sales professionals around the world, and now you have access to these new skills in this book.
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TikTok Marketing for Viral Sales: A Young Girl’s Guide to Blowing Customers’ Minds (TEENAGE GIRLS AND BUSINESS)
TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history.
TikTok has also become one of the world’s leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people.
In reality it is much more difficult and complicated to become successful. This is because TikTok’s algorithm rewards content in a totally different way from other social media apps.
Going viral on TikTok requires that TikTok’s algorithm favors your content above those of the many millions on the app.
So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you create a striking brand identity? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business?
This book provides all the answers and more. It is a thoroughly researched girl’s handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you’ll find the following:
- A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1.
- The 5 strategies that will save you up to 4 hours a day in growing your TikTok account.
- Tip and tricks to create viral posts on TikTok.
- The Best 4 TikTok video ideas for your business.
- How to get the most out of TikTok influencers and micro-influencers.
- The Best strategies for creating effective TikTok ads.
- A Step-by-step Guide for creating the perfect TikTok profile by teaching you how to choose memorable TikTok usernames, and how to write captivating TikTok bios.
And much more.
While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion.
Regardless of the industry you desire, there are numerous stories of people who’ve achieved extraordinary fame and success by using TikTok.
Lil Nas X’s Old Town Road, the photographer, Natalia Seth and dancer Addison Rae are a few of those examples.
Written over many months, this book’s author painstakingly combed through millions of words and data to understand precisely how TikTok’s algorithm works.
The book justifies every point using vivid examples from successful entrepreneurs who’ve adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level.
This book simple, easy-to-read and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age.
However, this book is aimed at encouraging and supporting young girls to become entrepreneurs through TikTok. It offers a crash course on social media business and marketing for the modern age.
Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Scroll up and click “Add to Cart” right now.
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Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
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Jim The Dog and Santa Claus
Jim and Dad Tim are the best of friends. Always there to lend a helping hand for anyone and anything in need. This Christmas, Jim calls on some of his animal friends to help Santa back on his sleigh and save Christmas for children everywhere.Read more
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Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
The One-Page Content Marketing Blueprint: Step by Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound Traffic, Leads, and Sales
Martin Lindstrom calls the One-Page Marketing Blueprint “One page of gold! This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success.” — NY Times best-selling author of Buyology, Time magazine influential 100 honoree.Imagine being given a map when you first did content marketing.
Imagine knowing a clear path that shows you how to get from Point A (no results) to Point B (more traffic, more qualified leads, more sales).
Imagine having a guide that teaches you how to focus on the 20% of the things that produce 80% of the results.
Imagine no more.
Every marketer knows that “Content is King.” However, with a single Google search, you get a ton of information on how to plan, create, and publish content. It’s easy to get lost and overwhelmed. Most of the time, the information you find is complicated and it’s very rare that you find information on how the different content marketing pieces fit and work together.
Content marketing SIMPLIFIED — this is the crux of this book!
The “One-Page Content Marketing Blueprint” is a map to help you see where each piece of the content marketing puzzle fits and how the different elements work together. The one-page blueprint shows the interdependencies among these content marketing tactics and how they contribute to achieving content marketing success.It’s a map. If you ever feel lost while going through this book, you can always go back to the one-page blueprint and instantly regain a sense of where you are.
What awaits you in this book?
- The one-page content marketing blueprint that gives you the bigger picture of how the entire content marketing discipline works
- The “Content Marketing Success Roadmap” showing you what to expect at each stage of the journey
- 19 chapters of actionable and simplified content marketing strategies and tactics that will start giving you results in 90 days
- Free templates and tools you can use to jumpstart your renewed content marketing campaigns
- Actionable next steps and metrics to track at the end of each chapter so you know exactly what to do and what to measure to indicate progress
TAKE ACTION!
This is what this book will inspire you to do. With a clear understanding of where you are and where you need to go, and what you should do to get the most out of content marketing, there’s really no room anymore for overwhelm, frustration, and hesitation. Just room for you to take action.Find out why marketing experts agree: “The One-Page Content Marketing Blueprint simplifies a complex process so that any company, of any size, in any industry can develop an action-oriented plan that delivers results.” — Joe Pulizzi, Founder of CMI and author of Epic Content Marketing
Get the content marketing resources you need: “A well-crafted, well-researched, and insightful book. Content Marketing is challenging, this book equips you with the right tools to drive success.” — Jonah Berger, NY Times best-selling author of Contagious
So…
If you’ve been an outsider looking in, watching your competitors get results from their content marketing efforts while you get left behind, wondering what it is that you’re doing wrong…If you’ve been wasting resources and time creating content that goes to waste…
If you’ve been feeling that you’re doing content marketing in a dark cave, scrambling around and not really sure if you’ll see the light in the end…
The One-Page Content Marketing Blueprint is for you. Read the book today and change your content marketing destiny forever.
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£11.00 -
Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
£51.30 -
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Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
A-Z of Product Research : Find Winning Products in Hot Niche Markets to Sell on Amazon and Beyond, Amazon FBA Ecommerce Book for Startup Success, Financial Freedom, Business…
INTERNATIONAL BEST SELLER OF “AMAZON FBA MASTERY”
A-Z OF AMAZON PRODUCT RESEARCH
Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you’re a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource.
Understanding Amazon Selling:
Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey toward becoming a successful Amazon seller.
Mastering Product Research:
Uncover the intricacies of product research using both manual and automated techniques. Harness social media platforms like TikTok, Pinterest, Instagram, Facebook, Twitter, Reddit, and Quora to find unique product opportunities.
Learn to leverage ChatGPT:
ChatGPT as a powerful research tool. Explore consumable products to reduce advertising costs and encourage customer loyalty, and delve into private labeling for effective branding.
Leveraging Data:
Dive into the world of product research tools and automated methodologies, sourcing invaluable data to guide your product selection and product validation in the competitive Amazon marketplace.
Pricing for Success:
Understand how to determine the optimal price point to maximize profits.
Protecting Intellectual Property:
Learn strategies to safeguard your unique concepts and designs.
Product Sourcing Mastery:
Discover the ins and outs of sourcing, from finding reliable suppliers to negotiating pricing effectively, with templates and guidance for streamlined interactions.
Unlock your Amazon success with strategic product research! In previous years, after dedicating 4 months to rigorous analysis, I launched my first Amazon product. Countless hours were invested in identifying the most profitable product with private label potential to expandable into a lucrative, sustainable brand. In this book, I’ll share the secrets that fast-track success.
Whether you’re beginning your Amazon journey or growing your business, this guide serves as your roadmap to achieving success in online commerce.
Start your journey today, unlocking the limitless potential of Amazon FBA, and initiate your path to success!
Scroll up, click on “Buy Now”, and Get Your Copy Today!
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£0.80 -
I’ve Got Your Back: The Essential Guide to Marketing Your Therapy Business
Promoting Your Therapy Business with Confidence I’ve Got Your Back is for you if you love the therapy part of your job but feel uncomfortable when it comes to selling what you do. Helen Bullen shares five principles which will enable you to feel good about your marketing while making a great income from doing what you enjoy. When you’ve read this book you will: Know exactly what you want from your business Recognise and release the beliefs that are holding you back Understand the importance of your well-being for your success Understand the marketing methods you need to grow your business Overcome procrastination, fear and imposter syndrome to take effective action that gets resultsRead more
£6.20£12.30 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**‘Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.’
TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
4. Entertainment
5/ CommerceThe new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing.
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£3.60Social Media Marketing
£3.60 -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing’s relationship with sales.
Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.
This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.
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£27.70£28.50 -
Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Discover the incredible power of fonts – how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.
‘A fascinating insight into how type can influence our feelings, our senses, and even our taste’ — Professor Charles Spence, University of Oxford
‘Most books about fonts are written for designers – Sarah brings the power of fonts to everyone’ — Patrick Burgoyne, Editor of Creative Review
‘This book is an inspiration’ — ***** Reader review
‘Ground-breaking’ — ***** Reader review
‘Beautiful and fun! A fantastic read’ — ***** Reader review
‘Love this book! Couldn’t put it down and read it from cover to cover’ — ***** Reader review
‘A really interesting and insightful book’ — ***** Reader review
*********************************************************************************************************
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
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£12.10£16.10 -
Marketing Communications: A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:- Brand narrative approach – Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
- Media neutral/multi-media approach – This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.
This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.
***COMPANION WEBSITE – www.marketing-comms.com ***
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£45.50£53.20Marketing Communications: A Brand Narrative Approach
£45.50£53.20 -
An Offer They Can’t Refuse: 14 Tools to Create Better Offers for Network Marketing
Two offers
One offer is okay. The other offer? Wow!
Which offer will we choose?
It won’t take a rocket scientist to figure this out. Better offers rock!
We make offers every day in our network marketing businesses. What would happen if our offers were better?
Our prospects would say “yes” immediately. Isn’t that what we want?
So how good are our offers now?
Symptoms of a bad offer:
· Prospects say they are not interested
· No one gives us an appointment
· Friends walk on the other side of the street
· Prospects roll their eyes before falling asleep
Signs of a great offer:
· Prospects want to know more
· Smiles
· Drooling
· Eyes dilate with excitement
Let our competition work hard trying to sell their mediocre offers. Let them plead, beg and suffer frustration. We don’t have to join them.
Instead, let’s take our present offers and use the 14 tools in this book to make them … awesome!
There is magic in offers. We could be just one awesome offer away from changing our careers forever.
Let’s discover how to create that “life-changing” offer now.
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£12.60 -
ChatGPT for Social Media Marketing: The Ultimate Guide- 4 Books In 1: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing…
Skyrocket Your Social Media ROI with ChatGPT
Introducing “The Ultimate ChatGPT Guide For Social Media Marketing: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing Artificial Intelligence – 4 Books In 1!” This is your indispensable toolkit for leveraging ChatGPT to maximize your social media performance.
Inside this comprehensive guide with over 400 pages, you’ll find 4 parts packed with invaluable insights and actionable strategies:
Part 1: The Foundations of ChatGPT and Social Media Marketing
- Introduction to ChatGPT and Social Media Marketing
- Exploring Social Media Platforms: Facebook, Instagram, and Beyond
- Setting Up and Customizing Your ChatGPT
Part 2: Content Creation and Visual Storytelling with ChatGPT
- Content Creation with ChatGPT for Facebook and Instagram
- AI-Enhanced Visual Storytelling for Instagram
- ChatGPT for Community Management and Engagement on Facebook and Instagram
Part 3: Advanced Strategies and Analytics in ChatGPT Social Media Marketing
- Harnessing the Power of ChatGPT in Influencer Marketing and Collaborations on Instagram
- ChatGPT for Facebook Advertising, and how to get the most profit from your ads
- Deep Dive into Social Media Analytics and Leveraging ChatGPT for Facebook and Instagram domination
- Crisis Management and Reputation Control with ChatGPT on Facebook and Instagram, and exactly how to use AI to keep everything under control
Part 4: Future Trends and Implementation Strategies in Social Media Marketing with ChatGPT
- AI-Powered Content Curation and Scheduling for Facebook and Instagram
- Capitalizing on Social Media Trends with ChatGPT on Facebook and Instagram
- ChatGPT and the Future of Social Media Marketing… and how to stay ahead
- Case Studies: Success Stories of ChatGPT in Facebook and Instagram Marketing
- Building a Comprehensive Social Media Marketing Plan with ChatGPT
Harness AI-Powered Innovation! Use the power of AI to create high-impact content that resonates with your audience. Unlock creative avenues that can translate into increased engagement and conversions.
Apply Data-Driven Strategies: Equip yourself with proven tactics, analyze data with precision, and optimize your campaigns for maximum results. Learn how to collaborate effectively with influencers and handle challenges with poise.
Future-Proof Your Strategy: Stay ahead of the curve with ChatGPT. Understand and adapt to the trends that will shape the future of social media. Build a resilient brand that evolves with the times.
“The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!” is more than just a book; it’s an investment in knowledge that can yield exponential returns. It’s where cutting-edge AI meets strategic brilliance.
Whether you’re an aspiring marketer, an established professional, or an ambitious entrepreneur, this book is your gateway to unparalleled social media success.
Boost your brand. Maximize your ROI. Dominate the market.
And set sail on your journey to social media excellence with “The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!”. Get started NOW.
Secure your copy NOW.
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£18.10 -
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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£20.90 -
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand’s purpose
- Define your company’s purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
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£13.30 -
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”
Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.
“SEO For 2021 Onwards…”
Is This You?
- Total SEO Virgin?
- Entrepreneur?
- Business or Blog Owner with Big Plans?
Or Perhaps THIS is You…
- Mom & Pop store owner
- Hard worker in need of technical knowledge
- Frustrated Google Ads spender
- SEO professional looking for time-saving hacks
- Affiliate marketer
- SEO forum & blog reader in need of some structure
…If So, This Book Was Written For You
“Features FREE Video Series + SEO Blueprint”
What Does This Book Deliver?
Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.
If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is.
Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…
- Discover SEO’s greatest secret – that it isn’t rocket science!
- Save thousands by doing SEO yourself, or with your in-house team
- Filter profitable traffic to your site
- Learn what on earth to do with your social media
- Effectively direct and monitor people doing SEO for you
- Gain the industry knowledge to call out anyone full of ‘BS’
Who is Will Coombe?
Before co-founding a successful Digital Marketing Agency in London over 10 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google.
Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.
He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.
“Learn. Take Action. Get Results.”
A Carefully Curated SEO Guide for 2021 Onwards
This book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.
‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.
“How High Will Your Revenue Go in 12 Weeks?”
You’ll Discover…
- Online marketing 101
- Personal advice for your business
- How to uncover money-making keywords
- Configuring WordPress for SEO success
- How to nail the technical elements
- How to win links
- A crash course in content marketing
- Social media account use (finally!)
- SEO if you’re a local business
- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)
- Google penalty diagnosis & avoidance
- Why it’s quicker to go ‘white hat’ and not try to cheat Google
- + more…
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£15.20 -
Instagram Marketing 2023: How to Find Your Dream Clients, Build a Community of Raving Fans, and Catapult Your Business in Just 7 Steps (Start Your Business)
7 Steps to Build a Reliable Fanbase, Stand Out From the Competition, and Find Success Like Never Before
Are you looking to take your business to the next level? Do you want to learn how to market your business on Instagram like a pro? Do you only want the best for your business?
Of course, you do!
Imagine what it would be like to have a thriving Instagram account that attracts new customers and helps your business grow faster than ever before. With this book, that’s exactly what you can achieve.
Instagram Marketing 2023 is the perfect guide for anyone who wants to learn how to use Instagram to find new customers and grow their business. It’s packed with all the information and step-by-step instructions you need to get started!
Find expert tips, tricks, and strategies that will help you build a community of raving fans and catapult your business in just 7 steps.
In this book, you’ll discover:
- The top secrets to conquer Instagram marketing: Learn exactly how to create an irresistible offer, design beautiful graphics that capture attention, and write powerful captions that inspire action
- Step-by-step guidance: Know exactly what to do and how to do it – Leave all the guesswork behind and know that establishing your business on Instagram doesn’t have to be so hard.
- How to grow your business like a pro: Know the ins and out’s of Instagram and use that to your advantage. Master Instagram and reap insane benefits.
- Attract success like never before: All the information in this book is up-to-date and perfect for modern times. You’ll never have to waste time with outdated marketing strategies again.
- And so much more
With this guide, you can finally achieve the success you deserve using one of the most powerful social media platforms on the planet.
If You’re Ready to Start, Get Your Copy Today.
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£8.90 -
Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
How To Build Your Network Marketing Nutrition Business Fast
Do we sell nutrition products? Diet products? Other health products?
Let’s make our business easy. How? By learning exactly what to say and exactly what to do.
This book contains step-by-step instructions on how to get quick “yes” decisions, with no rejection. When we remove the “feeling nervous” factor, we can approach anyone.
Afraid to make a call for an appointment? No problem. We can make it easy for our prospects to say “yes” by customizing what we say to the three unique types of prospects. We don’t want to say the same things to a close friend that we would say to a cold prospect.
Once we have people to talk to, and they feel excited about our message, we must customize what we say for the decision steps in their brains. That is how we eliminate our prospects’ anxiety – by completing the four core steps in seconds.
With clear examples of a one-minute presentation, a two-minute story, where to get great prospects, and how to handle the most common objections, this is the complete starter manual for a successful health and nutrition network marketing business.
Prospects have questions. This approach naturally answers their questions before they arise. They will elevate us to “mind-reader” status and instantly connect with our message.
Prepare yourself for magic conversations that put your business into momentum.
Order your copy now!
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£12.30 -
Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
£0.90 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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£14.20 -
Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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£27.50 -
The Social Media Marketing Master: Surefire Strategies to Go Viral and Spot Trends So You Can Boost Brand Awareness, Increase Profits, Stay Current and Win Loyal Customers in 30…
Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!
Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.
Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!
Within the power-packed pages of this transformative book, you’ll discover:
- How to decipher the unique language of each social media platform and utilize it to catapult your brand!
- A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
- Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
- Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
- A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
- The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
- How to effectively respond to negative feedback, converting critics into advocates
- A deep dive into the secret world of influencers: When and how to collaborate for a wider reach
…and so much more!
Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!
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£2.80
